A woman with a yellow hat working on a Surface

Creativity and productivity are the same beautiful thing.

Johanna Winqvist

Johanna Winqvist

Microsoft, Modern Workplace

Read Time, 2 min.

Time spent being creative or being productive. It’s always been about compromise. But the truth is, they’re one in the same. Or at least they are now – in the modern day. New technologies are transforming our efficiency. We’re free to be more creative; to push our ideas further and to share them effortlessly. If that’s not productivity, what is?

Achieving more. Not doing more.

Too often, relentless focus on productivity is seen as a barrier to creativity.

In fact:

  • 75% of people think they’re not living up to their creative potential
  • 80% of employees feel increasingly pressured to be more productive rather than more creative

But spending time being creative doesn’t mean getting less done.

As advances in technology make us more efficient, the focus is shifting from doing more to achieving more. Successful leaders will be the ones who build a culture where ideas thrive.

It’s about creating culture where we’re encouraged to bring our whole selves to what we do.

That starts with empowering people with the right tools.

Tailored to you

Modern life requires modern technology.

Tools that are agile and immediate, that make searching for information simple – and fast.

It requires tools tailored to your teams. Tools they’ll love to use because they work the way they want to use them. Whether that’s using voice, touch or sketching with a digital pen. Creativity personalised to them.

And it means ensuring teams are empowered to collaborate seamlessly, anywhere. A new era of teamwork. Transcending time and place.

Prepare for the New Culture of Work

The workplace is changing. Fast.

Leaders are understanding that with the right tools in place, focusing on creativity goes hand in hand with getting things done – efficiently and effectively.

Today:

  • More than 75% of leaders now think creativity is the new productivity.
  • Nearly 90% of Leaders believe a culture that encourages creativity is a top 5 investment
  • And 84% believe new technology will help them be more creative

This is the New Culture of Work.

Free eBook: Empower your employees to be creative and work together, securely

Thrive in a fast-changing digital world by giving your people the freedom and flexibility to be productive and work together from anywhere

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