Read Time, 3 min.

Underpinning the growth of the next generation of e-commerce unicorns, IRP trusts Azure as a secure, scalable platform on which to build. 

 

Belfast-based IRP offers a cloud-based eCommerce platform to growth-focused businesses, covering every stage of the customer journey from awareness through to conversion. It harnesses the power of Azure to enable data-driven growth for merchants by using AI to identify profit opportunities.

 

Azure is absolutely at the core of our business strategy,

says Philip Macartney, IRP’s Chief Commercial Officer.

 

“It is a brilliant, safe, secure platform on which to build. It enables us to go after our ‘why’, which is that trading, in real-time, is the future of eCommerce. It means we can deliver a full eCommerce solution, with data, insights and understanding, designed to give super-fast growth and profitability to future eCommerce unicorns.”

Enabling flexibility and scale for retailers

IRP has been advised by its expert Microsoft partner ActionPoint since 2016. When it wanted to ramp up its Azure implementation and invest in a new multi-million pound version of its platform, it turned to ActionPoint.

“Up to now, if one of IRP’s clients wanted to run a big flash sale, they would have to plan for it, with extra resources and more compute power on the backend,” explains Gerard McCann, Business Development Manager at ActionPoint. “With its new v8 platform, the IRP infrastructure can flex and accommodate all its global customers without any need for that forward planning.”

The v8 platform does this by using machine learning and AI to make vast amounts of data consumable and actionable for retailers, while also automating many operational tasks.

The capacity to auto-scale is critical for ambitious retailers in the new era of eCommerce, says Macartney. With the sustained increase in buying online since the pandemic and with the radically different shopping habits of younger people, online retailers now need to be able to service a fast-moving, 24/7 marketplace.

“That societal shift means merchants need to adjust, rethink staffing, promotions, customer service and so on,” he explains. “IRP is a conversion engine. We are all about upping traffic, driving a higher order value and customer lifetime value. Retailers get full control over their profit margin and know what makes for profitable trades.”

 

Copper-fastening compliance

Not only can the new system handle vast amounts of complex data, meaning IRP’s customers can grow quickly and handle huge spikes in traffic if needed, but the fact that it runs on Azure also gives them security and regulatory compliance.

“Older systems would have been server-based, meaning each server would have been a single point of weakness,” says McCann. “Now that it is platform-based, the Payment Card Industry (PCI) compliance applies to the platform.”

 

Collaborating to drive success

Macartney says the IRP team particularly appreciates how ActionPoint not only understands the possibilities of Azure but have taken the time to understand IRP’s business and the strategy behind it.

“If you are just a number on a ledger and trying to build something with someone who doesn’t understand the subtleties and nuances of your business, that can be very difficult,” he says.

Our business is complex and challenging, but the fact that ActionPoint understands what we are going for and can be our guide to the possibilities of Azure is absolutely the core of the partnership and what makes it work.

 

To learn more about ActionPoint and their Azure services, visit here.

 

 

Industry

Retail

Dossier

None

Discover how retailers can digitally reimagine their businesses to survive and thrive

Read ‘Reimagining retail in the digital age’ and explore the opportunities of digital transformation

Discover more related articles per industry:

Education

  • Northern Ireland moves to cloud-first education

    Northern Ireland moves to cloud-first education

    Northern Ireland moves to cloud-first education All teachers in the region now being equipped with Surface Pro laptops Transforming how education is provided in Northern Ireland over the next decade is a crucial goal for the region’s Education Authority.  To meet digital skills needs over that period and beyond, the authority is implementing a versatile […]

  • a person sitting at a desk in front of a computer

    Reimagining Uninterrupted Learning at Sacred Heart School in Tullamore

    As students and teachers once again find themselves away from the classroom environment and learning from home, schools are again adapting to different ways of learning to ensure quality education continues. For the Sacred Heart School in Tullamore, Co Offaly, the staff and student body were well prepared to deal with this upheaval and continued […]

Finance & Insurance

Government

  • a plane sitting on top of a grass covered field

    Fáilte Ireland Rapidly Adapted and Innovated with Microsoft Power Apps

    Fáilte Ireland Rapidly Adapted and Innovated with Microsoft Power Apps  When the Covid-19 pandemic closed offices globally and truly changed how every organisation functions, it created additional unanticipated challenges for many. Fáilte Ireland, the National Tourism Development Authority, was one such organisation which had migrated much of its work to the cloud. The tourism body, which employs 450 people, identified that […]

  • Two people inside using Surface Go in office

    How technology is transforming the work of governments

    Governments have the ultimate responsibility to their citizens. People depend on the services they provide like no other institution. Whether in healthcare, education, business, roads, railways, water – it’s essential that government institutions are always at the forefront of social and digital trends. Cloud-powered technologies are playing a critical role in helping government agencies to […]

Healthcare

Manufacturing

Retail

Discover more related articles per dossier:

Customer Stories

  • a man holding a gun

    Making the Schiphol Airport more sustainable into the future

    With over 71 million passengers a year, Schiphol is one of the biggest airports in Europe. Giving all of the passengers the most frictionless airport experience as possible, 17,000 assets need to be serviced and maintained 24 hours a day, 7 days a week. In order to deliver service excellence and optimize the maintenance, BAM […]

Digital Transformation

Press

  • Image of a man and woman smiling

    Microsoft and Connect at Catalyst Inc

    Microsoft and Connect at Catalyst Inc It’s an exciting time to be working in the technology sector in Northern Ireland. More than ever before we’re seeing increased numbers of entrepreneurs, start-up businesses, and indeed multinationals setting up in the North. Working together and learning from each other encourages a strong technology ecosystem and ultimately yields […]

Security & Privacy

Tips

  • Group of two female and one male office workers brainstorming in informal office setting. Both women are using laptops while the man is writing. Large screen shown in background.

    2019 Modern Selling Trends in 5 webinars

    The relationship between buyers and sellers grows more complicated each day. Every potential partnership requires finding the right buyer, fully understanding their business, tracking progress through the buying cycle, and engaging them with the right content—when and how they want it. These shifting dynamics underscore the artistry of modern selling. When the time is right, […]