Inside Store Lens’ mission to combine online shopping and physical retail  

Michele  Camuri

Michele Camuri

Industry Lead, Retail & CPG, Microsoft Western Europe

Read Time, 1 min.

With e-commerce gaining traction and COVID-19 forcing a change in traditional shopping trends, high-street retailers have a great opportunity to reinvent themselves and modernize their in-store experience. This is the concept behind Store Lens, a Swedish startup that aims to bring the best of online shopping to the physical retail space – helping in-store shopping thrive again.

Owned by fashion giant H&M, the company is receiving crucial support from the Microsoft for Startups scheme, which they joined in 2020. This is providing them with leads, advice and direction in technical solutions, while also enabling contacts with key decision-makers at their retail customers.​

As retailers around the world increasingly feel the pressure to offer targeted services to their customers, Store Lens could soon turn out to be the solution they have been looking for.

Discover how retailers can digitally reimagine their businesses to survive and thrive

Read ‘Reimagining retail in the digital age’ and explore the opportunities of digital transformation

Free eBook: Top 7 Trends Every CEO Should Know About the Future of Retail

Download this eBook to understand the key issues that retailers will be focusing on in the coming year

Discover more related articles per industry:

Education

Finance & Insurance

Government

  • a woman sitting on a sidewalk

    How to digitally transform citizen services

    “Having a website, call centre and information desk isn’t enough. Citizen services need to be streamlined to empower citizens and government employees alike.” The eBook ‘The digital transformation of citizen services’ is honest in its appraisal of the urgent challenge facing governments worldwide, whose citizens expect their digital experiences to match the quality of those […]

  • A man sitting at a table using a laptop

    Four common challenges governments face in a time of crisis

    This blog focuses on best practice and solutions for working from home, engaging with citizens, gaining situational awareness and staying secure.

Healthcare

  • Two people working together

    Making Every Day Better with Microsoft Teams

    Finland’s second-largest public sector employer, HUS Helsinki University Hospital, deployed Microsoft Teams extensively in its organization of 27,000 employees. Microsoft Teams provides HUS with a foundation for customer-oriented digital transformation, which acts as a part of its vision to be a trendsetter in healthcare. The deployed Microsoft services offer an easy-to-use solution for remote appointments […]

  • a man and a woman looking at a laptop

    4 reasons Citrix and Windows Virtual Desktop are better together for healthcare

    Healthcare institutions all over the world experience a huge transformation. In this blog we will address big trends that drive this transformation, like the COVID-19 pandemic, enhanced collaboration between medical specialists and the rise of cyberattacks. In addition, we will also explain how organizations can respond to these developments with the joint solutions from Microsoft […]

Manufacturing

  • A photo of trees

    Future society: The utility company turning up the heat with AI

    One Swedish utility company is undergoing a journey in energy innovation―empowered by dynamic collaborations and AI technology. Frosty commutes from work in wintery Nordic cities are endured knowing that a toasty home awaits. Keeping city energy consumption steadily regulated is key, not just for an economical and warm home for residents, but to minimise environmental […]

  • a group of people using a virtual map of a sea

    Overcoming a sea of data with Microsoft Azure

    With 12,000 ships certified, DNV GL’s job of ensuring they’re built safely and remain safe should be overwhelming, especially with the more than 50,000 inspections it must carry out each year. However, by making use of machine learning algorithms in Microsoft Azure, the company is not only increasing efficiency and satisfying its customers, but it’s […]

Retail

Discover more related articles per dossier:

Customer Stories

  • Potato producers benefit from sensors (IoT) and AVR’s technological innovations

    Potato producers benefit from sensors (IoT) and AVR’s technological innovations

    In Roeslare (Roulers in French), better known by the name “Potato Valley,” potato producers have a particular fondness for AVR’s machines and technologies, which mean they can plant and harvest potatoes more efficiently. More and more of AVR’s machines are equipped with sensors that are connected to the internet (IoT This technology provides farmers with […]

Digital Transformation

  • The Best Coffee Is Brewed In The Cloud

    The Best Coffee Is Brewed In The Cloud

    Modern coffee is complicated. Gone are the days when a quick cup of ‘instant’ in the morning would satisfy most of us. Coffee is a living, breathing culture, and with it comes a burgeoning set of consumer expectations. Meeting and exceeding them determines whether coffee businesses sink or swim in an industry where you’re only […]

Security & Privacy

Tips

  • Group of two female and one male office workers brainstorming in informal office setting. Both women are using laptops while the man is writing. Large screen shown in background.

    2019 Modern Selling Trends in 5 webinars

    The relationship between buyers and sellers grows more complicated each day. Every potential partnership requires finding the right buyer, fully understanding their business, tracking progress through the buying cycle, and engaging them with the right content—when and how they want it. These shifting dynamics underscore the artistry of modern selling. When the time is right, […]