Why creativity means productivity in the new, modern workplace

The workplace is changing. Spending time being creative no longer means less time spent being productive. In fact, they go hand in hand. You have the power to create a culture at work where ideas thrive; where productivity is about achieving more, not doing more.

Turning good ideas into great businesses

Did you know 80% of employees feel that they’re increasingly being pressured to be more productive rather than more creative¹? Or how about the 75% of people that think they’re not living up to their creative potential²?

With the right tools, you can enable your people to shape, share and sell their creative thinking as far as it can go – to push business forward.

Doodle for total recall

It’s had a reputation for being mindless, lazy and distracting, but when it comes to note-taking, doodlers can take us to some exciting places. On average, they can recall 29% more information than ‘non-doodlers’³.

Modern devices, like Surface with Surface Pen, empower doodlers and non-doodlers alike to work in ways that feel more natural. But the benefits stretch beyond sketching and note-taking. Being able to work on the move while keeping work files and personal data safe and secure; and staying connected to the whole team for seamless collaboration.

_{¹ 180% in US and UK, 85% in France. Source: Adobe, State of Create study, April 2012
² Source: Adobe, State of Create study, April 2012
³ Source: Andrade, 2009}