Joana leads Partner Go To Market strategy and investments covering more than 237,000 Microsoft partners across more than 100 countries in EMEA. She helps partners grow their business and footprint with Microsoft ensuring the best solutions and people are available for every customer need. She is passionate about tech-driven business strategy and diversity within the industry.
2025 Winners announcement The Microsoft Power Women Awards are part of our continued mission to celebrate, elevate, and empower women in technology across its partner organizations in the EMEA region. This initiative is one of the ways Microsoft champions greater diversity and inclusion within our partner ecosystem, and beyond. This year, we were thrilled to receive 368 nominations from partners across 20 countries and […]
Joana Pires
Director Partner Go to Market Strategy - EMEA
The Microsoft Power Women Awards continue Microsoft’s commitment to inspiring the next generation and investing in female tech talent, empowering women to break barriers and transform the tech landscape. Women currently represent only 28% of all tech-related roles. While women represent over half of the workforce in non-STEM sectors, they make up just one-third in […]
Joana Pires
Director Partner Go to Market Strategy - EMEA
The Microsoft Power Women Awards are part of Microsoft’s ongoing commitment to inspire a new generation and invest in female tech talent. It has been a way to shine a spotlight on some of the amazing women spearheading greater diversity and inclusion throughout our partner network. This year, we have received almost 400 applications. Thank […]
Joana Pires
Director Partner Go to Market Strategy - EMEA
The Microsoft Power Women Awards are part of Microsoft’s ongoing commitment to inspire a new generation and invest in female tech talent. Women make up almost half (49%) of total employment across non-STEM occupations, but just 29% of all tech-related roles.1 For high-level leadership positions such as VP and C-suite, representation drops to 17.8% and […]
Joana Pires
Director Partner Go to Market Strategy - EMEA
Earlier this year, we launched the Microsoft Power Women in Tech Awards, to recognize and support remarkable women in the Microsoft Partner Network in Western Europe. We were looking for individuals who are reaching new heights in the industry and who are proven champions of promoting diversity and inclusion. And we wanted to help raise […]
Joana Pires
Director Partner Go to Market Strategy - EMEA
Are you a woman in tech who consistently inspires others? According to Accenture, only 21% of women believe the technology industry is a place they can thrive in. So, we’re searching for female tech leaders at our partner organizations who can inspire other women to go further in technology. Our winners will be role models […]
Joana Pires
Director Partner Go to Market Strategy - EMEA
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