Marketplace SaaS Accelerate (In Person)
According to Gartner's Future of sales report, by 2025 80% of supplier and buyer interactions will occur in digital channels - this is also why Marketplace is (living rent free) on the minds of many companies, in particular B2B SaaS vendors. Microsoft's Commercial Marketplace promise is to support in targeting a new customer segment, to enable expansion to new geographies and help reduce the cost of sales. Even though marketplaces are considered to be the future of selling and buying software, they are still a rather unchartered territory, as only recently conversations around integrating them in the overall sales strategy were initiated. Join us at our Amsterdam Schiphol office to learn directly from Microsoft employees and ISV partners how Marketplace can be embedded into sales engines and how in doing so, new opportunities for SaaS businesses can be unlocked.
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