A woman wearing HoloLens
Read Time, 2 min.

In retail, the gift of the sales rep has always been to conjure up a vision for the potential buyer. Transport them to another world, surround them with artefacts – imagined or otherwise – that complete a picture in which the customer can envisage themselves.

Because when we buy, we buy into something. The object being purchased is just an element of that thing.

So what if it was possible to make that imagined reality even more real?

That is exactly what Italian furniture company Natuzzi have done. And it has led to a huge hike in the company’s sales closing rates.

Changing the rules of the game

“We wanted to change the rules of the game for the interaction between the Natuzzi brand and the consumers walking into our stores,” says Pasquale Junior Natuzzi, Creative Director at the Italian furniture company.

That meant using Microsoft HoloLens 2 to create an augmented reality experience that allows their customers to fall in love with what they’re buying – before they buy it.

It has changed the way the company sells. Now, when a customer enters one of the company’s augmented stores, HoloLens 2 is the first point of call for Natuzzi’s sales reps.

“It helps them warm up the hearts of the customers,” says Pasquale Junior. “So there is always this human touch behind everything.”

The numbers behind the story

Combining cutting edge technology with a human touch has proved a winning formula for the company, which has seen a 35% increase in sales closing rates since introducing HoloLens 2 at their augmented stores.

Meanwhile, those stores have allowed the company to reduce floor space by 50%, meaning Natuzzi can cut back on overheads at the same time as increasing sales.

But the opportunities created by the new technologies go beyond just space and cost savings – it is about changing the way consumers perceive the company.

“The real success of a brand today is in creating a community of brand lovers,” says Pasquale Junior, whose vision to digitally transform the company has been a key aspect of developing the company’s image externally.

The augmented reality stores are supported with other Microsoft technologies, such as Microsoft Dynamics 365 and Microsoft Azure, which the company has introduced with the support of Microsoft partner Hevolus Innovation.

“Everything is so innovative, digital and futuristic,” he says proudly. “You can feel we are really changing the rules of the game.”

Watch the video

Step inside the full story of Natuzzi’s digital transformation and discover the impact HoloLens 2 is having on the company’s customers and employees. Watch the full customer video.

Free eBook: Five digital ways to give customers what they want

Win customers with personalization

Education

Finance & Insurance

Government

  • a woman sitting on a sidewalk

    How to digitally transform citizen services

    “Having a website, call centre and information desk isn’t enough. Citizen services need to be streamlined to empower citizens and government employees alike.” The eBook ‘The digital transformation of citizen services’ is honest in its appraisal of the urgent challenge facing governments worldwide, whose citizens expect their digital experiences to match the quality of those […]

  • a close up of a mans face

    AI is driving value across businesses in Europe – so why is only 4% of the public sector seeing real impact?

    In April 2018, the European Commission adopted its first AI strategy, laying out a vision for how AI could transform the public sector. The strategy revealed how new machine-learning technologies and data tools can improve public services, reduce costs, provide staff with new skillsets and drive efficiencies. And yet, for the vast majority of public […]

Healthcare

Manufacturing

  • Vanoord ship in St Peterburg

    Van Oord eliminates manual processes to access real-time data and insight from any location

    By taking advantage of cloud-based AI solutions, one of the world’s largest dredging fleets was able to enhance its processes, free up resources, and focus on future innovation and growth. Imagine the scenario. Multiple ships in locations around the world, all with equipment documentation and certifications requested on a regular basis by internal staff, legislative […]

  • Two field workers fixing airplane turbines

    IoT connected field service has tapped into a new economy of satisfaction

    There’s something to be said for how modern convenience has altered customer expectations globally. As the world rapidly moves towards digitisation, traditional values―such as price and product loyalty―are cast aside in favour of curated service experiences. In the field service industry, this has become an area of concern for continuous customer satisfaction and business growth. […]

Retail