Read Time, 2 min.

Digital Culture is not just for Millennials

Last week the IoDNI invited me to sit on a panel with Dr Neil Bentley (WorldSkills UK) and Tony Danker (Be the Business) chaired by Dr Wendy Austin MBE. We discussed how can we ‘Boost Productivity through Technology and People’; an incredibly interesting discussion with many different perspectives! However, the topic that seemed to resonate the most across all sectors was that of Digital Culture – and with a lack of it negatively impacting on Innovation, Engagement, Productivity and Empowerment.

Aisling Curtis speaking on the IoDNI panel

If you look at news articles on Millennials and job trends, you would be forgiven for thinking that they are the only generation working in an ever-changing environment.

The truth is, however, we now have between four and five generations working in organisations coming to terms with or undergoing Digital Transformation. All generations bring a key element and skillset that, if harnessed correctly, will not only transform their organisation, but revolutionise their market access, customer insights, and processes. This is about creating an all-encompassing Digital Culture in which workers feel inspired by their leaders and managers and by the potential of technology to help them in their jobs and to help grow the business.

What does a weak digital culture look like?

 

Distraction;

A constant influx of emails, Slack messages, Trello notifications, texts, Tweets – not to mention viral cat videos​

Lack of training:

Workers who aren’t properly trained to use the new technology effectively​

No Support:

Tech that isn’t adequately supported by the business, forcing workers to lose time because “the computers are down”

Technostress

Workers who suffer burnout because, with mobile devices and at-home-working, they feel tethered to the job around-the-clock. ​

 

Without a strong digital culture, introducing more technology will reduce employee engagement and, in some situations, could reduce productivity across the board. Our most recent research into Digital Culture has revealed that only 16% of Irish employees work in a strong digital culture.

93% of employees say they have low to average productivity​. Where Digital culture is weak only 11% of employees feel highly productive and only 14% feel highly engaged.

 

Contrast that with organisations where there is a strong digital culture, where 99% of employees experience medium to high productivity and another 98% experience medium to high innovation.

Creating a strong digital culture needs to be inclusive and needs promotion by senior management, backed up by IT support and training. Give your employees job autonomy and give them the flexibility to adapt when more technology is introduced more quickly. If you’d like to download the research report in full please click here.

And who is doing it successfully today? Read more about how Allianz believes a key part of their digital transformation is focusing on encouraging and supporting staff to embrace new technologies and developing a robust digital culture:

 

 

Aisling Curtis

Commercial Director

 

 

 

Read about the Power of Digital Culture

Download the full report "Digital Culture: your competitive advantage"

Discover more related articles per industry:

Education

  • A guide to GDPR for universities

    A guide to GDPR for universities

    With the EU’s new General Data Protection Regulation coming into effect on May 25, understand how universities like yours can take the right steps towards compliance with this free eBook – and other useful resources. Your university on a journey on a journey Your university is on a journey with lots of ‘data subjects’. They’re […]

  • Reimagining education: From remote to hybrid learning

    Reimagining education: From remote to hybrid learning

    The COVID-19 pandemic has generated a torrent of individual and small-group responses as to how education could be transformed. We have found a groundswell of interest in the question, “How best to take advantage of the new opportunities arising from the disruption?” What people desperately need are opportunities to team up and find pathways of […]

Government

Healthcare

  • logo

    Why trust is the essential ingredient in healthcare digital transformation.

    My phone had scarcely stopped ringing for weeks. Now it was ringing again. “Veronica,” said the voice at the other end, “we have an idea!” Immediately, I recognized who it was. I’ve known Carlo Tacchetti for almost as long as I’ve been at Microsoft. He’s a professor at the Vita-Salute San Raffaele University and the […]

  • The ‘Big Bang’ approach to digital transformation – and how to make it work

    The ‘Big Bang’ approach to digital transformation – and how to make it work

    These days there’s no such thing as ‘business as usual’. Change and disruption are the new normal. Just think of the changes affecting your organization right now, with new technology and techniques driving new attitudes and expectations from employees and customers alike. Everything is changing. And the one thing all those changes have in common […]

Manufacturing

  • Etex

    Etex uses modern tools to unite its business and better focus on customers

    When it comes to construction, all components must come together in a timely manner in order to produce the optimum product. While Etex, a Belgian building solution manufacturing company, helps make this a reality on a day-to-day basis, it wanted to find a way to enhance productivity and collaboration internally. With locations across more than […]

Retail

  • HeadBrands is ready for the future with Microsoft 365 Business

    HeadBrands is ready for the future with Microsoft 365 Business

    Since its creation in 2010, HeadBrands has continued to grow, rapidly becoming the leading retailer of hairdressing products in Scandinavia. HeadBrands needed a modern IT solution to increase its business productivity and improve collaboration, both within the company and externally. Its response to this challenge was to replace most of its previous services with Microsoft […]

  • GDPR and Retail: Four GDPR requirements and how Microsoft can help

    GDPR and Retail: Four GDPR requirements and how Microsoft can help

    Learn how we can help you meet GDPR requirements with solutions available today: Assessing your current risk profile “How do I understand where I am already compliant and where I need to focus next?” This is one of the most common questions from retailers in regard to the GDPR. It’s also one of the hardest to […]

Discover more related articles per dossier:

Customer Stories

  • Helping Swedish leaders succeed with modern workplace solutions

    Helping Swedish leaders succeed with modern workplace solutions

    A lack of consistency will always make business more difficult. Ledarna, a trade union serving executives across Sweden, discovered this as its employee numbers swelled to over 170. Shifting from legacy tools and systems helped the company to streamline its processes and enhance collaboration, not to mention boosting security and opening up new opportunities for […]

Digital Transformation

Press

Security & Privacy

Tips