Martina Klenkhart
Go-to-Market Lead for Retail and Consumer Goods Industries, Microsoft Western Europe
We work closely with our partner ecosystem to offer proven solutions that help retailers in 4 key areas to become resilient and experience sustainable success:
The overarching theme is resilient retail. Read our blog The road to business resilience: What it is and why it matters to retailers with customer examples from H&M and Zabka Polska from our partners Ombori and AiFi.
1. Maximize the value of your data
Get more customer insights and value from your data by unifying data sources across the shopper journey to create a holistic view of the customer. Read our blog From data to value: creating meaningful customer engagements with customer examples from SPAR, Boots, New Era and L’Oréal from our partners SAS, Adobe, Optimizely, and Sitecore.
2. Elevate the shopping experience
Transform the shopping experience through data analytics and new store technology to build stronger relationships with your customers across all touchpoints. Read our blog Blending the physical and digital retail experience? Add a splash of data! with customer examples from G-Star RAW, Grandvision, Salvatore Ferragamo, and Würth Italia from our partners New Black and Hevolus.
3. Build a real-time, sustainable supply chain
Create an agile, resilient, and sustainable supply chain by connecting data across your ecosystem to identify issues and optimize performance. Read our blog Create flexible retail supply chains that are built to last with customer examples from Perfetti van Melle, Morrisons, Barilla, Alessi, Franke, Coca-Cola European Partner, and Burberry from our partners o9, Blue Yonder, SAS, Toolsgroup, and Board.
4. Empower the store associate
Equip your workforce with retail solutions that improve customer satisfaction, productivity, and collaboration to reduce burden on your store associates and invest in their growth. Read our blog Creating great experiences for employees and the customers they serve with customer examples from Marks & Spencer and Rituals from our partners Blue Yonder and New Black.
Our Azure Marketplace is an online store that contains thousands of proven software solutions and services built by industry-leading technology companies. In Azure Marketplace you can find, try, buy, and deploy the software and services you need to build new solutions and manage your cloud infrastructure.
Creating great experiences for employees and the customers they serve
Retail is experiencing ongoing labor shortages in the aftermath of the pandemic. Many people have retired early, found new jobs, or have simply decided to leave the labor market. As competition for skilled and experienced staff has become fiercer, attracting talent and retaining staff is crucial for survival and success. While increasing wages and benefits […]
Martina Klenkhart
Go-to-Market Lead for Retail and Consumer Goods Industries, Microsoft Western Europe
The road to business resilience: What it is and why it matters to retailers
I think most of us are familiar with the saying of “fall seven times – rise up eight”. Not only is it applicable to life itself but also to the perseverance and resilience that the last couple of years has brought to all types businesses around the world. Let’s recap some of the challenges the […]
Martina Klenkhart
Go-to-Market Lead for Retail and Consumer Goods Industries, Microsoft Western Europe
Azure Operations Roundtables
Due to increasing requirements in terms of agility and scalability regarding IT services, the cloud is unstoppably gaining relevance. To exploit the full potential of hybrid IT operations, targeted optimisations about tools, processes, roles, and the service delivery model are indispensable. As one of the leading providers of cloud services, Microsoft invites you to a series […]
Neil van Zyl
Product Marketing Manager, Azure Cloud - Microsoft NL
