Group of two female and one male office workers brainstorming in informal office setting. Both women are using laptops while the man is writing. Large screen shown in background.
Read Time, 2 min.

The relationship between buyers and sellers grows more complicated each day. Every potential partnership requires finding the right buyer, fully understanding their business, tracking progress through the buying cycle, and engaging them with the right content—when and how they want it.

These shifting dynamics underscore the artistry of modern selling. When the time is right, buyers still want personal attention from sellers. A seller’s job then becomes twofold: Provide useful interactions and seamless transactions.
In the below webinars you will find more inspiration on  how to become a true Modern Seller in 2019 —with the advances in sales technology capabilities. View them all to start your year with the necessary Modern Selling inspiration. And don’t forget to download our complimentary e-book.

1. Sales Disruption: CRM is no longer enough

CRM is no longer enough. Discover the disruption of sales force automation to a more AI and data-driven platform. Relationship selling is less about CRM technology and more about data and artificial intelligence (AI), orchestration, and customer experience.

2. The impact of event-driven sales processes

As a sales manager, it is important to help your team prioritize their efforts on the actions and behaviors that matter most. In today’s buyer-driven environment, the activities that occur across online and offline channels become signals that help you coach and lead your sales team.

3. The impact of aligning Sales and Marketing operations

Only 58 percent of marketing and sales operations leaders rate their level of alignment as poor, according to SiriusDecisions. Leaders who focus on four key areas—planning, lead management, data management, and measurement—have the best chance of bridging the gap.

4. The Power of predictive tools

As B2B buyer demand for personalized and relevant information increases, organizations have the opportunity to gain a competitive edge by investing in data-driven technologies to inform and empower sellers.

5. Centering your strategy around relationships

Learn about relationship selling with Microsoft and LinkedIn and discover how to strategically align your sales process with a renewed focus to deliver valuable insights and build authentic relationships with your customers.

Dossier

Tips

Free eBook: Empowering the Modern Seller

Find out why sellers are missing the mark on what is actually important to buyers—and worse, why they often don’t realize it

Discover more related articles per industry:

Education

Finance & Insurance

Government

Healthcare

  • One nurse is holding a Surface Go 3 and Surface Pen while sharing the screen with another nurse.

    Caring for nurses: How technology can support the frontline of healthcare

    Nurses make up around 70% of the healthcare workforce, providing the vast majority of direct care to patients in the health service. But despite playing such a major role, the job of nursing is becoming more and more challenging and the churn rate is increasing. Demographics show that the population is aging across Europe, with […]

  • Asian female scientist working in a lab with conical flasks

    Navigating the odyssey of biomedical research

    In the healthcare industry, collaboration among multiple stakeholders is essential in driving biomedical research. Universities, Hospitals, Pharma, and Biotech are part of a complex and connected ecosystem. Healthcare institutions face critical obstacles when it comes to aggregating, harmonizing, and exploiting data for their studies. The lack of seamless knowledge sharing is hindering the progress of […]

Manufacturing

  • Potato producers benefit from sensors (IoT) and AVR’s technological innovations

    Potato producers benefit from sensors (IoT) and AVR’s technological innovations

    In Roeslare (Roulers in French), better known by the name “Potato Valley,” potato producers have a particular fondness for AVR’s machines and technologies, which mean they can plant and harvest potatoes more efficiently. More and more of AVR’s machines are equipped with sensors that are connected to the internet (IoT This technology provides farmers with […]

  • Two field workers fixing airplane turbines

    IoT connected field service has tapped into a new economy of satisfaction

    There’s something to be said for how modern convenience has altered customer expectations globally. As the world rapidly moves towards digitisation, traditional values―such as price and product loyalty―are cast aside in favour of curated service experiences. In the field service industry, this has become an area of concern for continuous customer satisfaction and business growth. […]

Retail

Discover more related articles per dossier:

Customer Stories

  • Asian woman looking at a tablet

    Microsoft Cloud for Retail: Connect your customers, people, and data

    Retailers have experienced times of tremendous uncertainty. It’s time to lean into change and thrive by becoming a resilient retailer that drives sustainable profitability and growth. We work closely with our partner ecosystem to offer proven solutions that help retailers in 4 key areas to become resilient and experience sustainable success:  Maximize the value of […]

Digital Transformation

Security & Privacy

Tips