Two women in a furniture shop looking at color tones on a tablet
Read Time, 5 min.

I’ve been to many NRFs and it’s always exciting. But the energy at this year’s event was positively electric 

After a 3-year hiatus, retailers from across the globe flocked to New York for NRF 2023 in search of ideas and inspiration for how to tackle some of the biggest questions facing retail and CPG right now. Post-COVID recovery, inflation and global recession were the big contextual pieces on everyone lips at Javits Convention Center in Midtown Manhattan. 

But the feeling washing over the crowd was one of optimism and hunger for the future. Because it feels like we’re at the beginning of a new era for retail, where building resilience means more than just surviving – it means thriving 

Back to the brilliant basics of retail

From sustainability and the Metaverse to supply chain disruption and the rise of AI – to say that lots has happened in the three years since the last NRF would be an understatement; these have been seismic developments that have rocked the industry to its core.  

It’s led to an explosion of opportunities across retail and the creation of many new innovations, touchpoints and ways to market products and services for brands. Among those were exciting technological developments in-store, such as computer vision, multimedia fridges, and an array of sensors. Sophisticated warehouse automation is becoming a reality and reducing waste has moved center-stage in the push for greater sustainability. We’re also seeing the impact of data and predictive analytics across a range of retail activities. And AI is everywhere!  

Somewhat paradoxically, however, the three themes that really stood out for me at this year’s event were a throwback to what I call the ‘brilliant basics’ of retail: customer experience, empowering the store associates, and supply chain. 

The 3 key themes from NRF 2023 

Here is a broad summary of how these three key themes were presented and discussed over the 3-day event: 

  1. Customer experience. There is a unification taking place in retail: between trade and tech. Where once these elements seemed to work at odds with each other, we’re now seeing the human element of tech being integrated into trade. As customers return to brick-and-mortar stores, integrated, digitalized shopping experiences have emerged as the norm in those spaces. Digital technology has matured to the extent that it can now be used to enable established retailers to complement their years of experience with the insights that their customers expect in-store. The skillful combination of human experience with the use of data and AI can now produce real time insights for optimizing assortment, pricing and personalized promotions for retail items.  
  2. The evolving role of store associates. This was a huge talking point at NRF 2023. There is a growing consensus on the need to make the experience of store associates more meaningful, to combat a reluctance to return to these crucial roles after the pandemic. By removing barriers to the use of technology in-store, retailers hope to make the day-to-day lives of store associates – who account for almost 80% of the retail workforce – not only more fulfilling, but also more appealing to a broader spectrum of society. Evolving in-store technologies such as smart shopping carts, smart electronic shelf labels and a single pane of glass to necessary information and tools can enable store associates to reduce friction in the shopping journey and create added business value in the form of increased customer satisfaction, conversion rates, and basket sizes.  
  3. Sustainable, resilient supply chains. With the turbulence already caused by inflation and economic uncertainty, retailers cannot afford to have product excesses or shortages that lead to increased costs and lost revenue and thus hits to the bottom line. But with disrupted and increasingly unpredictable supply chains on one hand and fragmented data on the other, the ability to plan and react in an agile way is significantly hindered. So many of the retailers I met were asking how technology could help them solve their supply chain challenges. “How do I integrate the different data sources I have? How do I integrate demand signals to react quickly? How do I provide decision-makers in the business with the right data and insights at the right time?” Thankfully, at the Microsoft booth, we were able to answer many of these important questions.

Sharing our customers’ experiences at NRF 2023

It was refreshing to see so much activity and excitement at the Microsoft booth at NRF 2023 – all 13 of our meeting rooms were full for the entire three days. And it was great to have so many of the customers we serve at our booth, sharing their experiences, because it gave other retailers the opportunity to see the tangible impact of our approach in action. 

At Microsoft, we are investing in evolving our industry-specific solutions portfolio dedicated to meeting the needs of retailers and CPG companies. In the case of AI, we are going all-in and have recently integrated OpenAI into our Bing search engine, Edge browser and our solutions portfolio.

