Read Time, 2 min.

A new generation of customers now expects much more from banking. The customer journey, not the product, needs to be the focus for financial services. And the key to enhancing it is data.  

Personetics is responding to this demand with its white label solution that allows any bank to start to maximize the benefits of its customers’ data. Here we look at three key benefits Personetics brings to customers and banks.  

  1. A dynamic customer experience 

Personetics uses data to bring fresh perspectives to its customers. Providing in-depth, practical information to users increases their financial awareness. And easy-to-use services – with greener banking options too – help them meet their financial goals in a way that aligns to their values. 

  1. Closer relationships with customers  

The data harvested and analyzed by Personetics gives banks unique insight into their customers’ habits. This allows them to predict customer needs and pre-emptively supply solutions. The net result is a closer relationship between banks and end users.  

Personetics partnered with Santander to create My Money Manager for the bank’s customers. The app has since been used by over two million customers and has increased the company’s NPS score by 23 percent in just three months. 

“My Money Manager is the result of a new kind of partnership between Santander and Personetics… Building long-lasting and meaningful relationships with our strategic partners is key to accelerate Santander’s digital transformation.” – Andy Warren, Head of Customer Journey Design at Santander 

  1. Positive impacts on business  

The consumer benefits of Personetics translate into  positive business outcomes for banks. Companies that have deployed Personetics report improvements to their KPIs*, including:  

  • 40% increase in digital engagement 
  • 37% improvement in customer satisfaction 
  • 15% growth in deposits and share of wallet
  • 17% growth in CTR 

* Global average figures  

Microsoft’s whitepaper: Transform banking with customer data, written in partnership with Personetics, explains how Santander, My French Bank and over 80 other banks accelerated their digital transformation to create long lasting relationships with 120 million-plus customers. 

Read the whitepaper today

Download Microsoft’s whitepaper and learn how Personetics’ technology can use your institution’s data to transform the customer experience and deliver tangible business success.

Discover more related articles per industry:

Education

Finance & Insurance

  • a large building

    Luxembourg Stock Exchange: building a transparent, agile and innovative cloud infrastructure

    “We are proud to be the first financial institution in Luxembourg to migrate its entire financial core system to the cloud.” Laurent Pulinckx, CIO at Luxembourg Stock Exchange and his team have helped their company reach a significant milestone this year. By becoming the first financial institution in Luxembourg to be approved by the regulator […]

  • External shot of Fire Group offices building

    The Fire Group: how data-driven processes are reshaping sustainable credit management

    “We want to change the way credit management is perceived, because we play an important social role in this sector. Data and technology allow us to show the critical role that we play in a more direct way.” Sonia Di Nuzzo, Corporate Communication Leader at Fire is outlining the ambitious goal the company is setting for the industry it operates in with data. As Italy’s largest independent credit management solutions provider, Fire plays a pivotal role […]

Government

  • a woman sitting at a desk using a computer

    4 reasons Citrix and Windows Virtual Desktop are better together for government agencies

    Government agencies all over the world experience a huge transformation. Obviously, because of the COVID-19 pandemic the trend of remote work has taken off in ways nobody could have imagined a year ago. Since offices closed and civil servants needed to stay in their homes, remote work collaboration was the only option to continue serving […]

  • a display in a building

    How public health and social services can deliver better care with secure digital solutions

    The mission of Public Health and Social Services organisations is to provide the right services to the right citizens at the right time. But how can that be achieved against a backdrop of increasing regulation, growing demand for services and shrinking budgets? That’s the challenge that the IDC white paper ‘Transforming Public Health and Social […]

Healthcare

Manufacturing

  • Guy standing next to plane looking at Smartwatch to check reporting.

    Air France and KLM subsidiary EPCOR predicts future failures with data and AI

    EPCOR provides maintenance, repair and overhaul services, including state-of-the-art test facilities for aircraft pneumatic components and Auxiliary Power Units (APU). The APU is responsible for starting the main engines and provide power to essential aircraft functions. By harnessing cloud-based APU data using innovative analysis and machine learning, EPCOR is helping airlines meet their cost, safety […]

  • A Maersk container

    Maersk and Onomondo: a partnership that’s making all the right IoT connections

    “I suppose you could say we were dating at first,” says Michael Karlsen, CEO and co-founder of Onomondo, as he recalls his company’s first meeting with Danish shipping behemoth A.P. Moller – Maersk in February 2019. He admits that the two companies were an unlikely corporate couple: the small, Copenhagen-based start-up IoT operator Onomondo with less than 20 employees, and the massive, 79,900-strong Maersk with its global fleet of over 700 vessels and 3.5 million containers.   The match was made by the Danish Energy Authority. “They knew we were very interested […]

Retail

  • Woman clothes shopping

    Italy’s National Chamber of Fashion turns the Milan Fashion Week into a digital event

    Fashion brands all over the world have spent the past year reimagining the industry with a more digital mindset. The disrupting effect of COVID-19 has forced them to keep their stores shut for long months, cancel their fashion shows and make their day-to-day operations much more complex than they used to be. Yet as the […]

  • female shopkeeper looking at her work tablet

    Create flexible retail supply chains that are built to last

    In a powerful storm, a tree that does not bend is likely to break. In 2020, the pandemic put storm-like forces on global supply chains – and many of them simply broke. There were shortages of many household items and commercial supplies, with many retailers forced to ration sales of some products.  This showed how […]

Discover more related articles per dossier:

Customer Stories

  • A man sitting down and smiling at the camera

    dacadoo: opening the digital door to a healthier future and a better world

    “530 years ago, Leonardo Da Vinci attempted to define the quality of human life. Fast forward half a millennium and we are doing the same thing – just with different technology.” Much like Da Vinci, Peter Ohnemus has grand ambitions for the role he can play in shaping human history. The CEO of global health […]

Digital Transformation

  • Uncovered: 4 Essential Field Service Trends For 2018

    Uncovered: 4 Essential Field Service Trends For 2018

    In a changing world of innovative new technology, connected devices, and shifting employee and customer needs, what trends are shaping the future for the Field Service industry and how can you embrace them? Trend #1: Putting the right tools into the right hands “It’s about empowering the field service engineer with more than just the […]

Security & Privacy

Tips

  • Group of two female and one male office workers brainstorming in informal office setting. Both women are using laptops while the man is writing. Large screen shown in background.

    2019 Modern Selling Trends in 5 webinars

    The relationship between buyers and sellers grows more complicated each day. Every potential partnership requires finding the right buyer, fully understanding their business, tracking progress through the buying cycle, and engaging them with the right content—when and how they want it. These shifting dynamics underscore the artistry of modern selling. When the time is right, […]