a man and a woman sitting at a table using a laptop computer

Are you ready for the Fourth Industrial Revolution?

Lieke Meeuwissen

Lieke Meeuwissen

Partner Channel Marketing Manager

Read Time, 2 min.

Of all the burning issues discussed in boardrooms and think tanks, the Fourth Industrial Revolution (IR4) takes top billing. The pace of disruptive technological advances is dizzying. From the Internet of Things (IOT) and Artificial Intelligence (AI)-enabled process automation, to 3D printing and connected wearable devices, there is a storm of disruption sweeping through many business sectors.

Governments are looking for business partners to solve big problems, such as climate change, sustainable food production and clean energy. New challengers are taking on established market leaders everywhere, from the high street to banking and healthcare. As a business leader, you’re already embroiled in an increasingly disjointed and complex environment.

IR4 is changing the rules

Markets and media are more fragmented. New products and services emerge more quickly, with entire start-ups created in weekend hackathons. Meanwhile, established companies are re-structuring their budgets and teams to be more nimble.

Technology – as in the previous industrial revolutions – is once again changing the face of business. But, keeping up with the pace of innovation and digital transformation is a huge challenge. You have a vast amount of data and business intelligence at your disposal but, like most executives, you’re overloaded with such information.
With less time for critical thinking, it’s difficult to focus in this new, complex landscape. That can be dangerous. Even if your business is successful now, unless you can step back and see the big picture you could find yourself struggling to keep up with market challengers.

For many, the IR4 disruption is happening now and it’s happening fast. Already, the world’s largest taxi firm, Uber, owns no cars. And the world’s largest accommodation provider, Airbnb, owns no property. Your customers are increasingly demanding, and you need to provide greater agility in your business model.

But where do you start? Our research has identified five business growth accelerators:

  • Marketing power: knowing when and how to connect with the right customers
  • Business Intelligence: leveraging data for insight and competitive advantage
  • Future readiness: embracing modern workplace trends
  • Agility: developing the ability to change and move fast
  • Collaboration: employees spend 80% of their time on collaborative projects but need support to do this efficiently.

Revolutions are, by definition, dynamic and disruptive. This Fourth Industrial Revolution offers boundless opportunities for organizations that can innovate and embrace change. However, to do that, they need to adopt continuous learning.

Register for a cloud event in your country

Find the best events and workshops either hosted by Microsoft or by one of our most valued and knowledgeable partners

Discover more related articles per industry:

Education

Finance & Insurance

Government

  • Two people inside using Surface Go in office

    How technology is transforming the work of governments

    Governments have the ultimate responsibility to their citizens. People depend on the services they provide like no other institution. Whether in healthcare, education, business, roads, railways, water – it’s essential that government institutions are always at the forefront of social and digital trends. Cloud-powered technologies are playing a critical role in helping government agencies to […]

  • a woman sitting at a desk using a computer

    4 reasons Citrix and Windows Virtual Desktop are better together for government agencies

    Government agencies all over the world experience a huge transformation. Obviously, because of the COVID-19 pandemic the trend of remote work has taken off in ways nobody could have imagined a year ago. Since offices closed and civil servants needed to stay in their homes, remote work collaboration was the only option to continue serving […]

Healthcare

Manufacturing

Retail

Discover more related articles per dossier:

Customer Stories

  • The Best Coffee Is Brewed In The Cloud

    The Best Coffee Is Brewed In The Cloud

    Modern coffee is complicated. Gone are the days when a quick cup of ‘instant’ in the morning would satisfy most of us. Coffee is a living, breathing culture, and with it comes a burgeoning set of consumer expectations. Meeting and exceeding them determines whether coffee businesses sink or swim in an industry where you’re only […]

Digital Transformation

  • A Maersk container

    Maersk and Onomondo: a partnership that’s making all the right IoT connections

    “I suppose you could say we were dating at first,” says Michael Karlsen, CEO and co-founder of Onomondo, as he recalls his company’s first meeting with Danish shipping behemoth A.P. Moller – Maersk in February 2019. He admits that the two companies were an unlikely corporate couple: the small, Copenhagen-based start-up IoT operator Onomondo with less than 20 employees, and the massive, 79,900-strong Maersk with its global fleet of over 700 vessels and 3.5 million containers.   The match was made by the Danish Energy Authority. “They knew we were very interested […]

Press

Security & Privacy

Tips

  • Group of two female and one male office workers brainstorming in informal office setting. Both women are using laptops while the man is writing. Large screen shown in background.

    2019 Modern Selling Trends in 5 webinars

    The relationship between buyers and sellers grows more complicated each day. Every potential partnership requires finding the right buyer, fully understanding their business, tracking progress through the buying cycle, and engaging them with the right content—when and how they want it. These shifting dynamics underscore the artistry of modern selling. When the time is right, […]