Digital culture – your competitive edge
Digital transformation isn’t an IT exercise, it’s a people journey.
Perspectives on the new culture of work
Johanna Winqvist
Microsoft, Modern Workplace
We’re living through a period of extraordinary cultural and technological change.
As new generations enter the job market, the culture of work is shifting to accommodate new ideas and new ways of working. Meanwhile, technology is redefining the very notion of a workplace – the 9-5 feels increasingly outdated, as collaboration technologies free us to work from anywhere, and communicate at any time, in incredible new ways.
For leaders, it’s a time of unparalleled challenge; how businesses meet the demands of this new culture of work could be the difference between success and failure. That’s why Microsoft has brought together three business leaders operating at the intersection of work, culture and technology for a video discussion on the shifting landscape, examine how technology is transforming work and ask what great leadership looks like today.
- Frances Illingworth, global recruitment director for the world’s biggest marketing and communications company WPP, is the organisation’s global talent expert, advising the C-Suite on talent strategy and championing diversity and female leadership across the organisation.
- Dr Cara Antoine, Microsoft Netherlands’ chief marketing and operations manager, works to digitally transform businesses through innovation with the cloud, empowering people and organisations to achieve more.
- Remco de Kramer, product manager at VodafoneZiggo, who runs a virtual team and whose recent experience of a merger gave him first-hand experience of what happens when two work cultures come together – and where technology can play a role in instilling a new culture that brings a team together.
As Frances says, what is happening in the workplace right now is a “perfect storm” of new technologies and new expectations:
“A generation of people who want to work differently, who have watched their parents work extremely rigidly and want something from the workplace that isn’t as prescribed. They are asking us in a sense to respond to that by enabling them to work differently. I think the new generations want a bigger life.”
Free webinar: The new culture of work
Articles you may be interested in:
Virtual Care webinar
A discussion of the Virtual Care solutions made possible by Microsoft Teams – brought to life by a case study in Italy.
Sarah Devitt
Microsoft, Digital Transformation and Public Sector
Why a Modern Desktop should matter to your organization
Success is about people. Business leaders recognize that people are central to how their companies operate and empowering people is imperative to innovate and grow in any competitive landscape. Implementing a Modern Workplace should not be considered a “nice to have” – but a top priority. And people love their PCs! Mobile phones are great […]
Johanna Winqvist
Microsoft, Modern Workplace
