ASML: Redefining customer support with mixed reality technology
“In our industry, the stakes are high. If one of our machines were down for a day, the cost for a chipmaker could run into the millions.” Working under pressure is something that Michiel Haverkorn Van Rijsewijk has grown used to since he started as the Director of Customer Support at ASML in February 2020. Within a month of starting at the world’s largest semiconductor lithography equipment maker, the company’s long-established […]