How to transform banking with Personetics’ revolutionary app

A new generation of customers now expects much more from banking. The customer journey, not the product, needs to be the focus for financial services. And the key to enhancing it is data.  

Personetics is responding to this demand with its white label solution that allows any bank to start to maximize the benefits of its customers’ data. Here we look at three key benefits Personetics brings to customers and banks.  

1. A dynamic customer experience 

Personetics uses data to bring fresh perspectives to its customers. Providing in-depth, practical information to users increases their financial awareness. And easy-to-use services – with greener banking options too – help them meet their financial goals in a way that aligns to their values. 

1. Closer relationships with customers  

The data harvested and analyzed by Personetics gives banks unique insight into their customers’ habits. This allows them to predict customer needs and pre-emptively supply solutions. The net result is a closer relationship between banks and end users.  

Personetics partnered with Santander to create My Money Manager for the bank’s customers. The app has since been used by over two million customers and has increased the company’s NPS score by 23 percent in just three months. 

“My Money Manager is the result of a new kind of partnership between Santander and Personetics… Building long-lasting and meaningful relationships with our strategic partners is key to accelerate Santander’s digital transformation.” – Andy Warren, Head of Customer Journey Design at Santander 

1. Positive impacts on business  

The consumer benefits of Personetics translate into  positive business outcomes for banks. Companies that have deployed Personetics report improvements to their KPIs*, including:  

• 40% increase in digital engagement 
• 37% improvement in customer satisfaction 
• 15% growth in deposits and share of wallet
• 17% growth in CTR 

* Global average figures  

Microsoft’s whitepaper: Transform banking with customer data, written in partnership with Personetics, explains how Santander, My French Bank and over 80 other banks accelerated their digital transformation to create long lasting relationships with 120 million-plus customers.