a person standing in front of a mirror posing for the camera

Microsoft solutions that are transforming 3 companies

Johanna Winqvist

Johanna Winqvist

Microsoft, Modern Workplace

Read Time, 4 min.

Can you imagine your workplace without the internet? Think of the difference in culture, the pace of change, the connectedness of colleagues and clients. Technology has always had a significant impact on the culture of work. But in today’s workplace, this has proliferated as the speed of technological evolution has continued to accelerate at a rate that few could have predicted.

We are now in an era where new technologies are so abundant – and their application so varied – that we have more choice than ever about how we want to engage with them. This is giving us increasing control over how we use technology to define the culture of our workplace.

Here we look at the way that three very different companies are using Microsoft technologies to help reinforce and guide their organisational culture.

Crazy about chocolate, serious about people

Dutch company, Tony’s Chocolonely, has always been about more than the chocolate they make. Grown out of a journalist’s dream to make the chocolate trade slavery-free, the company has had ethics and principles at its core ever since it was founded in 2005.

And those principles aren’t limited to the way that their chocolate is produced – it’s also about how their team is organised and interacts. “We say that our team comes first”, says Rick van Doorn, IT Manager at Tony’s. “Without the team, there is no company. And keeping that team collaborating optimally is vitally important to everything we do”.

Teams: A solution that fits the culture

As the company has thrived and its team has grown from six to over 100, the challenge has been keeping the company’s cultural values consistent through a period of significant organisational transformation. According to Angela Ursem, Marketing Communications Manager, an important part of this has been choosing the right technologies to keep the company “open, honest and communicating”. This has included upgrading to Windows 10, moving company data to SharePoint, and managing devices with Microsoft Intune.

But perhaps the most significant innovation has been the company’s use of Microsoft Teams. As with every other aspect of work life for Tony’s employees, that strategy is carefully aligned with company values and organisational culture. “We use the chat feature in Teams to build the personal relationships we want to encourage”, says Ursem. “Email is more formal, more time-consuming. Chat lends itself to the shared humour and quick check-ins that naturally fit our culture and make us more efficient”.

But how new technologies are implemented doesn’t just depend on organisational culture – it’s about the size of a company too. For global automobile behemoth, BMW Group, the challenges were markedly different.

BMW Group: Creating new ways to collaborate

In the automobile industry, disruption is a fact of life. BMW Group executives know that maintaining excellence in today’s connected world means using technology to move from a process-oriented way of working to a more agile, collaborative ethos. This has required a complete shift in organisational culture and the company’s approach to teamwork.

But for a company with 134,682 employees, 150,000 devices and 70,000 phones in 500 locations, making that shift was no small task. It meant choosing the right software and apps to keep everyone productive, while also underscoring its values of security and teamwork. Migrating to Windows 10 was the answer.

“What I value is that Windows 10 is the foundation for our modern workplace transformation”, says Markus Boenisch, General Manager of Global Workspace at BMW Group. “It will honour our commitment to a new way of working – new ways of collaborating, all while staying more secure”.

And it’s not only software and app solutions that are helping companies drive workplace transformation and define a new organisational culture – it’s the devices they are using too.

Vinnova: Attracting new talent with Surface

Public administrator, Vinnova, aspires to be Sweden’s most inviting employer. To achieve this, the office atmosphere has to be “open, creative, smart, and cool”, explains Ulf Trulsson, Chief Information Officer. Having the right devices for the team to use has been the key to realising this vision.

“By our very nature, we are highly collaborative”, he says. But the original mix of technologies the company had been using since 2001 did not support that culture or vision.

“By adopting Surface devices that so closely suit the way we work, we now have the kind of tools an organisation all about innovation truly needs,” he says. The introduction of Microsoft 365 and the Surface device has not only improved the working lives of Vinnova employees, it is attracting new talent too. “Everyone has everything they need on their desk on the day they start. That’s very important for being an attractive employer”.

