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Whether you’re a software or app builder, SaaS company or ISV, as a Microsoft Technology Partner you can develop your business, improve profitability and accelerate sales.  

Accelerate innovation 

85% of Technology Partners have adopted machine learning and artificial intelligence services. On average, they have embedded new technologies into 44% of all their services and plan to expand by nearly three quarters in the next 24 months. 

Improve profitability 

The enhanced operational efficiencies of automation, combined with higher developer productivity and lower costs, drove a 38% uplift in Technology Partner profits. They also experienced a 44% annual growth in revenue from cloud offerings that satisfy the customer need for speed. 

Grow your business 

Technology Partners using Microsoft Azure as their primary provider grew cloud business by 59% per year – boosting sales by 43%. And Azure’s extra agility accelerated time to market by 58%. 

Learn how to accelerate your growth, reduce costs, and get the most value from Azure and Microsoft as a technology partner. In this study from Forrester Consulting, commissioned by Microsoft, you’ll learn how Azure has helped technology companies reach more customers, improve their agility, and go to market faster.  

You’ll also see how Azure enables software vendors to enter new markets and get exposure to the 95 percent of Fortune 500 companies that already use Azure. Plus, you’ll learn about the best practices that helped those partners succeed. 

For this study, Forrester interviewed Azure partners of varying sizes around the world. Read about how these partners used Azure to: 

  • Close deals that are up to 100 percent larger in revenue than their average contract value. 
  • Increase the size of deal flow pipelines by 50 to 100 percent on average.  
  • Bring in more revenue from expected follow-on services. 
  • Boost license annual recurring revenue by 10 percent as customers see more value from specialized Azure services. 
  • Build, sell, and market solutions that increased IP margins by 5 percent. 
  • Sell faster and reach customers in new markets through Azure Marketplace.  

Download the study to discover the lessons that were learned, explore the most important market factors driving partners’ growth, and get advice from your peers who continue to scale their businesses with Microsoft.  

Download the e-book Forrester TEI: Azure Partners | Microsoft Azure 

Microsoft ISV Academy

Join the upcoming Microsoft ISV Academy to explore how B2B SaaS companies can innovate and expand their customer reach.

Connect with Microsoft and fellow B2B SaaS companies in the Netherlands by joining the NL SaaS community LinkedIn group  



Microsoft Certifications

Earn certifications that show you are keeping pace with today’s technical roles and requirements.

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