Blue and green circles
Read Time, 2 min.

“AI is the new electricity. Just as electricity transformed almost everything 100 years ago, today I have a hard time thinking of an industry that I don’t think AI will transform.” – Andrew Ng, AI Expert.

Today, AI is embedded into our lives. We access it on a daily basis. Mobile banking, social networking; the spam filters on our inboxes. Phones that respond to our voices.

We’ve all heard the hype, yet AI is one of the lesser understood technologies of our time. When it comes to business, many questions remain. How are companies using AI to transform their business? What exactly are the technologies being used to do it?

Microsoft and EY surveyed 277 companies, across 7 sectors and 15 countries across Europe to learn which AI technologies are already being used – and how.

What technologies and data solutions are within the scope of the study?

Developing a Culture of Adoption

Business leaders acknowledge the potential of speech recognition, computer vision, virtual agents, and other advanced AI technologies. However, their use is far from prevalent. The current focus is on narrower specific use technologies that support existing business. But, with these narrower efforts, companies are building their ability to utilise more advanced AI solutions in future. 

New Possibilities for Machine Learning

Machine Learning came out as the most commonly used of all the AI technologies among the companies surveyed.

Of the different types of Machine Learning, ‘supervised learning’ came out on top. This is where structured data is fed to software in order to find patterns.

Alongside Machine Learning, Smart Robotics was found to be the most useful of the technologies. This may be because they’re the most commonly used starting points. Whether they hold wider, longer term potential is unclear.

AI holds the potential to transform business in a radical way. But business leaders need to understand the full range of AI technologies and their applications. Only then will they grasp the opportunities and threats the technologies pose.

Free AI report: Artificial Intelligence in Western Europe - How 277 major European companies benefit from AI

Discover how your Western European peers use AI to digitally transform their organization

Discover more related articles per industry:

Education

Finance & Insurance

Government

Healthcare

Manufacturing

  • Two field workers fixing airplane turbines

    IoT connected field service has tapped into a new economy of satisfaction

    There’s something to be said for how modern convenience has altered customer expectations globally. As the world rapidly moves towards digitisation, traditional values―such as price and product loyalty―are cast aside in favour of curated service experiences. In the field service industry, this has become an area of concern for continuous customer satisfaction and business growth. […]

  • Uncovered: 4 Essential Field Service Trends For 2018

    Uncovered: 4 Essential Field Service Trends For 2018

    In a changing world of innovative new technology, connected devices, and shifting employee and customer needs, what trends are shaping the future for the Field Service industry and how can you embrace them? Trend #1: Putting the right tools into the right hands “It’s about empowering the field service engineer with more than just the […]

Retail

  • How to Stay Competitive in Retail and Accelerate Business Growth?

    How to Stay Competitive in Retail and Accelerate Business Growth?

    The rise of ecommerce has been a major factor in the shift towards digital in retail with the high street increasingly becoming a less regular destination for consumers. Customers have come to expect a superior experience across multiple channels (including in-store). Maximizing customer insights requires unifying your data sources across the end-to-end buyer journey to […]

  • Whitepaper: Retail Insights – Harnessing the Power of Data

    Whitepaper: Retail Insights – Harnessing the Power of Data

    The retail industry contributes a significant portion to the GDP of many countries, employs tens of millions of people and touches nearly everyone. In order to gain insight at a particularly volatile time for the industry, we recently conducted a survey with 100 retail executives to gain insight into their business challenges and learn about […]

Discover more related articles per dossier:

Customer Stories

Digital Transformation

  • An illustration of a girl with headphones

    The Artificial Intelligence podcast: Setting the scene

    In this episode of The Artificial Intelligence Podcast, we take a bird’s eye view of AI in Western Europe. Hear Thomas Holm Møller, partner at EY’s digital strategy practice, elaborate on the new ground-breaking AI report – a study commissioned by Microsoft in collaboration with EY. The report is based on interviews and surveys with […]

Security & Privacy

Tips

  • Person using gear to visualize a conversation

    From data to value: creating meaningful customer engagements

    It is hard to predict future trends, opportunities, or challenges. Keeping up with the increasing pace of change is both difficult and crucial for sustainable business. Whatever happens in the future, technology will be a key enabler of resilience and successful transformation.  This is particularly true in the retail sector, where being one step ahead […]