Marketing professional with 15 years' experience in the fields of strategic product management, business planning, marketing automation, channel marketing, program management and marketing communications in the Consumer Electronics, New Media, and Information Technology markets for multinational companies.
What Today’s Frontline Workers Need From Their Connected Devices
Frontline workers—nurses, bank branch employees, and retail associates, among others—are the driving force behind all major industries. But in 2020, 86% of industry leaders[1] across manufacturing, technology, financial services, energy, and healthcare indicated frontline workers still need better access to insights through technology to improve their everyday decision-making. Today, business leaders have come to terms with […]
Lígia Mendonça
Microsoft Surface Product Marketing Manager — WE HQ
Reinventing Meetings for Distributed Teams
In 2021, companies across the world are integrating remote work models into their long-term workforce strategies. A global, hybrid work landscape combining in-office, at-home, and mobile workforces has arrived. Microsoft Teams and Surface devices are supporting the hybrid experiences each team member needs to participate on equal footing—no matter when or from where they choose […]
Lígia Mendonça
Microsoft Surface Product Marketing Manager — WE HQ
IT purchasing can help your company meet both sustainability and profitability goals
Sustainability is no longer a competitive differentiator — it’s a “business necessity,” according to Forrester [1]. Social, environmental, regulatory, and even customer requirements have made this a permanent state of global industry. For procurement leaders, that means achieving sufficient sustainability through sourcing while maintaining your company’s profitability. As you look to achieve your sustainability targets, […]
Lígia Mendonça
Microsoft Surface Product Marketing Manager — WE HQ
Device-based security for the new hybrid workforce
Ask yourself: Imagine that a senior employee’s laptop is stolen. It could be industrial espionage. Are the security precautions you have in place today sufficient to stop the thief from extracting valuable information or credentials from the laptop? Digital transformation and the changing workplace are shining a light on two intersecting trends: the variety and […]
Lígia Mendonça
Microsoft Surface Product Marketing Manager — WE HQ
Enable teamwork anywhere with devices for your hybrid workforce
Our modern workforce is evolving—the importance of shared physical space is giving way to that of improved virtual interactions and collaborative digital tools. “Hybrid” workforces are becoming the new norm. Teams that combine in-office, at-home, and mobile workers must collaborate successfully in shared digital environments. In 2020, the share of full-time, remote information workers in […]
Lígia Mendonça
Microsoft Surface Product Marketing Manager — WE HQ
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