Reimagine how you bring together people, data and processes to create value for your customers and maintain a competitive advantage in a digital-first world.
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Amplifying Ambition to Spark Inspiration – Microsoft Power Women Awards 2024
The Microsoft Power Women Awards are part of Microsoft’s ongoing commitment to inspire a new generation and invest in female tech talent. Women make up almost half (49%) of total employment across non-STEM occupations, but just 29% of all tech-related roles.1 For high-level leadership positions such as VP and C-suite, representation drops to 17.8% and […]
Joana Pires
Director Partner Go to Market Strategy - EMEA
AI momentum in Europe: How organizations are creating value with AI transformation
With 67% of businesses in Europe using AI today according to the IDC, there is real momentum in investing in this technology. The infusion of data in all business operations, the availability of pretrained models, investments in AI infrastructure and new expertise on AI implementation are fuelling this growth and creating an abundance of AI […]
Joacim Damgard
President, Microsoft Western Europe
Walking before you run: is your workplace ready for GenAI?
In all the excitement around the potential of generative AI, it’s easy to focus on one misleading question. Business leaders don’t really need to ask themselves whether their organization should use generative AI. With findings from the IDC showing that organizations are realizing an average return of $3.5 for every $1 they’ve invested in generative […]
Joacim Damgard
President, Microsoft Western Europe
How Generative AI will give cybersecurity teams the ultimate advantage
As all organizations digitize and become data-led, the promise of increased growth and prosperity is significant. According to PWC, the net gains from AI will total $2.5 trillion in Europe by 2030. At the same time, it’s important to recognize that the cyber-threat landscape is expanding at a rapid pace. For example, in Microsoft’s 2023 […]
Joacim Damgard
President, Microsoft Western Europe
Creating AI brilliance with roadmap clarity and culture
2023 was a year where AI seemed to be everywhere. From government organizations to large corporations, start-ups and more, hundreds of businesses across Europe have heard plenty of stories and buzz about AI’s potential and what it can do to transform businesses and accelerate innovation. At Microsoft, we’re already seeing this buzz turn into something […]
Joacim Damgard
President, Microsoft Western Europe
The Leader’s Guide to Creating Business Impact with AI
One year ago, ChatGPT launched and became the fastest growing consumer app in history, with 100 million monthly active users exploring the power of artificial intelligence (AI). This enthusiasm pushed AI into the mainstream of conversation in Europe, and also generated optimism in how we can apply AI to help us solve some of our […]
Joacim Damgard
President, Microsoft Western Europe
Recognizing the women driving innovation across Western Europe
Earlier this year, we launched the Microsoft Power Women in Tech Awards, to recognize and support remarkable women in the Microsoft Partner Network in Western Europe. We were looking for individuals who are reaching new heights in the industry and who are proven champions of promoting diversity and inclusion. And we wanted to help raise […]
Joana Pires
Director Partner Go to Market Strategy - EMEA
From data to value: creating meaningful customer engagements
It is hard to predict future trends, opportunities, or challenges. Keeping up with the increasing pace of change is both difficult and crucial for sustainable business. Whatever happens in the future, technology will be a key enabler of resilience and successful transformation. This is particularly true in the retail sector, where being one step ahead […]
Martina Klenkhart
Go-to-Market Lead for Retail and Consumer Goods Industries, Microsoft Western Europe
Blending the physical and digital retail experience? Add a splash of data!
There is a simple truth at the heart of the retail sector – if you don’t look after your customers, someone else will. The fight for customers has intensified in recent years and shows no sign of cooling down. The retail success stories of the future are expected to be a smart and seamless blend […]
Martina Klenkhart
Go-to-Market Lead for Retail and Consumer Goods Industries, Microsoft Western Europe
Microsoft Cloud for Retail: Connect your customers, people, and data
Retailers have experienced times of tremendous uncertainty. It’s time to lean into change and thrive by becoming a resilient retailer that drives sustainable profitability and growth. We work closely with our partner ecosystem to offer proven solutions that help retailers in 4 key areas to become resilient and experience sustainable success: Maximize the value of […]
Martina Klenkhart
Go-to-Market Lead for Retail and Consumer Goods Industries, Microsoft Western Europe
Creating great experiences for employees and the customers they serve
Retail is experiencing ongoing labor shortages in the aftermath of the pandemic. Many people have retired early, found new jobs, or have simply decided to leave the labor market. As competition for skilled and experienced staff has become fiercer, attracting talent and retaining staff is crucial for survival and success. While increasing wages and benefits […]
Martina Klenkhart
Go-to-Market Lead for Retail and Consumer Goods Industries, Microsoft Western Europe
Create flexible retail supply chains that are built to last
In a powerful storm, a tree that does not bend is likely to break. In 2020, the pandemic put storm-like forces on global supply chains – and many of them simply broke. There were shortages of many household items and commercial supplies, with many retailers forced to ration sales of some products. This showed how […]
Martina Klenkhart
Go-to-Market Lead for Retail and Consumer Goods Industries, Microsoft Western Europe
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