Person using gear to visualize a conversation
Read Time, 2 min.

It is hard to predict future trends, opportunities, or challenges. Keeping up with the increasing pace of change is both difficult and crucial for sustainable business. Whatever happens in the future, technology will be a key enabler of resilience and successful transformation. 

This is particularly true in the retail sector, where being one step ahead of what customers want to buy can mean the difference between thriving, simply surviving, or becoming obsolete. Advanced analytics doesn’t only look at the past but is also predictive and even prescriptive by providing recommended actions. And AI allows you to take a wider range of variables into account and derive recommendations specifically for your sales channels, stores, and customers.  

To seize the opportunities provided by technology, data needs to be at the heart of everything. It empowers you to be agile, based on data-driven insights and predictions. With customer spending under pressure from rising costs, technology can help moving quickly from initial assessment to relevant action. One example is the development of next-gen pricing. 

SAS enables its retail customers to optimize prices for regular items, promotions, and markdowns. SAS for Pricing Strategies and Optimization helps to meet financial targets and manage stock levels using pre-generated, optimized pricing strategies.  

AI enables retailers to deliver personalized experiences to their customers. Personalization drives conversion rates and basket size and is often correlated with high net promoter scores. To achieve the full potential of customer insights you need to capture, connect, and analyze a variety of customer signals across channels. Here are several examples. 

Data is at the heart of the shift to digital retailing for SPAR, which has been working with Adobe to increase its share of regional shopping preferences. As a result, it has experienced a 50% increase in customers. Meanwhile, Boots is personalizing digital experiences for 50 million customers with the Adobe Experience Platform. 

Optimizely has helped New Era, famous for its baseball-style caps, achieve 60% year-on-year revenue growth by improving its digital customer experience. The fashion retailer has recorded 51% more product views and 70% more add-to-cart instances using the Optimizely Customer-Centric Digital Experience 

Another retail brand committed to delivering memorable digital experiences and customized product offers is L’Oréal. The make-up, haircare, and cosmetics group teamed up with Sitecore. The Sitecore Experience Platform boosts customer engagement and creates a unified, consistent digital presence across all its brands. 

Empower Retail Success with Azure Marketplace

Empower your retail business with the full range of apps available on Azure Marketplace. Uncover the keys to success.

Discover more related articles per industry:

Education

  • Girl studying

    Secondary school Kirchdorf: Reimagining hybrid learning with Surface and Teams

    “What we really wanted to achieve was simplicity for both our students and our educators. Through our digitalization efforts, we’ve seen that using technology to complement traditional teaching and learning is an investment for the future, not just for children, but for everyone.” Martin Schnetzer, teacher and IT admin at Mittelschule Kirchdorf, Austria, reflects on […]

  • Unlock the potential of your students with Microsoft’s new Learning Accelerators

    Unlock the potential of your students with Microsoft’s new Learning Accelerators

    Personalized learning is a goal that educators everywhere have been trying to achieve for years. But the pandemic shone a light on the complexity of that challenge for teachers, who face a more diverse set of student needs than ever before.  Because delivering a truly personalized learning experience for every student has traditionally required lots […]

Finance & Insurance

  • Two people wearing a suit and tie smiling at the camera

    Why the bank of the future is in the cloud

    Financial services company Belfius will transfer all of its banking services to the cloud over the next seven years. This initiative is an important pillar in the company’s strategy to adapt to the changing needs of its customers – making its processes more cost-effective, safe and sustainable. This is a pioneering step for Belfius. In […]

  • a view of a city

    Harvesting data helps save water

    With more than 140 years of history, the financial service company Ibercaja is deeply invested in the north-east region of Spain. In order to support its rural clients and solve the local water scarcity problems, the company now helps farmers to digitally transform their crop management. Key to this transformation are “Internet of Things“ enabled […]

Government

  • Two people inside using Surface Go in office

    How technology is transforming the work of governments

    Governments have the ultimate responsibility to their citizens. People depend on the services they provide like no other institution. Whether in healthcare, education, business, roads, railways, water – it’s essential that government institutions are always at the forefront of social and digital trends. Cloud-powered technologies are playing a critical role in helping government agencies to […]

  • a display in a building

    How public health and social services can deliver better care with secure digital solutions

    The mission of Public Health and Social Services organisations is to provide the right services to the right citizens at the right time. But how can that be achieved against a backdrop of increasing regulation, growing demand for services and shrinking budgets? That’s the challenge that the IDC white paper ‘Transforming Public Health and Social […]

Healthcare

  • One nurse is holding a Surface Go 3 and Surface Pen while sharing the screen with another nurse.

    Caring for nurses: How technology can support the frontline of healthcare

    Nurses make up around 70% of the healthcare workforce, providing the vast majority of direct care to patients in the health service. But despite playing such a major role, the job of nursing is becoming more and more challenging and the churn rate is increasing. Demographics show that the population is aging across Europe, with […]

  • A woman undergoing a scan

    Predictive maintenance is improving quality of life for cancer patients

    With cancer affecting more than 17 million people annually, a figure set to rise dramatically in the coming years, efficient and cost-effective treatment is essential. Since deploying Microsoft Azure IoT, IBA Worldwide, a leading developer of medical equipment for cancer treatment, has been able to reduce the cost of maintenance and improve repair times for […]

Manufacturing

  • Potato producers benefit from sensors (IoT) and AVR’s technological innovations

    Potato producers benefit from sensors (IoT) and AVR’s technological innovations

    In Roeslare (Roulers in French), better known by the name “Potato Valley,” potato producers have a particular fondness for AVR’s machines and technologies, which mean they can plant and harvest potatoes more efficiently. More and more of AVR’s machines are equipped with sensors that are connected to the internet (IoT This technology provides farmers with […]

  • 2 persons standing

    5 Key Insights about Modern Manufacturing

    The pace of change in manufacturing is relentless. An unstoppable wave of technological innovation is sweeping across the industry, redefining the processes and structures it leaves in its wake. No sooner are new milestones glimpsed, than they’re reached and surpassed. It is an industry outliving itself. Riding this wave – rather than being overcome by […]

Retail

Discover more related articles per dossier:

Customer Stories

  • Big data boosts business for beverage company

    Big data boosts business for beverage company

    Contemplate, if you will, the multiple choices available every time you want something to drink. Water? Juice? Soft drink? Do you want a single-serve can or a six-pack? Or maybe you just grab a liter bottle. The fact is, we as consumers expect a lot of options and the global non-alcoholic beverage industry delivers. Arca […]

Digital Transformation

Security & Privacy

Tips