In retail, the gift of the sales rep has always been to conjure up a vision for the potential buyer. Transport them to another world, surround them with artefacts – imagined or otherwise – that complete a picture in which the customer can envisage themselves. Because when we buy, we buy into something. The object […]
Design is more than an aesthetic. It defines the way we see the world. Take the objects we have in our homes. They are more than just tables, chairs and sofas; collectively they are a window into the way we see ourselves, each item selected against a personalised criteria of practicality, comfort, status and cost. […]
Financial services company Belfius will transfer all of its banking services to the cloud over the next seven years. This initiative is an important pillar in the company’s strategy to adapt to the changing needs of its customers – making its processes more cost-effective, safe and sustainable. This is a pioneering step for Belfius. In […]
Savvy businesses are always on the lookout for ways to improve what they do and differentiate themselves from the competition. From organisational restructure to the development of entirely new business models, the quest for continuous improvement takes many forms. But one common factor in almost all modern business leaders’ plans is an emphasis on technological […]
Perceived wisdom often holds that if something isn’t broken, then you shouldn’t fix it. At first glance, this would seem especially true when you’re already an industry leader. Why change something that’s already working well and giving you a competitive advantage over an industry full of companies trying to supersede you? The answer lies in […]
Governments have the ultimate responsibility to their citizens. People depend on the services they provide like no other institution. Whether in healthcare, education, business, roads, railways, water – it’s essential that government institutions are always at the forefront of social and digital trends. Cloud-powered technologies are playing a critical role in helping government agencies to […]
