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Read Time, 2 min.

The relationship between buyers and sellers grows more complicated each day. Every potential partnership requires finding the right buyer, fully understanding their business, tracking progress through the buying cycle, and engaging them with the right content—when and how they want it.

These shifting dynamics underscore the artistry of modern selling. When the time is right, buyers still want personal attention from sellers. A seller’s job then becomes twofold: Provide useful interactions and seamless transactions.
In the below webinars you will find more inspiration on  how to become a true Modern Seller in 2019 —with the advances in sales technology capabilities. View them all to start your year with the necessary Modern Selling inspiration. And don’t forget to download our complimentary e-book.

1. Sales Disruption: CRM is no longer enough

CRM is no longer enough. Discover the disruption of sales force automation to a more AI and data-driven platform. Relationship selling is less about CRM technology and more about data and artificial intelligence (AI), orchestration, and customer experience.

2. The impact of event-driven sales processes

As a sales manager, it is important to help your team prioritize their efforts on the actions and behaviors that matter most. In today’s buyer-driven environment, the activities that occur across online and offline channels become signals that help you coach and lead your sales team.

3. The impact of aligning Sales and Marketing operations

Only 58 percent of marketing and sales operations leaders rate their level of alignment as poor, according to SiriusDecisions. Leaders who focus on four key areas—planning, lead management, data management, and measurement—have the best chance of bridging the gap.

4. The Power of predictive tools

As B2B buyer demand for personalized and relevant information increases, organizations have the opportunity to gain a competitive edge by investing in data-driven technologies to inform and empower sellers.

5. Centering your strategy around relationships

Learn about relationship selling with Microsoft and LinkedIn and discover how to strategically align your sales process with a renewed focus to deliver valuable insights and build authentic relationships with your customers.

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Tips

Free eBook: Empowering the Modern Seller

Find out why sellers are missing the mark on what is actually important to buyers—and worse, why they often don’t realize it

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