We have an incredible partner ecosystem with deep expertise in Retail and Consumer Goods, and the ability to solve specific business problems and use cases for our customers. Start-ups are an essential part of that ecosystem driving innovation, especially in the fields of automation and AI.  

The Microsoft Cloud for Retail speaks to our ambition to unify trade and tech. We are ready for the future. And we are ready to help our customers thrive.

Drive resilience with Microsoft Cloud for Retail

Join our webinar to hear how our clients personalize shopping experiences, create a sustainable supply chain, and empower every employee to provide exceptional service.

Empowering retail for a digital future

Download our latest eBook with more examples on how retailers and CPG companies across the world are building resilience and benefiting from the Microsoft Cloud for Retail.

Discover more related articles per industry:

Education

Finance & Insurance

Government

Healthcare

  • Scientist looking at a screen with data

    European Health Data Space aims to unleash the full potential of health data

    Background A key challenge in healthcare today is that both patients and clinicians have difficulty accessing the health data they need. This has multiple implications. For patients, it prevents them playing a more proactive role in their own care.  For clinicians, it affects their productivity and the quality of the care they can provide. In […]

  • One nurse is holding a Surface Go 3 and Surface Pen while sharing the screen with another nurse.

    Caring for nurses: How technology can support the frontline of healthcare

    Nurses make up around 70% of the healthcare workforce, providing the vast majority of direct care to patients in the health service. But despite playing such a major role, the job of nursing is becoming more and more challenging and the churn rate is increasing. Demographics show that the population is aging across Europe, with […]

Manufacturing

  • Two Engineers preparing to service a clean room

    ASML: Redefining customer support with mixed reality technology

    “In our industry, the stakes are high. If one of our machines were down for a day, the cost for a chipmaker could run into the millions.” Working under pressure is something that Michiel Haverkorn Van Rijsewijk has grown used to since he started as the Director of Customer Support at ASML in February 2020. Within a month of starting at the world’s largest semiconductor lithography equipment maker, the company’s long-established […]

  • Man with a tattoo pointing at a tablet in a factory

    2020 has shown manufacturers the true value of digital transformation

    At the start of 2020, there were all manner of manufacturing topics to be discussed. And then suddenly, there was only one. It would be difficult to overstate the impact of Covid-19’s disruption on manufacturers. Almost across the board, this industry has seen supply chains breaking, cash ceasing to flow and production lines grinding to […]

Retail

  • Store staff looking and pointing at screen

    Helping store staff rise to the challenge of creating world-class experiences

    Consumers have more information and choice than ever. That’s why shopping experiences provide an opportunity to differentiate and delight customers – rather than competing on cost alone. The digital shopping revolution has given us access to companies and information that was unimaginable two decades ago – and it has raised our expectations of bricks-and-mortar retailers […]

  • Person using gear to visualize a conversation

    From data to value: creating meaningful customer engagements

    It is hard to predict future trends, opportunities, or challenges. Keeping up with the increasing pace of change is both difficult and crucial for sustainable business. Whatever happens in the future, technology will be a key enabler of resilience and successful transformation.  This is particularly true in the retail sector, where being one step ahead […]

Discover more related articles per dossier:

Customer Stories

Digital Transformation

  • Man with a tattoo pointing at a tablet in a factory

    2020 has shown manufacturers the true value of digital transformation

    At the start of 2020, there were all manner of manufacturing topics to be discussed. And then suddenly, there was only one. It would be difficult to overstate the impact of Covid-19’s disruption on manufacturers. Almost across the board, this industry has seen supply chains breaking, cash ceasing to flow and production lines grinding to […]

Security & Privacy

Tips

  • Asian woman looking at a tablet

    Microsoft Cloud for Retail: Connect your customers, people, and data

    Retailers have experienced times of tremendous uncertainty. It’s time to lean into change and thrive by becoming a resilient retailer that drives sustainable profitability and growth. We work closely with our partner ecosystem to offer proven solutions that help retailers in 4 key areas to become resilient and experience sustainable success:  Maximize the value of […]