Read Time, 4 min.

If you think about it as ones and zeros, soulless spreadsheets, forms and figures, probably not. But what if data could help make cancer and world hunger subjects that kids only learn about in history lessons a decade from now? What if it powered technology that understood our needs and worked proactively to meet them? What if it drove tools that become an extension of us; augmenting our abilities, and empowering us to do more and achieve more than we ever thought possible, at work and at home?

Would you be excited about data then?

While dull and lifeless in its everyday form, the data that surrounds all of us has the power to surprise, delight and deliver results every day, if harnessed in the right way. As part of the fourth industrial revolution we now find ourselves in, the power of technology is increasing exponentially, and so are the possibilities. Through cloud computing, the Internet of Things, AI and beyond, today’s technology enables us to go further, faster. By pooling data from multiple sources—be it connected devices, sales figures, GPS tracking or social media, it helps us to understand and act on evolving customer and end user behaviour; finding the best ways to sell, learn, and provide engagement and entertainment.

From simple tweaks and time-savers in our everyday lives, to business-critical solutions that add value for customers and employees, all the way to solving the biggest challenges faced by society and humanity; the democratisation of data and digital transformation has the power to help us all reach for the stars.

For businesses, it’s no longer the case that the smallest are crushed or the largest prevail. Rather, it is those that innovate and rethink that succeed. By embracing cloud technology and intelligent business apps, you can truly elevate your business operations. Putting dormant data to work, you can get to know your business better than you ever have before, shedding light on how it operates and the desires of your customers, and calculating routes to enhanced efficiency and reduced costs.

We can no longer afford to take a risk-averse, legacy-minded approach to business that blinds us to opportunity and limits our vision. Across industries, digital transformation is providing agility and competitive advantage; bringing organisations together, connecting processes, people and ideas, and driving innovation, customer satisfaction and growth. Data, front and back office workflows, devices, equipment, remote workers and global teams can all be connected and work in harmony, helping you to focus on the future and what’s best for your business.

Whether it’s expanding into new markets faster by using AI and video conferencing to translate multiple languages in real time, providing augmented reality shopping experiences to customers, or benefitting from equipment that tells you when it’s about to fail or needs to be replaced, digital transformation is changing our world. And business owners and employees must embrace this new normal in order to mount a challenge, helping people and processes to adapt and establish new value propositions and competitive advantage. With the right skills, the right infrastructure and the right culture, the benefits are infinite.

Digital Transformation will bring an end to the product recall, with enhanced visibility and analytics enabling businesses to identify a single faulty item on a shelf, rather than simply the batch or shipment it came from. It can provide more personalised interactions with customers and better inform retail staff, delivering a superior consumer experience. It will enable mass production, from cars to couches, to be uniquely configured by consumers while retaining the same price point and lead time. And it can unlock insight into your supply chain, helping you spot trends, avoid disruption and reduce costs on a global scale.

Safely stored in the cloud, compliant and protected by best-in-class security: your data, and the tools you use to harness it, can truly empower your business. By investing in and developing new technologies, you have the chance to enhance the productivity of your people and better understand your customers in a dynamic digital economy, paving the way for new and exciting experiences that deliver tangible and often game-changing results.

Now, imagine these opportunities for innovation, transformation and growth for your business, and ask yourself again… Do you get excited about data?

Free AI report: Artificial Intelligence in Western Europe - How 277 major European companies benefit from AI

Discover how your Western European peers use AI to digitally transform their organization

Discover more related articles per industry:

Education

Finance & Insurance

Government

Healthcare

  • a doctor wearing a white coat and smiling at the camera

    How technology is revolutionising care for patients with chronic conditions

    “I could never have imagined that the monitoring system I had developed for patients with chronic heart disease would one day play a role in the war against a global pandemic.” José Paulo Carvalho, Founding Partner of Portuguese telehealth company Hope Care, explains how technology he has been developing for more than six years – HCAlert […]

  • Two people working together

    Making Every Day Better with Microsoft Teams

    Finland’s second-largest public sector employer, HUS Helsinki University Hospital, deployed Microsoft Teams extensively in its organization of 27,000 employees. Microsoft Teams provides HUS with a foundation for customer-oriented digital transformation, which acts as a part of its vision to be a trendsetter in healthcare. The deployed Microsoft services offer an easy-to-use solution for remote appointments […]

Manufacturing

  • 2 persons standing

    5 Key Insights about Modern Manufacturing

    The pace of change in manufacturing is relentless. An unstoppable wave of technological innovation is sweeping across the industry, redefining the processes and structures it leaves in its wake. No sooner are new milestones glimpsed, than they’re reached and surpassed. It is an industry outliving itself. Riding this wave – rather than being overcome by […]

  • a group of people standing next to a person

    4 reasons Citrix and Windows Virtual Desktop are better together for manufacturing & retail

    Manufacturers and retailers all over the world experience a huge transformation. In this blog we will address big trends that drive this transformation, like the COVID-19 pandemic, the rise of the global workforce and the demand for continuous (digital) innovation. In addition, we will also explain how organizations can respond to these developments with the […]

Retail

Discover more related articles per dossier:

Customer Stories

Digital Transformation

  • Three floral dresses

    Unlocking AI’s potential to transform fashion

    “I believe that the future of fashion will be all about one-to-one services. Thanks to tools like AI and machine learning, brands will be increasingly able to understand their customers’ preferences and give them exactly what they want.” Orlando Ribas Fernandes is describing his vision for artificial intelligence in fashion. The CEO of retail innovation […]

Press

Security & Privacy

Tips

  • Group of two female and one male office workers brainstorming in informal office setting. Both women are using laptops while the man is writing. Large screen shown in background.

    2019 Modern Selling Trends in 5 webinars

    The relationship between buyers and sellers grows more complicated each day. Every potential partnership requires finding the right buyer, fully understanding their business, tracking progress through the buying cycle, and engaging them with the right content—when and how they want it. These shifting dynamics underscore the artistry of modern selling. When the time is right, […]