Person using gear to visualize a conversation
Read Time, 2 min.

It is hard to predict future trends, opportunities, or challenges. Keeping up with the increasing pace of change is both difficult and crucial for sustainable business. Whatever happens in the future, technology will be a key enabler of resilience and successful transformation. 

This is particularly true in the retail sector, where being one step ahead of what customers want to buy can mean the difference between thriving, simply surviving, or becoming obsolete. Advanced analytics doesn’t only look at the past but is also predictive and even prescriptive by providing recommended actions. And AI allows you to take a wider range of variables into account and derive recommendations specifically for your sales channels, stores, and customers.  

To seize the opportunities provided by technology, data needs to be at the heart of everything. It empowers you to be agile, based on data-driven insights and predictions. With customer spending under pressure from rising costs, technology can help moving quickly from initial assessment to relevant action. One example is the development of next-gen pricing. 

SAS enables its retail customers to optimize prices for regular items, promotions, and markdowns. SAS for Pricing Strategies and Optimization helps to meet financial targets and manage stock levels using pre-generated, optimized pricing strategies.  

AI enables retailers to deliver personalized experiences to their customers. Personalization drives conversion rates and basket size and is often correlated with high net promoter scores. To achieve the full potential of customer insights you need to capture, connect, and analyze a variety of customer signals across channels. Here are several examples. 

Data is at the heart of the shift to digital retailing for SPAR, which has been working with Adobe to increase its share of regional shopping preferences. As a result, it has experienced a 50% increase in customers. Meanwhile, Boots is personalizing digital experiences for 50 million customers with the Adobe Experience Platform. 

Optimizely has helped New Era, famous for its baseball-style caps, achieve 60% year-on-year revenue growth by improving its digital customer experience. The fashion retailer has recorded 51% more product views and 70% more add-to-cart instances using the Optimizely Customer-Centric Digital Experience 

Another retail brand committed to delivering memorable digital experiences and customized product offers is L’Oréal. The make-up, haircare, and cosmetics group teamed up with Sitecore. The Sitecore Experience Platform boosts customer engagement and creates a unified, consistent digital presence across all its brands. 

Empower Retail Success with Azure Marketplace

Empower your retail business with the full range of apps available on Azure Marketplace. Uncover the keys to success.

Discover more related articles per industry:


Finance & Insurance




  • Komatsu yellow machinery

    Database migration that helps you be ‘better than the best’

    The Japanese term dantotsu is difficult to translate, but roughly means ‘better than the best’. Since its founding nearly 100 years ago, Japanese construction and mining equipment multinational, Komatsu, has striven to provide its customers with a service that achieves just that. As part of this mission, Komatsu launched its Dantotsu Strategy in 2003, which […]

  • a group of people using a virtual map of a sea

    Overcoming a sea of data with Microsoft Azure

    With 12,000 ships certified, DNV GL’s job of ensuring they’re built safely and remain safe should be overwhelming, especially with the more than 50,000 inspections it must carry out each year. However, by making use of machine learning algorithms in Microsoft Azure, the company is not only increasing efficiency and satisfying its customers, but it’s […]


  • Woman shopping in store

    Inside Store Lens’ mission to combine online shopping and physical retail  

    With e-commerce gaining traction and COVID-19 forcing a change in traditional shopping trends, high-street retailers have a great opportunity to reinvent themselves and modernize their in-store experience. This is the concept behind Store Lens, a Swedish startup that aims to bring the best of online shopping to the physical retail space – helping in-store shopping […]

  • Shopkeeper tending a customer in a clothing store

    Blending the physical and digital retail experience? Add a splash of data!

    There is a simple truth at the heart of the retail sector – if you don’t look after your customers, someone else will. The fight for customers has intensified in recent years and shows no sign of cooling down. The retail success stories of the future are expected to be a smart and seamless blend […]

Discover more related articles per dossier:

Customer Stories

  • How to transform banking with Personetics’ revolutionary app

    How to transform banking with Personetics’ revolutionary app

    A new generation of customers now expects much more from banking. The customer journey, not the product, needs to be the focus for financial services. And the key to enhancing it is data.   Personetics is responding to this demand with its white label solution that allows any bank to start to maximize the benefits of […]

Digital Transformation

Security & Privacy


  • Male store associate helping female customer in tech shop

    Creating great experiences for employees and the customers they serve

    Retail is experiencing ongoing labor shortages in the aftermath of the pandemic. Many people have retired early, found new jobs, or have simply decided to leave the labor market. As competition for skilled and experienced staff has become fiercer, attracting talent and retaining staff is crucial for survival and success.  While increasing wages and benefits […]