Pitch perfect? The football stadium enhancing their grass with IoT

Leentje Chavatte

Leentje Chavatte

Microsoft, Data & AI and Digital Transformation

Read Time, 2 min.

Is Johan Cruijff Arena the most innovative stadium in the world? It’s certainly looking that way. Well ahead of the curve on taking an environmental stance within their business practices, this Dutch arena achieved carbon neutral status before it had even become a global corporate priority. Now this European entertainment goliath turns its sights towards curating a data-enhanced grass pitch that is turning Euro competitors green with envy, all the while roadmapping wider initiatives throughout the city of Amsterdam. By utilising Microsoft BI and IoT, changing the way the grass is grown is just the start.

Granular analysis for a future-proof pitch

The grass is always greener, except when it’s not. Keeping a stadium pitch looking picture perfect probably isn’t the first thing you would think of when it comes to the use of data analytics and the IoT, but that’s exactly the challenge that Johan Cruijff Arena and Microsoft undertook. As part of the stadium’s transformation into a sustainable, data-led ecosystem of commerce and future-proof practices, a Microsoft-centric approach was taken to measuring every grain of grass for optimal conditioning, even in a temperamental Dutch climate. The implications of this smart-city approach to on-the-field intelligence has greater implications for smart-city initiatives throughout Amsterdam and other European cities.

On-the-ground data intelligence

Going beyond a place for the Dutch team Ajax to showdown with Real Madrid on the football field, Johan Cruijff Arena together with Microsoft are paving the way for new methods of implementing data intelligence. This data rich pitch has already led to a 20% increase in grass quality―and it doesn’t stop there. As time goes on and more data is collected the effectiveness of pitch maintenance will improve exponentially. The recorded results showing reduced costs and power consumption can then be transferred across to other Arena and public projects, smashing all their environmental goals out of the park.

Grass is a very emotional thing. My dream is that you open Outlook and the grass is talking to you. It says ‘I’m okay today, but tomorrow, I’ll be even better’. It’s not me telling someone that the pitch is okay, the grass is telling people that it’s ready to host Ajax against Real Madrid.

Henk van Raan, Chief Innovation Officer, Johan Cruijff Arena

Read the full customer story.

Free AI report: Artificial Intelligence in Western Europe - How 277 major European companies benefit from AI

Discover how your Western European peers use AI to digitally transform their organization

Discover more related articles per industry:

Education

Finance & Insurance

Government

  • Citizen-Experience-Image

    A focus on Citizen Experience drives public sector transformation

    In recent times, providing a responsive and efficient service that meets citizens’ expectations has become a priority for public sectors across the EU. But as citizen experience (CX) – such as improving citizen satisfaction and providing efficient digital services – takes center stage, many national, regional and local government organizations are falling behind. Governments must […]

  • Two people inside using Surface Go in office

    How technology is transforming the work of governments

    Governments have the ultimate responsibility to their citizens. People depend on the services they provide like no other institution. Whether in healthcare, education, business, roads, railways, water – it’s essential that government institutions are always at the forefront of social and digital trends. Cloud-powered technologies are playing a critical role in helping government agencies to […]

Healthcare

Manufacturing

  • a group of people standing next to a person

    4 reasons Citrix and Windows Virtual Desktop are better together for manufacturing & retail

    Manufacturers and retailers all over the world experience a huge transformation. In this blog we will address big trends that drive this transformation, like the COVID-19 pandemic, the rise of the global workforce and the demand for continuous (digital) innovation. In addition, we will also explain how organizations can respond to these developments with the […]

  • 5 ways you know you’re ready for connected field service

    5 ways you know you’re ready for connected field service

    More and more often, customer satisfaction is becoming the key to success. Emergency repairs often lead to high costs and great frustration for customers, so, understandably, you want to do everything you can to avoid them. Data and the Internet of Things help make this task a lot easier by enabling you to offer a […]

Retail

Discover more related articles per dossier:

Customer Stories

  • The Best Coffee Is Brewed In The Cloud

    The Best Coffee Is Brewed In The Cloud

    Modern coffee is complicated. Gone are the days when a quick cup of ‘instant’ in the morning would satisfy most of us. Coffee is a living, breathing culture, and with it comes a burgeoning set of consumer expectations. Meeting and exceeding them determines whether coffee businesses sink or swim in an industry where you’re only […]

Digital Transformation

Security & Privacy

Tips

  • Group of two female and one male office workers brainstorming in informal office setting. Both women are using laptops while the man is writing. Large screen shown in background.

    2019 Modern Selling Trends in 5 webinars

    The relationship between buyers and sellers grows more complicated each day. Every potential partnership requires finding the right buyer, fully understanding their business, tracking progress through the buying cycle, and engaging them with the right content—when and how they want it. These shifting dynamics underscore the artistry of modern selling. When the time is right, […]