Big data boosts business for beverage company

Leentje Chavatte
Read Time, 1 min.  

Contemplate, if you will, the multiple choices available every time you want something to drink. Water? Juice? Soft drink? Do you want a single-serve can or a six-pack? Or maybe you just grab a liter bottle. The fact is, we as consumers expect a lot of options and the global non-alcoholic beverage industry delivers.

Arca Continental, a leading beverage manufacturer and distributor based in Mexico, knows that translating data and information into intelligence and “decision-making” understanding is one of the keys to boosting profitable growth in a highly competitive market with an increasing SKU portfolio.

Read the full customer case.

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