Transform Innovation

Inside Store Lens’ mission to combine online shopping and physical retail  

Michele Camuri

Michele Camuri

Industry Lead, Retail & CPG, Microsoft Western Europe
Read Time, 1 min.

With e-commerce gaining traction and COVID-19 forcing a change in traditional shopping trends, high-street retailers have a great opportunity to reinvent themselves and modernize their in-store experience. This is the concept behind Store Lens, a Swedish startup that aims to bring the best of online shopping to the physical retail space – helping in-store shopping thrive again.

Owned by fashion giant H&M, the company is receiving crucial support from the Microsoft for Startups scheme, which they joined in 2020. This is providing them with leads, advice and direction in technical solutions, while also enabling contacts with key decision-makers at their retail customers.​

As retailers around the world increasingly feel the pressure to offer targeted services to their customers, Store Lens could soon turn out to be the solution they have been looking for.

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