“When COVID-19 was on the verge of breaking out, we had to make a choice about how to go further,” says Kees Versteeg, the principle of Griftland College. The secondary school, located in the Dutch town of Soest, was one of the first in the Netherlands to close and start teaching 100% remotely. He describes […]
In retail, the gift of the sales rep has always been to conjure up a vision for the potential buyer. Transport them to another world, surround them with artefacts – imagined or otherwise – that complete a picture in which the customer can envisage themselves. Because when we buy, we buy into something. The object […]