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Big data boosts business for beverage company
Leentje Chavatte
Microsoft, Data & AI and Digital Transformation
Contemplate, if you will, the multiple choices available every time you want something to drink. Water? Juice? Soft drink? Do you want a single-serve can or a six-pack? Or maybe you just grab a liter bottle. The fact is, we as consumers expect a lot of options and the global non-alcoholic beverage industry delivers.
Arca Continental, a leading beverage manufacturer and distributor based in Mexico, knows that translating data and information into intelligence and “decision-making” understanding is one of the keys to boosting profitable growth in a highly competitive market with an increasing SKU portfolio.
