Retail worker helping a customer using a Surface Laptop

First Impressions Count – Increase New Customers Through the Face of Your Business

Lisa Hunt

Lisa Hunt

Former Surface Business Group Lead

Read Time, 4 min.

First Impressions Count – Increase New Customers Through the Face of Your Business

 

In such a fast-paced world, it really does all come down to first impressions. When you are running a company, it is crucial that the first interaction that your customers have with your business is a positive one in every way. That is why your priority must be making your Firstline Workers feel satisfied in their job which ultimately will increase productivity.

Firstline Workers are the face of your business. They are the people behind the counter, on the phone, and managing the day-to-day operations. They are a crucial representation of your brand. However, they’re often the last to get access to new technologies to improve their performance. 62% of information workers agree that using next-generation technologies help to make them more productive. But how would a new device make your staff more effective?

In a modern working environment, mobility is one of the top demands from staff. As they are constantly on-the-go, this is a necessity for Firstline Workers. Strong battery life, portability, and weight are so important to consider. In this sense, a Surface device can really help to breed productivity on-the-move. Mobile workers now need to have secure access to information, documents, systems, and people from anywhere. With built-in LTE technology, your team can stay connected to email even without Wi-Fi. This comes in particularly handy if your staff need to drive to rural areas for work such as taking surveys.

Travelling for your job is now the norm and whether your staff work in an office or a retail environment, they are tied to their desk less and engaging with colleagues more. Ease of communication is key for this type of collaboration. Device displays need to be designed for working and interacting with people simultaneously. Taking notes or quick searches can be easy even in a busy environment, however you must invest in the appropriate technology to aid your staff. For example checking stock levels can be a tedious and time consuming job, but using Surface Go, floor staff can now capture an image of a barcode, send to that department and see stock availability immediately. The best way of encouraging cross-collaboration in any industry is to make sharing work, information and ideas seamless. New technology inspires these creative solutions and can usher in a new era of teamwork to drive business forward.

Along with encouraging collaboration, it is still essential to be managing the time of your Firstline Workers effectively for business growth. Nearly five hours of productivity a week is gained on common daily tasks using Microsoft 365 on a Surface device. The time saved can be spent in a more productive way or give staff a much needed break from a busy period, making their work more manageable and enjoyable. In this way, you can also address staff retention in industries where turnover is generally high. Staff report higher satisfaction when their job is more streamlined. Three out of four managers agree that Microsoft 365 powered Surface devices have helped improve employee satisfaction and retention. This is a very sensible goal. If you lower re-employment costs you also position your organisation as a top employer. In fact 71% believe that Microsoft 365 with Surface has single-handedly achieved this in their company. Have a look at this great video showing how you can empower your staff too.

Staff habits can also effect the security of your data. Many workers often use their own tools when attempting to communicate quickly. If an official work-related device is not provided, staff communicate with each other on non-secure third party platforms which could lead to breaches in your IT security. Once this “dark IT” becomes habit, the organisation loses control of its information and can no longer prevent sensitive information from being leaked. With cybersecurity attacks on the rise, it is essential to focus on reducing the risk of a security breach. By connecting your firstline workers digitally and using specific business devices you gain peace of mind.

Regardless of their location, there is a way for Firstline Workers to feel fully included in the organisation and in touch with their colleagues. When employees operate remotely and don’t have access to email, it is even more important for them to feel connected to the organisation as a whole. Surface and products such as Yammer can help them feel involved, setting up a direct link for conversations and queries to their colleagues.

Being thoughtful about using technology in a different way – with Firstline Workers on the ground of your operations – can have huge benefits throughout the whole business. A Surface device streamlines operations, saving time, money and resulting in happier, more efficient staff, satisfied customers and a more efficient business overall.

