Martina Klenkhart leads Go-to-Market Strategy for Retail & Consumer Goods for Microsoft in Western Europe, and co-leads strategic partnerships and industry alliances in the area.
With 15 years of B2B sales and marketing experience in technology and has held various commercial leadership and business development positions at Microsoft and hp. She brings great passion to advance "new work" and digital leadership to help customers and partner meet the complexity of today´s business environment.
From data to value: creating meaningful customer engagements
It is hard to predict future trends, opportunities, or challenges. Keeping up with the increasing pace of change is both difficult and crucial for sustainable business. Whatever happens in the future, technology will be a key enabler of resilience and successful transformation. This is particularly true in the retail sector, where being one step ahead […]
Martina Klenkhart
Go-to-Market Lead for Retail and Consumer Goods Industries, Microsoft Western Europe
Blending the physical and digital retail experience? Add a splash of data!
There is a simple truth at the heart of the retail sector – if you don’t look after your customers, someone else will. The fight for customers has intensified in recent years and shows no sign of cooling down. The retail success stories of the future are expected to be a smart and seamless blend […]
Martina Klenkhart
Go-to-Market Lead for Retail and Consumer Goods Industries, Microsoft Western Europe
Microsoft Cloud for Retail: Connect your customers, people, and data
Retailers have experienced times of tremendous uncertainty. It’s time to lean into change and thrive by becoming a resilient retailer that drives sustainable profitability and growth. We work closely with our partner ecosystem to offer proven solutions that help retailers in 4 key areas to become resilient and experience sustainable success: Maximize the value of […]
Martina Klenkhart
Go-to-Market Lead for Retail and Consumer Goods Industries, Microsoft Western Europe
Creating great experiences for employees and the customers they serve
Retail is experiencing ongoing labor shortages in the aftermath of the pandemic. Many people have retired early, found new jobs, or have simply decided to leave the labor market. As competition for skilled and experienced staff has become fiercer, attracting talent and retaining staff is crucial for survival and success. While increasing wages and benefits […]
Martina Klenkhart
Go-to-Market Lead for Retail and Consumer Goods Industries, Microsoft Western Europe
Create flexible retail supply chains that are built to last
In a powerful storm, a tree that does not bend is likely to break. In 2020, the pandemic put storm-like forces on global supply chains – and many of them simply broke. There were shortages of many household items and commercial supplies, with many retailers forced to ration sales of some products. This showed how […]
Martina Klenkhart
Go-to-Market Lead for Retail and Consumer Goods Industries, Microsoft Western Europe
The road to business resilience: What it is and why it matters to retailers
I think most of us are familiar with the saying of “fall seven times – rise up eight”. Not only is it applicable to life itself but also to the perseverance and resilience that the last couple of years has brought to all types businesses around the world. Let’s recap some of the challenges the […]
Martina Klenkhart
Go-to-Market Lead for Retail and Consumer Goods Industries, Microsoft Western Europe
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