Microsoft Ireland Alliance for Good Launches to Find Technological Solutions to Societal Issues

Aideen Cardiff

Aideen Cardiff

Director of Enterprise Consulting Services at Microsoft Ireland

Read Time, 3 min.

Collaborating with Industry Partners to Innovate for Social Good

After six months of learning, researching, working and fun together, I am delighted to share the outcomes of some great work that Microsoft has been involved with here in Ireland. I am incredibly proud of what’s been achieved by this community and I’m excited about the possibilities for our partners this year – the Environmental Protections Agency through My Waste and also the Parkinson’s Association of Ireland – to see how they may leverage the work of the Microsoft Alliance for Good into the future.

The Microsoft Alliance for Good was formed in 2020 and involves representatives from both private and public body organisations including AIB, Aptiv, Bank of Ireland, DCU, ESB, Kingspan, Mayo County Council, Novartis, RTE, Tata Consultancy Services, The Houses of the Oireachtas, and Microsoft Ireland.

Together these members selected two key themes – sustainability and connectivity through Covid-19 – and chose two organisations to work with: The Parkinson’s Association of Ireland and My Waste, through the Environmental Protections Agency.

The group’s innovative approach involved design thinking, research-based sessions and hackathons. Interestingly, the most beneficial output of the initiative was the collaborative process which proved invaluable in the creation of ideas, planning, and design and development – all based on the diverse capabilities, skills and experience of the team.

Many organisations have found innovation while remote working very challenging, however the team used this opportunity to find a method for driving innovation in a virtual setting. They embraced collaborative technology with regular meetings in smaller groups, provided easy access to subject matter experts, used the power of research, as well as shared experiences and learning. The process resulted in greater team building and the development of some breakthrough concepts.

We had some powerful testimonials from the people involved in this community of practice. There were many learnings from working with the Parkinson’s Association of Ireland, but one that really struck a chord, was just how emotional the members of the association were when they saw the technology in action. Using artificial intelligence, for example, to analyse a patient’s handwriting over time and to record a speech diary with mood analysis really resonated with the team as a great example of how this advanced technology could enhance the lives of people living with Parkinson’s disease.

I’d like to thank everyone who was involved over the past number of months – it’s been inspiring to see the innovative process come to life and I wish the teams at Parkinson’s Association of Ireland and My Waste every success in deriving the full value of the learnings, connections made, and the potential that this proof of technology can empower and deliver in the future for their organisations.

Finally, on a personal note, I would also like to thank all of the fantastic contributors, who have represented the organisations in our community. From day one, you have continuously given of your precious time, have brought your expertise, energy, ideas and lots of fun (even accepting the challenge of jumping into the sea in December) for the benefit of all and in support of making a real difference.

Really excited about what we can achieve together, looking forward to Alliance for Good 2021!

To learn more about My Waste go to

To find out more about the work of the Parkinson’s Association of Ireland click here.

Find more support

Discover how Microsoft can help any organisation respond today

Discover more related articles per industry:


  • a person sitting at a desk in front of a computer

    Reimagining Uninterrupted Learning at Sacred Heart School in Tullamore

    As students and teachers once again find themselves away from the classroom environment and learning from home, schools are again adapting to different ways of learning to ensure quality education continues. For the Sacred Heart School in Tullamore, Co Offaly, the staff and student body were well prepared to deal with this upheaval and continued […]

  • Northern Ireland moves to cloud-first education

    Northern Ireland moves to cloud-first education

    Northern Ireland moves to cloud-first education All teachers in the region now being equipped with Surface Pro laptops Transforming how education is provided in Northern Ireland over the next decade is a crucial goal for the region’s Education Authority.  To meet digital skills needs over that period and beyond, the authority is implementing a versatile […]

Finance & Insurance


  • Two people inside using Surface Go in office

    How technology is transforming the work of governments

    Governments have the ultimate responsibility to their citizens. People depend on the services they provide like no other institution. Whether in healthcare, education, business, roads, railways, water – it’s essential that government institutions are always at the forefront of social and digital trends. Cloud-powered technologies are playing a critical role in helping government agencies to […]

  • a plane sitting on top of a grass covered field

    Fáilte Ireland Rapidly Adapted and Innovated with Microsoft Power Apps

    Fáilte Ireland Rapidly Adapted and Innovated with Microsoft Power Apps  When the Covid-19 pandemic closed offices globally and truly changed how every organisation functions, it created additional unanticipated challenges for many. Fáilte Ireland, the National Tourism Development Authority, was one such organisation which had migrated much of its work to the cloud. The tourism body, which employs 450 people, identified that […]


  • A woman undergoing a scan

    Predictive maintenance is improving quality of life for cancer patients

    With cancer affecting more than 17 million people annually, a figure set to rise dramatically in the coming years, efficient and cost-effective treatment is essential. Since deploying Microsoft Azure IoT, IBA Worldwide, a leading developer of medical equipment for cancer treatment, has been able to reduce the cost of maintenance and improve repair times for […]

  • Two people working in Healthcare with a Windows device

    Medical device provider builds an Azure data estate for any future

    Danish med-tech company Coloplast makes innovative care products for people with intimate health challenges. To help maintain productive customer relationships and better understand the needs of patients, Coloplast migrated from an on-premises data warehouse and business intelligence (BI) solution to Microsoft Power BI, Azure SQL Data Warehouse, and other Azure services. The migration is part […]


  • a group of people in a pool of water

    Overcoming a sea of data with Microsoft Azure

    With 12,000 ships certified, DNV GL’s job of ensuring they’re built safely and remain safe should be overwhelming, especially with the more than 50,000 inspections it must carry out each year. However, by making use of machine learning algorithms in Microsoft Azure, the company is not only increasing efficiency and satisfying its customers, but it’s […]

  • Two field workers fixing airplane turbines

    IoT connected field service has tapped into a new economy of satisfaction

    There’s something to be said for how modern convenience has altered customer expectations globally. As the world rapidly moves towards digitisation, traditional values―such as price and product loyalty―are cast aside in favour of curated service experiences. In the field service industry, this has become an area of concern for continuous customer satisfaction and business growth. […]


Discover more related articles per dossier:

Customer Stories

Digital Transformation

  • Whitepaper: Retail Insights – Harnessing the Power of Data

    Whitepaper: Retail Insights – Harnessing the Power of Data

    The retail industry contributes a significant portion to the GDP of many countries, employs tens of millions of people and touches nearly everyone. In order to gain insight at a particularly volatile time for the industry, we recently conducted a survey with 100 retail executives to gain insight into their business challenges and learn about […]


  • Image of a man and woman smiling

    Microsoft and Connect at Catalyst Inc

    Microsoft and Connect at Catalyst Inc It’s an exciting time to be working in the technology sector in Northern Ireland. More than ever before we’re seeing increased numbers of entrepreneurs, start-up businesses, and indeed multinationals setting up in the North. Working together and learning from each other encourages a strong technology ecosystem and ultimately yields […]

Security & Privacy


  • Group of two female and one male office workers brainstorming in informal office setting. Both women are using laptops while the man is writing. Large screen shown in background.

    2019 Modern Selling Trends in 5 webinars

    The relationship between buyers and sellers grows more complicated each day. Every potential partnership requires finding the right buyer, fully understanding their business, tracking progress through the buying cycle, and engaging them with the right content—when and how they want it. These shifting dynamics underscore the artistry of modern selling. When the time is right, […]