A woman with a yellow hat working on a Surface

Creativity and productivity are the same beautiful thing.

Johanna Winqvist

Johanna Winqvist

Microsoft, Modern Workplace

Read Time, 2 min.

Time spent being creative or being productive. It’s always been about compromise. But the truth is, they’re one in the same. Or at least they are now – in the modern day. New technologies are transforming our efficiency. We’re free to be more creative; to push our ideas further and to share them effortlessly. If that’s not productivity, what is?

Achieving more. Not doing more.

Too often, relentless focus on productivity is seen as a barrier to creativity.

In fact:

  • 75% of people think they’re not living up to their creative potential
  • 80% of employees feel increasingly pressured to be more productive rather than more creative

But spending time being creative doesn’t mean getting less done.

As advances in technology make us more efficient, the focus is shifting from doing more to achieving more. Successful leaders will be the ones who build a culture where ideas thrive.

It’s about creating culture where we’re encouraged to bring our whole selves to what we do.

That starts with empowering people with the right tools.

Tailored to you

Modern life requires modern technology.

Tools that are agile and immediate, that make searching for information simple – and fast.

It requires tools tailored to your teams. Tools they’ll love to use because they work the way they want to use them. Whether that’s using voice, touch or sketching with a digital pen. Creativity personalised to them.

And it means ensuring teams are empowered to collaborate seamlessly, anywhere. A new era of teamwork. Transcending time and place.

Prepare for the New Culture of Work

The workplace is changing. Fast.

Leaders are understanding that with the right tools in place, focusing on creativity goes hand in hand with getting things done – efficiently and effectively.

Today:

  • More than 75% of leaders now think creativity is the new productivity.
  • Nearly 90% of Leaders believe a culture that encourages creativity is a top 5 investment
  • And 84% believe new technology will help them be more creative

This is the New Culture of Work.

Free eBook: Empower your employees to be creative and work together, securely

Thrive in a fast-changing digital world by giving your people the freedom and flexibility to be productive and work together from anywhere

Discover more related articles per industry:

Education

  • a woman sitting at a table in front of a laptop

    3 key ways Microsoft Teams enriches higher education teaching and learning

    Whether remotely, in class or hybrid , Microsoft Teams helps to simplify and structure higher education’s day-to-day digital environment – integrating seamlessly with all the solutions you’re already using. “My teaching is now entirely based on Teams. The interaction with students and the teacher is a better level than traditional teaching” – Pasi Vahimaa, Professor, […]

  • Pencil

    Hybrid learning and GDPR: maintaining security and compliance in disruptive times

    Like most areas of society, over the past six months the education sector has had to face challenges unlike any before. Students thrive when they have access to personalized learning. As schools have moved quickly to adapt to remote learning, using technology to create new experiences that meet students’ needs has become more important than […]

Government

  • a man and two women standing in front of a brick building

    Ajuntament de Lleida: transforming the public sector with a modern, virtual workplace

    “At Ajuntament de Lleida, we think differently. We embrace new technology. And when we see that it could add real value to the work we do, we find a way to make it happen.” Carles GinéSabaté, Systems Implementation Planning Manager at Ajuntament de Lleida, is reflecting on his organization’s open-armed approach to digital transformation and […]

  • Iceland runs on Trust

    How the cloud helped a small nation realise big ambitions

    In December 2015, the Icelandic government kicked off a digital infrastructure review. With more than 100 different suppliers managed by over 100 IT managers in each public institution, the brief was clear; to simplify operations and streamline IT for over 20,000 users. The solution: Fast forward two and a half years, and a decision was […]

Healthcare

  • NorthWest Clinics building

    Northwest Clinics: A new era in virtual healthcare

    “I am generally quite modest – I don’t like to brag about my achievements too much. But in this case, I want to make an exception. I want to tell the world what we have done.” For Ed de Myttenaere, CIO at Northwest Clinics hospital (Noordwest Ziekenhuisgroep) in the Netherlands, breaking with tradition is becoming increasingly normal. In responding to the COVID-19 outbreak, his team have implemented a virtual consultation solution that has the potential to redefine […]

  • a woman sitting at a table

    Empowering care teams with new tools in Microsoft 365

    Discover the new Microsoft 365 collaboration and communication capabilities – improving the efficiency of clinicians and administrators.

Manufacturing

  • a woman smiling for the camera

    Etex Group: Future-proofing employees to work anywhere across the world

    When COVID-19 spread across Europe in early 2020, businesses entered a new digitally-dependent age. Social distancing measures had asked offices of all shapes and sizes to close their doors, sparking organizations to quickly find other virtual ways for colleagues to meet and collaborate remotely. But for Belgium building material specialist Etex, this was a step they were ready for – having already implemented a cloud-based infrastructure and collaboration tools […]

  • Mais on a sunny day

    COFCO International: How cloud technologies ensured business continuity during challenging times

    “I have worked at COFCO for 12 years, always in an office. But I have spent the last 63 days working from home.” Marcus Seelbach, Chief HR Officer at global agribusiness COFCO International, is talking from his home via video call about the transition he and all his colleagues have undergone since COVID-19 led to the closure of the company’s offices worldwide. “But thanks to the preparation and […]

Retail

Discover more related articles per dossier:

Customer Stories

  • a group of people standing on top of a snow covered mountain

    Customer satisfaction scales new heights, here’s why

    If you’ve conquered the slopes, you’ll know what a soaring, challenging, unforgettable experience skiing holidays can be. But back at base, none of this is possible without teams of people collaborating around the clock to provide all the required services—from initial holiday booking, ski-hire logistics and cable-car maintenance, to restaurant operations and ski–lesson planning. This is where Swiss-based Weisse Arena Gruppe LAAX, […]

Digital Transformation

Security & Privacy

  • Working on a Surface

    eBook: How to avoid security nightmares so your business can succeed

    Are security nightmares keeping you up at night? Securing your data means giving you and your employees the peace of mind to think big and achieve more. Reports show that small and medium-sized businesses are particularly vulnerable to data breaches and other security incidents. In fact, 43% of all cyber-attacks target SMBs. Why? Because many […]

Tips

  • a group of people sitting at a table

    A single collaboration hub to help sales soar

    Do you know Microsoft’s secret to sales success? Collaboration. It’s at the heart of its culture and solutions. Today, companies investing in teamwork are five times more likely to be high-performing, so collaboration could be the difference between profit and loss. When compared to five years ago, an average information worker spends 50% more time […]