A woman wearing HoloLens
Read Time, 2 min.

In retail, the gift of the sales rep has always been to conjure up a vision for the potential buyer. Transport them to another world, surround them with artefacts – imagined or otherwise – that complete a picture in which the customer can envisage themselves.

Because when we buy, we buy into something. The object being purchased is just an element of that thing.

So what if it was possible to make that imagined reality even more real?

That is exactly what Italian furniture company Natuzzi have done. And it has led to a huge hike in the company’s sales closing rates.

Changing the rules of the game

“We wanted to change the rules of the game for the interaction between the Natuzzi brand and the consumers walking into our stores,” says Pasquale Junior Natuzzi, Creative Director at the Italian furniture company.

That meant using Microsoft HoloLens 2 to create an augmented reality experience that allows their customers to fall in love with what they’re buying – before they buy it.

It has changed the way the company sells. Now, when a customer enters one of the company’s augmented stores, HoloLens 2 is the first point of call for Natuzzi’s sales reps.

“It helps them warm up the hearts of the customers,” says Pasquale Junior. “So there is always this human touch behind everything.”

The numbers behind the story

Combining cutting edge technology with a human touch has proved a winning formula for the company, which has seen a 35% increase in sales closing rates since introducing HoloLens 2 at their augmented stores.

Meanwhile, those stores have allowed the company to reduce floor space by 50%, meaning Natuzzi can cut back on overheads at the same time as increasing sales.

But the opportunities created by the new technologies go beyond just space and cost savings – it is about changing the way consumers perceive the company.

“The real success of a brand today is in creating a community of brand lovers,” says Pasquale Junior, whose vision to digitally transform the company has been a key aspect of developing the company’s image externally.

The augmented reality stores are supported with other Microsoft technologies, such as Microsoft Dynamics 365 and Microsoft Azure, which the company has introduced with the support of Microsoft partner Hevolus Innovation.

“Everything is so innovative, digital and futuristic,” he says proudly. “You can feel we are really changing the rules of the game.”

Watch the video

Step inside the full story of Natuzzi’s digital transformation and discover the impact HoloLens 2 is having on the company’s customers and employees. Watch the full customer video.

Free eBook: Five digital ways to give customers what they want

Win customers with personalization

Discover more related articles per industry:

Education

Finance & Insurance

Government

  • A skyscraper in a city

    The ‘Gov Pod’ series: Microsoft in Government

    Learn how cloud computing, emerging technologies and blockchain can enhance the lives of employees and citizens.

  • a woman sitting on a sidewalk

    How to digitally transform citizen services

    “Having a website, call centre and information desk isn’t enough. Citizen services need to be streamlined to empower citizens and government employees alike.” The eBook ‘The digital transformation of citizen services’ is honest in its appraisal of the urgent challenge facing governments worldwide, whose citizens expect their digital experiences to match the quality of those […]

Healthcare

  • a man and a woman looking at a laptop

    4 reasons Citrix and Windows Virtual Desktop are better together for healthcare

    Healthcare institutions all over the world experience a huge transformation. In this blog we will address big trends that drive this transformation, like the COVID-19 pandemic, enhanced collaboration between medical specialists and the rise of cyberattacks. In addition, we will also explain how organizations can respond to these developments with the joint solutions from Microsoft […]

  • A man sitting down and smiling at the camera

    dacadoo: opening the digital door to a healthier future and a better world

    “530 years ago, Leonardo Da Vinci attempted to define the quality of human life. Fast forward half a millennium and we are doing the same thing – just with different technology.” Much like Da Vinci, Peter Ohnemus has grand ambitions for the role he can play in shaping human history. The CEO of global health […]

Manufacturing

  • Man with a tattoo pointing at a tablet in a factory

    2020 has shown manufacturers the true value of digital transformation

    At the start of 2020, there were all manner of manufacturing topics to be discussed. And then suddenly, there was only one. It would be difficult to overstate the impact of Covid-19’s disruption on manufacturers. Almost across the board, this industry has seen supply chains breaking, cash ceasing to flow and production lines grinding to […]

  • Komatsu yellow machinery

    Database migration that helps you be ‘better than the best’

    The Japanese term dantotsu is difficult to translate, but roughly means ‘better than the best’. Since its founding nearly 100 years ago, Japanese construction and mining equipment multinational, Komatsu, has striven to provide its customers with a service that achieves just that. As part of this mission, Komatsu launched its Dantotsu Strategy in 2003, which […]

Retail

Discover more related articles per dossier:

Customer Stories

  • A sunbed and an umbrella overlooking the ocean

    Taking a trip to the cloud brings enhanced efficiency for Apollo

    You might not think about the work that goes on behind the scenes when you book a holiday but, for Apollo, one of the Nordic region’s leading tour operators, it’s a big deal. Where once employees had to painstakingly input data into company systems manually, Apollo’s decision to move their existing CRM system to Dynamics […]

Digital Transformation

  • Duty free shop

    Dufry: cultivating a culture of data through cloud technology

    One of the largest travel retailers in the world, Dufry is committed to digitizing its operations and becoming a fully data-driven company. In support of this target, Dufry is using Azure as a scalable, dynamic platform helping it reach a single source of truth. “We absolutely love data, but we don’t believe in using it […]

Security & Privacy

Tips

  • Male store associate helping female customer in tech shop

    Creating great experiences for employees and the customers they serve

    Retail is experiencing ongoing labor shortages in the aftermath of the pandemic. Many people have retired early, found new jobs, or have simply decided to leave the labor market. As competition for skilled and experienced staff has become fiercer, attracting talent and retaining staff is crucial for survival and success.  While increasing wages and benefits […]