Why creativity means productivity in the new, modern workplace

Lisa Hunt

Lisa Hunt

Former Surface Business Group Lead

Read Time, 1 min.

The workplace is changing. Spending time being creative no longer means less time spent being productive. In fact, they go hand in hand. You have the power to create a culture at work where ideas thrive; where productivity is about achieving more, not doing more.

Turning good ideas into great businesses

Did you know 80% of employees feel that they’re increasingly being pressured to be more productive rather than more creative¹? Or how about the 75% of people that think they’re not living up to their creative potential²?

With the right tools, you can enable your people to shape, share and sell their creative thinking as far as it can go – to push business forward.

Doodle for total recall

It’s had a reputation for being mindless, lazy and distracting, but when it comes to note-taking, doodlers can take us to some exciting places. On average, they can recall 29% more information than ‘non-doodlers’³.

Modern devices, like Surface with Surface Pen, empower doodlers and non-doodlers alike to work in ways that feel more natural. But the benefits stretch beyond sketching and note-taking. Being able to work on the move while keeping work files and personal data safe and secure; and staying connected to the whole team for seamless collaboration.

¹ 180% in US and UK, 85% in France. Source: Adobe, State of Create study, April 2012
² Source: Adobe, State of Create study, April 2012
³ Source: Andrade, 2009

Free whitepaper: How technology helps business maximize the value of ideas

Foster a better working environment in which people are equipped and empowered to generate new thinking

Discover more related articles per industry:

Government

  • Surface Go

    Put more power in the hands of your Firstline Workers, wherever they are

    Firstline Workers are the day-to-day heroes of our public services; they’re often the first to engage with citizens, the first to represent your organization, and put your services into action. However, they’re often the last to get access to the latest technology. Better technology makes productivity more effective, by saving time and money, streamlining operations […]

Discover more related articles per dossier:

Customer Stories

  • Security Considerations for a Hybrid Working Environment

    Security Considerations for a Hybrid Working Environment

    Over the past 20 months, we’ve seen significant changes in the cyber security threat landscape that are having a major impact on organisations of every size in every sector. The frequency and sophistication of cyber events have increased significantly. Unfortunately, this has security implications, which need to be closely managed to mitigate the risks across the organisation. Microsoft recently released […]

Digital Transformation

  • Sofie using Surface in airport lounge

    Why technology is key to keeping a creative team connected

    The one-size-fits-all approach no longer works. Set working hours and rigidly defined job roles are out; flexibility and creativity are in. Everybody wants a ‘fluid’ workplace, where the boundaries between our work and our passions are blurred. Work should be fun. It should be empowering. It should be fulfilling. Defining how, where and when you work is a huge pull for talented […]

Security & Privacy

  • Make anywhere the most secure place to work

    Make anywhere the most secure place to work

    The workplace is changing. With new technology bringing smarter, more flexible ways of doing our jobs – working on the move or away from the office can be good for business. In fact, 55% of surveyed CIOs see the “anywhere” workplace as one of the biggest trends set to transform the business arena. But the […]

Tips

  • Surface Go

    Put more power in the hands of your Firstline Workers, wherever they are

    Firstline Workers are the day-to-day heroes of our public services; they’re often the first to engage with citizens, the first to represent your organization, and put your services into action. However, they’re often the last to get access to the latest technology. Better technology makes productivity more effective, by saving time and money, streamlining operations […]