Artificial Intelligence in Europe Report: At a glance

Artificial intelligence (AI) and its potential to accelerate transformational change across businesses and industries is becoming clear.  What is less clear is how early adopter organisations are using these new technology solutions, and what sets them apart as early adopters.  The Artificial Intelligence Report, conducted by EY, aims for a deeper understanding of how companies are considering AI solutions in their organisations and gain insights into how they are addressing the challenges and opportunities ahead.

We received input from business leaders in 277 companies, across 7 sectors and 15 countries in Europe, 20 were from Ireland.

AI is a “hot topic” – but more so on C-level than in daily operations

More companies from Ireland report that AI is currently an important topic for their C-suite executives than the European aggregate. Across all countries, 71% of the companies respond that AI is considered an important topic on the executive management level. This is significantly higher than on the non-managerial / employee level where AI is only considered an important topic in 28% of the companies. Interestingly, Board of Directors also came out lower with ‘only’ 38% of respondees reporting that AI is important to their board.

71% of the companies respond that AI is considered ‘an important topic’ on the executive management level

Most impact on the business expected from ‘optimising operations’

89% of all respondents, 85% in Ireland, expect AI to generate business benefits by optimising their companies’ operations in the future. This is followed by 74% that expect AI to be key to engaging customers. This can be done by enhancing the user experience, tailoring content, increasing response speed, adding sentiment, creating experiences, etc. C-suite respondents scored ‘engaging customers’ highest of the AI benefit areas. 100% of the most advanced companies expect AI will help them engage customers, compared to only 63% of the less mature companies. Using AI to ‘transform products and services’ comes out slightly lower with 65%. ‘Empowering employees’ comes out the lowest with 60% of the companies expecting AI-generated benefits in that area.

AI is expected to impact entirely new business areas in the future

56% of all the companies expect AI to have a high or a very high impact on business areas that are “entirely unknown to the company today”. Similarly, 65% of all respondents, expect AI to have a high or a very high impact on the core business. With AI presumably pushing companies into totally new domains in the future, it is perhaps not surprising that AI is receiving attention as a key topic for executive management.

“Advanced” with AI

Despite the apparent sizable impact that companies expect from AI, only a very small proportion of companies, constituting 4% of the total sample, self-report that AI is actively contributing to ‘many processes in the company and enabling quite advanced tasks today’ (referred to as ‘most advanced’ in this report).

Only 4% of the companies are actively using AI in ‘many processes and to enable advanced tasks’

Another 28% are in the ‘released’ stage where they have put AI selectively to active use in one or a few processes in the company. The majority, 51% of companies, 75% in Ireland, are still only planning for AI or are in early stage pilots. 7% of companies are self-rated as least mature, indicating that they are not yet thinking about AI at this stage.

Noticeable potential for AI in many corporate functions

The most widely reported adoption of AI (47%) was in the IT/Technology function, followed by R&D with 36%, and customer service with 24%. Interestingly, several functions are hardly using AI at all; most notably, the procurement function, where only 4% of the companies currently use AI. This is followed by HR with 7% and product management with 9%. This is perhaps surprising, given the many use cases and applicable solutions in these functional areas.

8 key capabilities that are most important ‘to get AI right’

When asking the respondents to rank the importance of 8 capabilities to enable AI in their businesses, ‘advanced analytics’ and ‘data management’ emerged as the most important. ‘AI leadership’ and having an ‘open culture’ followed.

When self-assessing the capabilities where the companies are least competent, they point to emotional intelligence and AI leadership. AI leadership is defined as the ability to lead an AI transformation by articulating a vision, setting goals and securing broad buy-in across the organisation. To summarise, the challenge ahead appears to be as much about culture and leadership as it is about data, analytics, and technology.

Kieran McCorry

National Technology Officer for Microsoft Ireland