 

Lisa Hunt

Surface Business Group Lead

Dossier

None

Free eBook: Discover the cost of a disengaged frontline worker and why it matters

Learn how Microsoft 365 can help boost your employees’ engagement

Discover more related articles per industry:

Education

  • a person sitting at a desk in front of a computer

    Reimagining Uninterrupted Learning at Sacred Heart School in Tullamore

    As students and teachers found themselves away from the classroom environment and learning from home, schools were again adapting to different ways of learning to ensure quality education continues. For the Sacred Heart School in Tullamore, Co Offaly, the staff and student body were well prepared to deal with this upheaval and continued to deliver […]

  • Northern Ireland moves to cloud-first education

    Northern Ireland moves to cloud-first education

    Northern Ireland moves to cloud-first education All teachers in the region now being equipped with Surface Pro laptops Transforming how education is provided in Northern Ireland over the next decade is a crucial goal for the region’s Education Authority.  To meet digital skills needs over that period and beyond, the authority is implementing a versatile […]

Finance & Insurance

Government

  • Two people inside using Surface Go in office

    How technology is transforming the work of governments

    Governments have the ultimate responsibility to their citizens. People depend on the services they provide like no other institution. Whether in healthcare, education, business, roads, railways, water – it’s essential that government institutions are always at the forefront of social and digital trends. Cloud-powered technologies are playing a critical role in helping government agencies to […]

Healthcare

Manufacturing

  • Vanoord ship in St Peterburg

    Van Oord eliminates manual processes to access real-time data and insight from any location

    By taking advantage of cloud-based AI solutions, one of the world’s largest dredging fleets was able to enhance its processes, free up resources, and focus on future innovation and growth. Imagine the scenario. Multiple ships in locations around the world, all with equipment documentation and certifications requested on a regular basis by internal staff, legislative […]

  • Smart moves help save water, money … and the planet

    Smart moves help save water, money … and the planet

    Grundfos is a global leader in advanced pumping solutions and water technology. It contributes to global sustainability by pioneering technologies that improve the quality of life and health of people worldwide. As part of these efforts, Grundfos continues to increase the IQ of its smart pumping solutions with the Microsoft IoT Suite and Microsoft Dynamics […]

Retail

  • Big data boosts business for beverage company

    Big data boosts business for beverage company

    Contemplate, if you will, the multiple choices available every time you want something to drink. Water? Juice? Soft drink? Do you want a single-serve can or a six-pack? Or maybe you just grab a liter bottle. The fact is, we as consumers expect a lot of options and the global non-alcoholic beverage industry delivers. Arca […]

  • A man standing in front of a truck

    Why leading Irish retailer Musgrave is ready for anything with cloud technology

    “When assessing the potential effects of major digital transformation projects on our business, we always think about three key constituents: colleagues, retailers, and consumers.” So says Paul Baguley, IT PMO for Musgrave Retail – Ireland’s leading food retail, wholesale and food service company. Together with its retail partners, who operate under leading brands including SuperValu […]

Discover more related articles per dossier:

Customer Stories

  • Two people inside using Surface Go in office

    How technology is transforming the work of governments

    Governments have the ultimate responsibility to their citizens. People depend on the services they provide like no other institution. Whether in healthcare, education, business, roads, railways, water – it’s essential that government institutions are always at the forefront of social and digital trends. Cloud-powered technologies are playing a critical role in helping government agencies to […]

Digital Transformation

  • a man holding a gun

    Making the Schiphol Airport more sustainable into the future

    With over 71 million passengers a year, Schiphol is one of the biggest airports in Europe. Giving all of the passengers the most frictionless airport experience as possible, 17,000 assets need to be serviced and maintained 24 hours a day, 7 days a week. In order to deliver service excellence and optimize the maintenance, BAM […]

Press

  • Image of a man and woman smiling

    Microsoft and Connect at Catalyst Inc

    Microsoft and Connect at Catalyst Inc It’s an exciting time to be working in the technology sector in Northern Ireland. More than ever before we’re seeing increased numbers of entrepreneurs, start-up businesses, and indeed multinationals setting up in the North. Working together and learning from each other encourages a strong technology ecosystem and ultimately yields […]

Security & Privacy

Tips

  • Group of two female and one male office workers brainstorming in informal office setting. Both women are using laptops while the man is writing. Large screen shown in background.

    2019 Modern Selling Trends in 5 webinars

    The relationship between buyers and sellers grows more complicated each day. Every potential partnership requires finding the right buyer, fully understanding their business, tracking progress through the buying cycle, and engaging them with the right content—when and how they want it. These shifting dynamics underscore the artistry of modern selling. When the time is right, […]