Read Time, 2 min.

A new generation of customers now expects much more from banking. The customer journey, not the product, needs to be the focus for financial services. And the key to enhancing it is data.  

Personetics is responding to this demand with its white label solution that allows any bank to start to maximize the benefits of its customers’ data. Here we look at three key benefits Personetics brings to customers and banks.  

  1. A dynamic customer experience 

Personetics uses data to bring fresh perspectives to its customers. Providing in-depth, practical information to users increases their financial awareness. And easy-to-use services – with greener banking options too – help them meet their financial goals in a way that aligns to their values. 

  1. Closer relationships with customers  

The data harvested and analyzed by Personetics gives banks unique insight into their customers’ habits. This allows them to predict customer needs and pre-emptively supply solutions. The net result is a closer relationship between banks and end users.  

Personetics partnered with Santander to create My Money Manager for the bank’s customers. The app has since been used by over two million customers and has increased the company’s NPS score by 23 percent in just three months. 

“My Money Manager is the result of a new kind of partnership between Santander and Personetics… Building long-lasting and meaningful relationships with our strategic partners is key to accelerate Santander’s digital transformation.” – Andy Warren, Head of Customer Journey Design at Santander 

  1. Positive impacts on business  

The consumer benefits of Personetics translate into  positive business outcomes for banks. Companies that have deployed Personetics report improvements to their KPIs*, including:  

  • 40% increase in digital engagement 
  • 37% improvement in customer satisfaction 
  • 15% growth in deposits and share of wallet
  • 17% growth in CTR 

* Global average figures  

Microsoft’s whitepaper: Transform banking with customer data, written in partnership with Personetics, explains how Santander, My French Bank and over 80 other banks accelerated their digital transformation to create long lasting relationships with 120 million-plus customers. 

Read the whitepaper today

Download Microsoft’s whitepaper and learn how Personetics’ technology can use your institution’s data to transform the customer experience and deliver tangible business success.

Discover more related articles per industry:

Education

Finance & Insurance

Government

Healthcare

Manufacturing

  • Two field workers fixing airplane turbines

    IoT connected field service has tapped into a new economy of satisfaction

    There’s something to be said for how modern convenience has altered customer expectations globally. As the world rapidly moves towards digitisation, traditional values―such as price and product loyalty―are cast aside in favour of curated service experiences. In the field service industry, this has become an area of concern for continuous customer satisfaction and business growth. […]

  • a group of people standing next to a person

    4 reasons Citrix and Windows Virtual Desktop are better together for manufacturing & retail

    Manufacturers and retailers all over the world experience a huge transformation. In this blog we will address big trends that drive this transformation, like the COVID-19 pandemic, the rise of the global workforce and the demand for continuous (digital) innovation. In addition, we will also explain how organizations can respond to these developments with the […]

Retail

  • A man standing in front of an industrial food refrigerator

    Bell Food Group: Proving the benefits of digitalization through a Power Platform solution

    “We expected a few drawings or designs to see what the product-tasting app would look like – but instead, they came in with a working model. We were all speechless, and really impressed at how fast Power Platform allows you to build something that works.” Valery Thomas, Head of Business Intelligence, Analytics and Digitalization at […]

  • a person standing in a room

    Delivering seamless commerce with a complete omnichannel solution

    With retail moving beyond a transactional model, customers are looking for retail experiences that meet or exceed their growing expectations. Retailers are tasked with better understanding customer needs and preferences in order to create personalized and friction-free shopping experiences. This is only possible by removing the barriers between traditionally isolated channels, like e-commerce and physical […]

Discover more related articles per dossier:

Customer Stories

Digital Transformation

  • a woman sitting at a desk using a computer

    4 reasons Citrix and Windows Virtual Desktop are better together for government agencies

    Government agencies all over the world experience a huge transformation. Obviously, because of the COVID-19 pandemic the trend of remote work has taken off in ways nobody could have imagined a year ago. Since offices closed and civil servants needed to stay in their homes, remote work collaboration was the only option to continue serving […]

Security & Privacy

Tips

  • Group of two female and one male office workers brainstorming in informal office setting. Both women are using laptops while the man is writing. Large screen shown in background.

    2019 Modern Selling Trends in 5 webinars

    The relationship between buyers and sellers grows more complicated each day. Every potential partnership requires finding the right buyer, fully understanding their business, tracking progress through the buying cycle, and engaging them with the right content—when and how they want it. These shifting dynamics underscore the artistry of modern selling. When the time is right, […]