Michele  Camuri

Michele Camuri

Industry Lead, Retail & CPG, Microsoft Western Europe

As Microsoft Industry Lead for Retail, Consumer Goods, Fashion & Luxury industries for Western Europe Enterprise Commercial, Michele leads the industry strategy and its execution across the region, that includes 12 subsidiaries. He works with the whole industry ecosystem to drive business transformation through digital and innovation and he believes technology and diversity are the enablers for the greater good, because of the possibility to amplify our own capabilities and our own empathy.

Articles

retail sector - Adult male using laptop

Sustainable transformation in the retail and CPG sector: now, next and beyond

Technology is disrupting every industry, but perhaps none so fundamentally as retail and consumer packaged goods (CPG). The unstoppable rise of online shopping over the past two decades has totally transformed the retail landscape. Some retailers have emerged, others disappeared, while others still have adapted to remould themselves in an exceptionally competitive landscape. The key […]

Michele  Camuri

Michele Camuri

Industry Lead, Retail & CPG, Microsoft Western Europe

Three floral dresses

Unlocking AI’s potential to transform fashion

“I believe that the future of fashion will be all about one-to-one services. Thanks to tools like AI and machine learning, brands will be increasingly able to understand their customers’ preferences and give them exactly what they want.” Orlando Ribas Fernandes is describing his vision for artificial intelligence in fashion. The CEO of retail innovation […]

Michele  Camuri

Michele Camuri

Industry Lead, Retail & CPG, Microsoft Western Europe

Woman shopping in store

Inside Store Lens’ mission to combine online shopping and physical retail  

With e-commerce gaining traction and COVID-19 forcing a change in traditional shopping trends, high-street retailers have a great opportunity to reinvent themselves and modernize their in-store experience. This is the concept behind Store Lens, a Swedish startup that aims to bring the best of online shopping to the physical retail space – helping in-store shopping […]

Michele  Camuri

Michele Camuri

Industry Lead, Retail & CPG, Microsoft Western Europe

Woman clothes shopping

Italy’s National Chamber of Fashion turns the Milan Fashion Week into a digital event

Fashion brands all over the world have spent the past year reimagining the industry with a more digital mindset. The disrupting effect of COVID-19 has forced them to keep their stores shut for long months, cancel their fashion shows and make their day-to-day operations much more complex than they used to be. Yet as the […]

Michele  Camuri

Michele Camuri

Industry Lead, Retail & CPG, Microsoft Western Europe

Duty free shop

Dufry: cultivating a culture of data through cloud technology

One of the largest travel retailers in the world, Dufry is committed to digitizing its operations and becoming a fully data-driven company. In support of this target, Dufry is using Azure as a scalable, dynamic platform helping it reach a single source of truth. “We absolutely love data, but we don’t believe in using it […]

Michele  Camuri

Michele Camuri

Industry Lead, Retail & CPG, Microsoft Western Europe

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