A woman with a yellow hat working on a Surface

Creativity and productivity are the same beautiful thing.

Johanna Winqvist

Johanna Winqvist

Microsoft, Modern Workplace

Read Time, 2 min.

Time spent being creative or being productive. It’s always been about compromise. But the truth is, they’re one in the same. Or at least they are now – in the modern day. New technologies are transforming our efficiency. We’re free to be more creative; to push our ideas further and to share them effortlessly. If that’s not productivity, what is?

Achieving more. Not doing more.

Too often, relentless focus on productivity is seen as a barrier to creativity.

In fact:

  • 75% of people think they’re not living up to their creative potential
  • 80% of employees feel increasingly pressured to be more productive rather than more creative

But spending time being creative doesn’t mean getting less done.

As advances in technology make us more efficient, the focus is shifting from doing more to achieving more. Successful leaders will be the ones who build a culture where ideas thrive.

It’s about creating culture where we’re encouraged to bring our whole selves to what we do.

That starts with empowering people with the right tools.

Tailored to you

Modern life requires modern technology.

Tools that are agile and immediate, that make searching for information simple – and fast.

It requires tools tailored to your teams. Tools they’ll love to use because they work the way they want to use them. Whether that’s using voice, touch or sketching with a digital pen. Creativity personalised to them.

And it means ensuring teams are empowered to collaborate seamlessly, anywhere. A new era of teamwork. Transcending time and place.

Prepare for the New Culture of Work

The workplace is changing. Fast.

Leaders are understanding that with the right tools in place, focusing on creativity goes hand in hand with getting things done – efficiently and effectively.

Today:

  • More than 75% of leaders now think creativity is the new productivity.
  • Nearly 90% of Leaders believe a culture that encourages creativity is a top 5 investment
  • And 84% believe new technology will help them be more creative

This is the New Culture of Work.

Free eBook: Empower your employees to be creative and work together, securely

Thrive in a fast-changing digital world by giving your people the freedom and flexibility to be productive and work together from anywhere

Discover more related articles per industry:

Education

  • a woman using a laptop

    Find out how to deliver enhanced education through ‘blended learning’

    Since the COVID-19 outbreak, our education customers have done amazing things to keep students engaged while learning from home. From eLearning innovations, to lifting the spirits with photo and cooking challenges – teachers and students have shown extraordinary resilience during a difficult time. Schools and universities have witnessed the exceptional value that online learning can […]

  • Cloud

    A guide to GDPR for universities

    With the EU’s new General Data Protection Regulation coming into effect on May 25, understand how universities like yours can take the right steps towards compliance with this free eBook – and other useful resources. Your university on a journey on a journey Your university is on a journey with lots of ‘data subjects’. They’re […]

Government

  • Ineco

    Ineco improves employee productivity with modern tools and AI

    Struggling with software doesn’t help people get more done. Likewise, if sharing files and collaborating on documents is difficult, productivity takes a hit. Ineco, a Spanish public sector company, understands this, which is why it set out to change the way employees interact with technology and one another. By deploying Microsoft 365 to its over […]

  • a large old building with many windows

    Raad van State: Creating a virtual courtroom through a remote-working solution

    “This situation has proven that with the right means, support and trust, you can remove half of the desks in your building – and in that sense, I don’t think we’ll ever see 700 people at the same time in the office again.” Ron Lamers, Project Manager at Raad van State, is talking about the […]

Healthcare

  • a person preparing food in a kitchen

    Humanitas-DMH: empowering key workers with a secure digital support

    “Our goal is to create an environment where people with mental disabilities can feel safe, secure and happy.” Marcella van Kraaij, Digital Transformation Advisor at Dutch healthcare provider Humanitas-DMH, is discussing her organization’s key objectives – and how the technology her team recently adopted is helping it to achieve them. Every day, the carers and […]

  • logo

    Why trust is the essential ingredient in healthcare digital transformation.

    My phone had scarcely stopped ringing for weeks. Now it was ringing again. “Veronica,” said the voice at the other end, “we have an idea!” Immediately, I recognized who it was. I’ve known Carlo Tacchetti for almost as long as I’ve been at Microsoft. He’s a professor at the Vita-Salute San Raffaele University and the […]

Manufacturing

  • a woman smiling for the camera

    Etex Group: Future-proofing employees to work anywhere across the world

    When COVID-19 spread across Europe in early 2020, businesses entered a new digitally-dependent age. Social distancing measures had asked offices of all shapes and sizes to close their doors, sparking organizations to quickly find other virtual ways for colleagues to meet and collaborate remotely. But for Belgium building material specialist Etex, this was a step they were ready for – having already implemented a cloud-based infrastructure and collaboration tools […]

  • a person sitting at a desk with a laptop on a table

    My people leadership compass in times of gloom

    Microsoft’s Max Tchapeyou offers a very personal viewpoint, citing the six ways he’s found to work more effectively – and positively – with his team.

Retail

  • HeadBrands is ready for the future with Microsoft 365 Business

    HeadBrands is ready for the future with Microsoft 365 Business

    Since its creation in 2010, HeadBrands has continued to grow, rapidly becoming the leading retailer of hairdressing products in Scandinavia. HeadBrands needed a modern IT solution to increase its business productivity and improve collaboration, both within the company and externally. Its response to this challenge was to replace most of its previous services with Microsoft […]

  • Picture from the back of a person attending a Teams meeting with 2 colleagues, discussing about a furniture fabric.

    Zuiver: Supporting both business and culture through technology

    “Since moving to the cloud, there are no limitations anymore. And I’m certain without this technology, we would not have seen the growth we have today.” Jaap Landsaat, CFO and Head of IT at Dutch furniture designer Zuiver, is talking about the profound impact technology has had on the business he co-founded more than 20 years ago. “Back then, we had 100 orders a week […]

Discover more related articles per dossier:

Customer Stories

  • a person sitting in front of a laptop computer

    The ‘Big Bang’ approach to digital transformation – and how to make it work

    These days there’s no such thing as ‘business as usual’. Change and disruption are the new normal. Just think of the changes affecting your organization right now, with new technology and techniques driving new attitudes and expectations from employees and customers alike. Everything is changing. And the one thing all those changes have in common […]

Digital Transformation

  • A group of students in front of a school

    PCOU Willibrord uses smart automation to define the future of education

    “It’s all about teaching and giving time to the educators, so they can give time to the students. If we can make IT simple, that’s my purpose, my thing.” Peter Schep, ICT Manager at PCOU Willibrord Foundation, explains why he believes efficient IT is central to the learning and development of both educators and students. […]

Security & Privacy

  • GDPR and Retail: Four GDPR requirements and how Microsoft can help

    GDPR and Retail: Four GDPR requirements and how Microsoft can help

    Learn how we can help you meet GDPR requirements with solutions available today: Assessing your current risk profile “How do I understand where I am already compliant and where I need to focus next?” This is one of the most common questions from retailers in regard to the GDPR. It’s also one of the hardest to […]

Tips