Sustainable futures

Sustainable futures: Inspiring stories of transformation across industries

Semina Vagiakou

Semina Vagiakou

Integrated Marketing Manager | Microsoft Western Europe

Read Time, 2 min.

Over the past decade, the sustainability agenda has become an imperative. With the EU and national governments requiring ever more stringent reporting against key sustainability measurables, every organization in Europe now has a clear mandate to address.

The bad news? Most organizations are still using outdated technology to measure their progress. This makes it increasingly difficult to meet the scrutiny of the Securities and Exchange Commission and other influencers over the accuracy of environmental impact reporting.

The good news? Many organizations are harnessing the power of digital technology to ensure accurate and automated reporting, and encourage more sustainable ways of working.

In our free eBook Sustainable futures: Inspiring stories of transformation across industries, we present 21 case studies from six different industries that show the full spectrum of how digital solutions can be used to enhance sustainability efforts.

Industries that can change the world

The energy sector contributes to an astonishing 75% of global CO2 emissions, while manufacturing accounts for 20% of emissions in Europe.

Players in these industries have a huge role to play in transitioning towards a less wasteful and more sustainable future for the whole planet. Industry giants such as Eneco and Outokumpu are already leading the way in using digital technology to transform their operations for the benefit of everyone.

Meeting the demands of tomorrow’s consumers

The automotive and retail and consumer goods industries are going through extraordinary transformations too. These are being driven in large part by consumers that are demanding more sustainable products, with 73% of millennials prioritizing sustainability over pricing. Leading companies like Bridgestone and Ikea are doing incredible things to address this unstoppable trend and deliver products and services that meet the ethical standards of tomorrow’s consumers.

Building a better society

75% of global carbon dioxide emissions are produced in urban areas, and the 100 cities with the greatest footprints account for 18% of global emissions.

That’s why many public sector organizations across Europe are already using digital and cloud technology to build smart cities, encourage more sustainable ways of living, and transform communities and society for the better.

Your guide to a sustainable future

Inside Sustainable futures: Inspiring stories of transformation across industries, you’ll find:

  • Key insights into sustainability trends in industries including: automotive, consumer goods and retail, energy, financial services, public sector, and manufacturing.
  • Inspiration from 21 successful sustainable transformation stories from Microsoft’s work with its customers.
  • Guidance on how your organization can take the next step towards a more sustainable and future-proofed tomorrow.

Free eBook: Sustainable futures: Inspiring stories of transformation across industries

Discover over 20 case studies from six different industries that show the full spectrum of how digital solutions can be used to enhance sustainability efforts.

Discover more related articles per industry:


  • Female college student sitting cross-legged on windowsill using a Surface Book on her lap (screen not shown).

    Enable better learning opportunities with Open Education Analytics

    Education institutions around the world are embracing a hybrid learning model. Yet many face challenges with data and AI due to dispersed or poorly governed assets and a lack of access to skilled professionals. Open Education Analytics (OEA) works to empower education institutions to overcome these hurdles to improve learning outcomes and provide students with the […]

Finance & Insurance

  • Sustainable Transformation in FSI: now, next and beyond

    Sustainable Transformation in FSI: now, next and beyond

    The connection between sustainability and finance is not new, but it’s one that is gathering pace. Capital allocation is increasingly directed towards sustainable investment projects in financial services, with Bloomberg reporting [1] that global socially responsible investments totalled over $30 trillion in 2019. Today’s customers also expect that companies they use not only act responsibly, but proactively pursue financial activities that make a positive […]


  • Dune_Desert_Landscape_

    How the public sector can define the sustainability agenda for everyone

    Digital technology is everywhere, and it is changing the way citizens behave. From working patterns to the day-to-day services we use and the places we live, there is no aspect of modern life that remains untouched by digital tools and solutions. This represents both the biggest challenge and opportunity for public sector organizations as they […]

  • People riding bikes, scooters and a car with a bus in the background

    Smart City Expo: the latest trends in urban mobility discussed

    Many things define a city: geography, population, history, industry, nightlife. But few are more defining of a city’s status as ‘modern’ than transport. Urban mobility has become a critical issue for modern cities. Not only from the standpoint of convenience and connectivity, but because of its impact on the sustainability agenda too. The rapid growth […]



Discover more related articles per dossier:

Customer Stories

  • Forest Sustainability

    How Microsoft is helping to grow a startup planting forests

    The idea took root in Spain, in the dusty foothills of the Cantabrian Mountains. Where once there had been just fields and scrub, foresters were now hard at work planting thousands of seedlings, among them oak, walnut, cherry and birch. They named the forest Génesis.   It had all been paid for by startup Reforestum […]

Digital Transformation

  • growing-plants- agriculture - sustainability

    IT purchasing can help your company meet both sustainability and profitability goals

    Sustainability is no longer a competitive differentiator — it’s a “business necessity,” according to Forrester [1]. Social, environmental, regulatory, and even customer requirements have made this a permanent state of global industry. For procurement leaders, that means achieving sufficient sustainability through sourcing while maintaining your company’s profitability. As you look to achieve your sustainability targets, […]