Technology to support your culture

The new culture of work is about embracing collaboration and fluid teamwork – and selecting the right technology to support the company culture and ethos that underpins this.

Solutions like Microsoft Teams, Windows 10 and Surface can be used to work with the culture that you define. Whether you’re a small business or an enterprise, a non-profit or a Fortune 500 company, the technologies of the modern workplace have a solution for everyone.

Free AI report: Artificial Intelligence in Western Europe - How 277 major European companies benefit from AI

Discover how your Western European peers use AI to digitally transform their organization

Discover more related articles per industry:

Education

Government

Healthcare

  • logo

    Why trust is the essential ingredient in healthcare digital transformation.

    My phone had scarcely stopped ringing for weeks. Now it was ringing again. “Veronica,” said the voice at the other end, “we have an idea!” Immediately, I recognized who it was. I’ve known Carlo Tacchetti for almost as long as I’ve been at Microsoft. He’s a professor at the Vita-Salute San Raffaele University and the […]

  • NorthWest Clinics building

    Northwest Clinics: A new era in virtual healthcare

    “I am generally quite modest – I don’t like to brag about my achievements too much. But in this case, I want to make an exception. I want to tell the world what we have done.” For Ed de Myttenaere, CIO at Northwest Clinics hospital (Noordwest Ziekenhuisgroep) in the Netherlands, breaking with tradition is becoming increasingly normal. In responding to the COVID-19 outbreak, his team have implemented a virtual consultation solution that has the potential to redefine […]

Manufacturing

  • a woman smiling for the camera

    Etex Group: Future-proofing employees to work anywhere across the world

    When COVID-19 spread across Europe in early 2020, businesses entered a new digitally-dependent age. Social distancing measures had asked offices of all shapes and sizes to close their doors, sparking organizations to quickly find other virtual ways for colleagues to meet and collaborate remotely. But for Belgium building material specialist Etex, this was a step they were ready for – having already implemented a cloud-based infrastructure and collaboration tools […]

  • a person sitting at a desk with a laptop on a table

    My people leadership compass in times of gloom

    Microsoft’s Max Tchapeyou offers a very personal viewpoint, citing the six ways he’s found to work more effectively – and positively – with his team.

Retail

  • Picture from the back of a person attending a Teams meeting with 2 colleagues, discussing about a furniture fabric.

    Zuiver: Supporting both business and culture through technology

    “Since moving to the cloud, there are no limitations anymore. And I’m certain without this technology, we would not have seen the growth we have today.” Jaap Landsaat, CFO and Head of IT at Dutch furniture designer Zuiver, is talking about the profound impact technology has had on the business he co-founded more than 20 years ago. “Back then, we had 100 orders a week […]

  • HeadBrands is ready for the future with Microsoft 365 Business

    HeadBrands is ready for the future with Microsoft 365 Business

    Since its creation in 2010, HeadBrands has continued to grow, rapidly becoming the leading retailer of hairdressing products in Scandinavia. HeadBrands needed a modern IT solution to increase its business productivity and improve collaboration, both within the company and externally. Its response to this challenge was to replace most of its previous services with Microsoft […]

Discover more related articles per dossier:

Customer Stories

  • Nurse and patient

    MOB: increasing healthcare workers’ time with their patients using cloud technology

    “Time is the most valuable currency in healthcare. That’s what this technology gives us: more time with our patients.” Fettah Erdal, Senior Administrator at Dutch healthcare provider MOB is talking about the impact that cloud-based technology is having on his organization’s ability to deliver more patient-centred healthcare. “All of our care workers are in the […]

Digital Transformation

Security & Privacy

Tips

  • Lady on a Teams call at her computer

    5 reasons why you should start using Microsoft Teams today

    Collaboration and teamwork are the defining characteristic of modern organisations. Since its launch, Microsoft Teams has become the fastest growing app in Microsoft’s history with more than 330,000 companies worldwide using it. If you’re working in one of those companies, then you’re probably finding new ways to use the app on a daily basis. But […]