O. Stian Lundquist
Technology Specialist
How people are buying has changed significantly over the last years. Gartner says 80% of B2B sales interactions between suppliers and buyers will occur in digital channels by 2025. The traditional linear sales funnel doesn’t work anymore. Thus, as a marketeer, you need to think differently. Inbound marketing is not new, but many people are unsure how to approach this way of attracting new customers.
The traditional sales funnel is broken. It’s no longer linear, and as a marketeer you need to adapt to new buying habits.
Inbound marketing is important because it helps companies attract and engage potential customers through relevant and helpful content, rather than interrupting them with traditional outbound marketing methods like cold-calling or advertising. This approach can lead to higher conversion rates and a better return on investment because it targets people who are already interested in a company’s products or services. Additionally, inbound marketing can help build trust and credibility with potential customers, which can lead to long-term, loyal relationships.
So, what should you do to succeed? Here are five best practices for inbound marketing:
By following these best practices, you can create an effective inbound marketing strategy that attracts qualified leads and helps your business grow. Remember, inbound marketing is all about creating valuable and relevant content that addresses the needs and pain points of your target audience, and guiding them through the sales process with calls-to-action.
If you want to learn more about best practices for connected sales and marketing, join us for the free 60-minute webinar “The Future of Customer Experience” on January 23rd, 2023. Find out more and register here: The Future of Customer Experience.
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