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Transform

Embracing the digital revolution unlocks infinite opportunities – transforming operations and accelerating innovation. Discover how to become an intelligence-driven organization and download our ‘Roadmap to Digital Infinity’.

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AI momentum in Europe: How organizations are creating value with AI transformation

With 67% of businesses in Europe using AI today according to the IDC, there is real momentum in investing in this technology. The infusion of data in all business operations, the availability of pretrained models, investments in AI infrastructure and new expertise on AI implementation are fuelling this growth and creating an abundance of AI […]

Joacim Damgard

Joacim Damgard

President, Microsoft Western Europe

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Creating AI brilliance with roadmap clarity and culture

2023 was a year where AI seemed to be everywhere. From government organizations to large corporations, start-ups and more, hundreds of businesses across Europe have heard plenty of stories and buzz about AI’s potential and what it can do to transform businesses and accelerate innovation. At Microsoft, we’re already seeing this buzz turn into something […]

Joacim Damgard

Joacim Damgard

President, Microsoft Western Europe

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The Leader’s Guide to Creating Business Impact with AI

One year ago, ChatGPT launched and became the fastest growing consumer app in history, with 100 million monthly active users exploring the power of artificial intelligence (AI). This enthusiasm pushed AI into the mainstream of conversation in Europe, and also generated optimism in how we can apply AI to help us solve some of our […]

Joacim Damgard

Joacim Damgard

President, Microsoft Western Europe

Recognizing the women driving innovation across Western Europe

Recognizing the women driving innovation across Western Europe

Earlier this year, we launched the Microsoft Power Women in Tech Awards, to recognize and support remarkable women in the Microsoft Partner Network in Western Europe. We were looking for individuals who are reaching new heights in the industry and who are proven champions of promoting diversity and inclusion.  And we wanted to help raise […]

Joana Pires

Joana Pires

Director Partner Go to Market Strategy - Western Europe

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From data to value: creating meaningful customer engagements

It is hard to predict future trends, opportunities, or challenges. Keeping up with the increasing pace of change is both difficult and crucial for sustainable business. Whatever happens in the future, technology will be a key enabler of resilience and successful transformation.  This is particularly true in the retail sector, where being one step ahead […]

Martina Klenkhart

Martina Klenkhart

Go-to-Market Lead for Retail and Consumer Goods Industries, Microsoft Western Europe

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Blending the physical and digital retail experience? Add a splash of data!

There is a simple truth at the heart of the retail sector – if you don’t look after your customers, someone else will. The fight for customers has intensified in recent years and shows no sign of cooling down. The retail success stories of the future are expected to be a smart and seamless blend […]

Martina Klenkhart

Martina Klenkhart

Go-to-Market Lead for Retail and Consumer Goods Industries, Microsoft Western Europe

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Microsoft Cloud for Retail: Connect your customers, people, and data

Retailers have experienced times of tremendous uncertainty. It’s time to lean into change and thrive by becoming a resilient retailer that drives sustainable profitability and growth. We work closely with our partner ecosystem to offer proven solutions that help retailers in 4 key areas to become resilient and experience sustainable success:  Maximize the value of […]

Martina Klenkhart

Martina Klenkhart

Go-to-Market Lead for Retail and Consumer Goods Industries, Microsoft Western Europe

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Creating great experiences for employees and the customers they serve

Retail is experiencing ongoing labor shortages in the aftermath of the pandemic. Many people have retired early, found new jobs, or have simply decided to leave the labor market. As competition for skilled and experienced staff has become fiercer, attracting talent and retaining staff is crucial for survival and success.  While increasing wages and benefits […]

Martina Klenkhart

Martina Klenkhart

Go-to-Market Lead for Retail and Consumer Goods Industries, Microsoft Western Europe

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Create flexible retail supply chains that are built to last

In a powerful storm, a tree that does not bend is likely to break. In 2020, the pandemic put storm-like forces on global supply chains – and many of them simply broke. There were shortages of many household items and commercial supplies, with many retailers forced to ration sales of some products.  This showed how […]

Martina Klenkhart

Martina Klenkhart

Go-to-Market Lead for Retail and Consumer Goods Industries, Microsoft Western Europe

man and woman in a store looking at a large touch screen

The road to business resilience: What it is and why it matters to retailers

I think most of us are familiar with the saying of “fall seven times – rise up eight”. Not only is it applicable to life itself but also to the perseverance and resilience that the last couple of years has brought to all types businesses around the world. Let’s recap some of the challenges the […]

Martina Klenkhart

Martina Klenkhart

Go-to-Market Lead for Retail and Consumer Goods Industries, Microsoft Western Europe

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Navigating the odyssey of biomedical research

In the healthcare industry, collaboration among multiple stakeholders is essential in driving biomedical research. Universities, Hospitals, Pharma, and Biotech are part of a complex and connected ecosystem. Healthcare institutions face critical obstacles when it comes to aggregating, harmonizing, and exploiting data for their studies. The lack of seamless knowledge sharing is hindering the progress of […]

Gaetano Bonifacio

Gaetano Bonifacio

Industry Advisor Healthcare

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European Health Data Space aims to unleash the full potential of health data

Background A key challenge in healthcare today is that both patients and clinicians have difficulty accessing the health data they need. This has multiple implications. For patients, it prevents them playing a more proactive role in their own care.  For clinicians, it affects their productivity and the quality of the care they can provide. In […]

Nasim Farrokhnia, MD PhD

Nasim Farrokhnia, MD PhD

SR Industry Advisor, Healthcare Executive

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