Shopkeeper tending a customer in a clothing store
Read Time, 2 min.

There is a simple truth at the heart of the retail sector – if you don’t look after your customers, someone else will. The fight for customers has intensified in recent years and shows no sign of cooling down. The retail success stories of the future are expected to be a smart and seamless blend of physical and digital.  

The key is to appreciate and embrace the role of data in obtaining a deep understanding of your customers. It can show you the patterns in their behavior and preferences and can help you create personalized services and offers that will hit the target. With so many shoppers operating on a digital-first basis – researching products, prices, and availability online – there are lots of opportunities for retailers to make use of across channels.  

New Black has helped G-Star RAW and Grandvision to serve their customers with immersive and consistent brand experiences. Their EVA Unified Commerce Platform enables seamless shopping by combining (m)POS, e-commerce, clienteling, order management, and inventory & fulfillment. All while ensuring compliance with (inter)national privacy and fiscal legislations. The result has been a significant increase of in-store conversion, more click and collect orders leading to upsell, and a higher employee satisfaction. 

Immersive and digital experiences can help inspire and engage your customers, with tools like augmented reality demonstrating how digital and physical work so well together. 

Hevolus has been helping the Italian luxury goods brand Salvatore Ferragamo to use mixed and augmented reality with the Hevolus Remote Selling Solution. Customers can interact with a digital twin of the item they are browsing, allowing them to customize a pair of shoes just for them. The data generated by these augmented encounters has allowed Salvatore Ferragamo to further enhance the customer journey, optimize space in physical stores, simplify purchase methods, and improve the overall customer service experience.  

Hevolus is helping Würth Italia to engage customers with “phygital” content and spaces in the hVERSE accessible through the web on any connected device. Würth can offer its customers a virtual tour of the company, demonstrate tools and train customers on the use of the Würth systems. New customer acquisitions grew 50% YoY. Learn more about Hevolus hVERSE. 

Bridging the gap between digital and physical retail allows you to simplify the shopping experience for your customers, overdeliver on their expectations, and increase the overall customer lifetime value.

Empower Retail Success with Azure Marketplace

Empower your retail business with the full range of apps available on Azure Marketplace. Uncover the keys to success.

Discover more related articles per industry:

Education

Finance & Insurance

Government

  • a display in a building

    How public health and social services can deliver better care with secure digital solutions

    The mission of Public Health and Social Services organisations is to provide the right services to the right citizens at the right time. But how can that be achieved against a backdrop of increasing regulation, growing demand for services and shrinking budgets? That’s the challenge that the IDC white paper ‘Transforming Public Health and Social […]

  • Two people inside using Surface Go in office

    How technology is transforming the work of governments

    Governments have the ultimate responsibility to their citizens. People depend on the services they provide like no other institution. Whether in healthcare, education, business, roads, railways, water – it’s essential that government institutions are always at the forefront of social and digital trends. Cloud-powered technologies are playing a critical role in helping government agencies to […]

Healthcare

  • Asian female scientist working in a lab with conical flasks

    Navigating the odyssey of biomedical research

    In the healthcare industry, collaboration among multiple stakeholders is essential in driving biomedical research. Universities, Hospitals, Pharma, and Biotech are part of a complex and connected ecosystem. Healthcare institutions face critical obstacles when it comes to aggregating, harmonizing, and exploiting data for their studies. The lack of seamless knowledge sharing is hindering the progress of […]

  • A man sitting down and smiling at the camera

    dacadoo: opening the digital door to a healthier future and a better world

    “530 years ago, Leonardo Da Vinci attempted to define the quality of human life. Fast forward half a millennium and we are doing the same thing – just with different technology.” Much like Da Vinci, Peter Ohnemus has grand ambitions for the role he can play in shaping human history. The CEO of global health […]

Manufacturing

  • a group of people using a virtual map of a sea

    Overcoming a sea of data with Microsoft Azure

    With 12,000 ships certified, DNV GL’s job of ensuring they’re built safely and remain safe should be overwhelming, especially with the more than 50,000 inspections it must carry out each year. However, by making use of machine learning algorithms in Microsoft Azure, the company is not only increasing efficiency and satisfying its customers, but it’s […]

  • Two Engineers preparing to service a clean room

    ASML: Redefining customer support with mixed reality technology

    “In our industry, the stakes are high. If one of our machines were down for a day, the cost for a chipmaker could run into the millions.” Working under pressure is something that Michiel Haverkorn Van Rijsewijk has grown used to since he started as the Director of Customer Support at ASML in February 2020. Within a month of starting at the world’s largest semiconductor lithography equipment maker, the company’s long-established […]

Retail

Discover more related articles per dossier:

Customer Stories

  • Two people inside using Surface Go in office

    How technology is transforming the work of governments

    Governments have the ultimate responsibility to their citizens. People depend on the services they provide like no other institution. Whether in healthcare, education, business, roads, railways, water – it’s essential that government institutions are always at the forefront of social and digital trends. Cloud-powered technologies are playing a critical role in helping government agencies to […]

Digital Transformation

  • female shopkeeper looking at her work tablet

    Create flexible retail supply chains that are built to last

    In a powerful storm, a tree that does not bend is likely to break. In 2020, the pandemic put storm-like forces on global supply chains – and many of them simply broke. There were shortages of many household items and commercial supplies, with many retailers forced to ration sales of some products.  This showed how […]

Security & Privacy

Tips

  • Asian woman looking at a tablet

    Microsoft Cloud for Retail: Connect your customers, people, and data

    Retailers have experienced times of tremendous uncertainty. It’s time to lean into change and thrive by becoming a resilient retailer that drives sustainable profitability and growth. We work closely with our partner ecosystem to offer proven solutions that help retailers in 4 key areas to become resilient and experience sustainable success:  Maximize the value of […]