Group of two female and one male office workers brainstorming in informal office setting. Both women are using laptops while the man is writing. Large screen shown in background.
Read Time, 2 min.

The relationship between buyers and sellers grows more complicated each day. Every potential partnership requires finding the right buyer, fully understanding their business, tracking progress through the buying cycle, and engaging them with the right content—when and how they want it.

These shifting dynamics underscore the artistry of modern selling. When the time is right, buyers still want personal attention from sellers. A seller’s job then becomes twofold: Provide useful interactions and seamless transactions.
In the below webinars you will find more inspiration on  how to become a true Modern Seller in 2019 —with the advances in sales technology capabilities. View them all to start your year with the necessary Modern Selling inspiration. And don’t forget to download our complimentary e-book.

1. Sales Disruption: CRM is no longer enough

CRM is no longer enough. Discover the disruption of sales force automation to a more AI and data-driven platform. Relationship selling is less about CRM technology and more about data and artificial intelligence (AI), orchestration, and customer experience.

2. The impact of event-driven sales processes

As a sales manager, it is important to help your team prioritize their efforts on the actions and behaviors that matter most. In today’s buyer-driven environment, the activities that occur across online and offline channels become signals that help you coach and lead your sales team.

3. The impact of aligning Sales and Marketing operations

Only 58 percent of marketing and sales operations leaders rate their level of alignment as poor, according to SiriusDecisions. Leaders who focus on four key areas—planning, lead management, data management, and measurement—have the best chance of bridging the gap.

4. The Power of predictive tools

As B2B buyer demand for personalized and relevant information increases, organizations have the opportunity to gain a competitive edge by investing in data-driven technologies to inform and empower sellers.

5. Centering your strategy around relationships

Learn about relationship selling with Microsoft and LinkedIn and discover how to strategically align your sales process with a renewed focus to deliver valuable insights and build authentic relationships with your customers.

Dossier

Tips

Free eBook: Empowering the Modern Seller

Find out why sellers are missing the mark on what is actually important to buyers—and worse, why they often don’t realize it

Discover more related articles per industry:

Education

Finance & Insurance

Government

  • a woman sitting at a desk using a computer

    4 reasons Citrix and Windows Virtual Desktop are better together for government agencies

    Government agencies all over the world experience a huge transformation. Obviously, because of the COVID-19 pandemic the trend of remote work has taken off in ways nobody could have imagined a year ago. Since offices closed and civil servants needed to stay in their homes, remote work collaboration was the only option to continue serving […]

  • Citizen-Experience-Image

    A focus on Citizen Experience drives public sector transformation

    In recent times, providing a responsive and efficient service that meets citizens’ expectations has become a priority for public sectors across the EU. But as citizen experience (CX) – such as improving citizen satisfaction and providing efficient digital services – takes center stage, many national, regional and local government organizations are falling behind. Governments must […]

Healthcare

Manufacturing

  • A photo of trees

    Future society: The utility company turning up the heat with AI

    One Swedish utility company is undergoing a journey in energy innovation―empowered by dynamic collaborations and AI technology. Frosty commutes from work in wintery Nordic cities are endured knowing that a toasty home awaits. Keeping city energy consumption steadily regulated is key, not just for an economical and warm home for residents, but to minimise environmental […]

  • Two Engineers preparing to service a clean room

    ASML: Redefining customer support with mixed reality technology

    “In our industry, the stakes are high. If one of our machines were down for a day, the cost for a chipmaker could run into the millions.” Working under pressure is something that Michiel Haverkorn Van Rijsewijk has grown used to since he started as the Director of Customer Support at ASML in February 2020. Within a month of starting at the world’s largest semiconductor lithography equipment maker, the company’s long-established […]

Retail

Discover more related articles per dossier:

Customer Stories

  • A man sitting down and smiling at the camera

    dacadoo: opening the digital door to a healthier future and a better world

    “530 years ago, Leonardo Da Vinci attempted to define the quality of human life. Fast forward half a millennium and we are doing the same thing – just with different technology.” Much like Da Vinci, Peter Ohnemus has grand ambitions for the role he can play in shaping human history. The CEO of global health […]

Digital Transformation

Security & Privacy