a group of people sitting at a table in front of a building
Read Time, 2 min.

We’re living through a period of extraordinary cultural and technological change.

As new generations enter the job market, the culture of work is shifting to accommodate new ideas and new ways of working. Meanwhile, technology is redefining the very notion of a workplace – the 9-5 feels increasingly outdated, as collaboration technologies free us to work from anywhere, and communicate at any time, in incredible new ways.

For leaders, it’s a time of unparalleled challenge; how businesses meet the demands of this new culture of work could be the difference between success and failure. That’s why Microsoft has brought together three business leaders operating at the intersection of work, culture and technology for a video discussion on the shifting landscape, examine how technology is transforming work and ask what great leadership looks like today.

  • Frances Illingworth, global recruitment director for the world’s biggest marketing and communications company WPP, is the organisation’s global talent expert, advising the C-Suite on talent strategy and championing diversity and female leadership across the organisation.
  • Dr Cara Antoine, Microsoft Netherlands’ chief marketing and operations manager, works to digitally transform businesses through innovation with the cloud, empowering people and organisations to achieve more.
  • Remco de Kramer, product manager at VodafoneZiggo, who runs a virtual team and whose recent experience of a merger gave him first-hand experience of what happens when two work cultures come together – and where technology can play a role in instilling a new culture that brings a team together.

As Frances says, what is happening in the workplace right now is a “perfect storm” of new technologies and new expectations:

“A generation of people who want to work differently, who have watched their parents work extremely rigidly and want something from the workplace that isn’t as prescribed. They are asking us in a sense to respond to that by enabling them to work differently. I think the new generations want a bigger life.”

Free webinar: The new culture of work

Register to watch the video now and discover how great leaders are creating teams that thrive in the new culture of work

Discover more related articles per industry:

Education

Government

  • Ineco

    Ineco improves employee productivity with modern tools and AI

    Struggling with software doesn’t help people get more done. Likewise, if sharing files and collaborating on documents is difficult, productivity takes a hit. Ineco, a Spanish public sector company, understands this, which is why it set out to change the way employees interact with technology and one another. By deploying Microsoft 365 to its over […]

  • a large old building with many windows

    Raad van State: Creating a virtual courtroom through a remote-working solution

    “This situation has proven that with the right means, support and trust, you can remove half of the desks in your building – and in that sense, I don’t think we’ll ever see 700 people at the same time in the office again.” Ron Lamers, Project Manager at Raad van State, is talking about the […]

Healthcare

  • Nurse and patient

    MOB: increasing healthcare workers’ time with their patients using cloud technology

    “Time is the most valuable currency in healthcare. That’s what this technology gives us: more time with our patients.” Fettah Erdal, Senior Administrator at Dutch healthcare provider MOB is talking about the impact that cloud-based technology is having on his organization’s ability to deliver more patient-centred healthcare. “All of our care workers are in the […]

  • NorthWest Clinics building

    Northwest Clinics: A new era in virtual healthcare

    “I am generally quite modest – I don’t like to brag about my achievements too much. But in this case, I want to make an exception. I want to tell the world what we have done.” For Ed de Myttenaere, CIO at Northwest Clinics hospital (Noordwest Ziekenhuisgroep) in the Netherlands, breaking with tradition is becoming increasingly normal. In responding to the COVID-19 outbreak, his team have implemented a virtual consultation solution that has the potential to redefine […]

Manufacturing

  • a woman smiling for the camera

    Etex Group: Future-proofing employees to work anywhere across the world

    When COVID-19 spread across Europe in early 2020, businesses entered a new digitally-dependent age. Social distancing measures had asked offices of all shapes and sizes to close their doors, sparking organizations to quickly find other virtual ways for colleagues to meet and collaborate remotely. But for Belgium building material specialist Etex, this was a step they were ready for – having already implemented a cloud-based infrastructure and collaboration tools […]

  • a person sitting at a desk with a laptop on a table

    My people leadership compass in times of gloom

    Microsoft’s Max Tchapeyou offers a very personal viewpoint, citing the six ways he’s found to work more effectively – and positively – with his team.

Retail

  • HeadBrands is ready for the future with Microsoft 365 Business

    HeadBrands is ready for the future with Microsoft 365 Business

    Since its creation in 2010, HeadBrands has continued to grow, rapidly becoming the leading retailer of hairdressing products in Scandinavia. HeadBrands needed a modern IT solution to increase its business productivity and improve collaboration, both within the company and externally. Its response to this challenge was to replace most of its previous services with Microsoft […]

  • GDPR and Retail: Four GDPR requirements and how Microsoft can help

    GDPR and Retail: Four GDPR requirements and how Microsoft can help

    Learn how we can help you meet GDPR requirements with solutions available today: Assessing your current risk profile “How do I understand where I am already compliant and where I need to focus next?” This is one of the most common questions from retailers in regard to the GDPR. It’s also one of the hardest to […]

Discover more related articles per dossier:

Customer Stories

  • a group of people standing on top of a snow covered mountain

    Customer satisfaction scales new heights, here’s why

    If you’ve conquered the slopes, you’ll know what a soaring, challenging, unforgettable experience skiing holidays can be. But back at base, none of this is possible without teams of people collaborating around the clock to provide all the required services—from initial holiday booking, ski-hire logistics and cable-car maintenance, to restaurant operations and ski–lesson planning. This is where Swiss-based Weisse Arena Gruppe LAAX, […]

Digital Transformation

Security & Privacy

  • a person sitting at a table using a laptop

    Our commitment to privacy and security in Microsoft Teams

    Now more than ever, video conferencing has become a huge part of our daily life and work. My team and I at Microsoft have adjusted to the new reality of seeing each other’s homes, complete with dogs, cats and other family members. Everyone around the world is now working, learning, and connecting with colleagues, friends […]

Tips