{"id":673175,"date":"2022-04-28T09:12:16","date_gmt":"2022-04-28T08:12:16","guid":{"rendered":"https:\/\/pulse.microsoft.com\/?p=673175"},"modified":"2023-03-27T13:57:43","modified_gmt":"2023-03-27T12:57:43","slug":"fa2-publicera-din-losning-pa-commercial-marketplace-och-na-en-global-publik","status":"publish","type":"post","link":"https:\/\/pulse.microsoft.com\/sv-se\/work-productivity-sv-se\/na\/fa2-publicera-din-losning-pa-commercial-marketplace-och-na-en-global-publik\/","title":{"rendered":"Publicera din l\u00f6sning p\u00e5 Commercial Marketplace och n\u00e5 en global publik"},"content":{"rendered":"<p>Det finns tydliga v\u00e4rden f\u00f6r Microsoft\u2019s partner att publicera sin l\u00f6sning p\u00e5 Marketplace:<\/p>\n<ul>\n<li><strong>N\u00e5 kunder \u00f6ver hela v\u00e4rlden<\/strong>: 1 miljard Microsoft-kunder och samf\u00f6rs\u00e4ljning med \u00f6ver 90 000 CSP partners och 15 000 Microsoft-s\u00e4ljare globalt.<\/li>\n<li><strong>Enklare f\u00f6rs\u00e4ljning<\/strong>: Koppla din l\u00f6sning till en etablerad f\u00f6rs\u00e4ljningskanal dedikerad till din framg\u00e5ng \u2013 f\u00f6rst p\u00e5 marknaden med 3 % transaktionsavgift.<\/li>\n<li><strong>M\u00f6jligg\u00f6r tillv\u00e4xt<\/strong>: N\u00e5 95 % av Fortune 500-kunderna som idag anv\u00e4nder Microsoft Cloud. S\u00e4lj till kunder med molnf\u00f6rbruknings\u00e5taganden (Microsoft Azure Consumption Commitment).<\/li>\n<\/ul>\n<p><strong>Ta din l\u00f6sning till marknaden (Go-To-Market)<\/strong><\/p>\n<p>V\u00e5r erfarenhet \u00e4r att de partners som prioriterar Marketplace som en f\u00f6rs\u00e4ljningskanal f\u00e5r en snabbare tillv\u00e4xt och kan korta s\u00e4ljcykeln. F\u00f6r att lyckas p\u00e5 Commercial Marketplace beh\u00f6ver partnern en tydlig marknadsplan som fokuserar p\u00e5 att skapa en kanal f\u00f6r direktf\u00f6rs\u00e4ljning till kunderna. Planen beh\u00f6ver ta h\u00f6jd f\u00f6r vilka kundsegment och m\u00e5lgrupper som \u00e4r i fokus. Det beh\u00f6vs \u00e4ven ett tydligt \u00e4garskap av planen kombinerat med ett utrymme f\u00f6r investeringar f\u00f6r att ta l\u00f6sningen till marknaden<\/p>\n<p><strong>Ta hj\u00e4lp av Microsoft<\/strong><\/p>\n<p>Microsoft har tagit fram ett antal st\u00f6dfunktioner f\u00f6r att underl\u00e4tta f\u00f6r partners att lyckas p\u00e5 Marketplace. Dessa b\u00f6r integreras i marknadsplanen och kompletteras med en egen marknadsanalys.<\/p>\n<p>P\u00e5 <a href=\"https:\/\/docs.microsoft.com\/en-us\/\">Microsoft Docs<\/a> hittar du information om olika aspekter av Marketplace samt hur du kan komma i kontakt med Marketplace support.<\/p>\n<p>Nedan \u00e4r ett urval av dokument som hj\u00e4lper dig i din str\u00e4van att lyckas p\u00e5 Marketplace.<\/p>\n<table width=\"712\">\n<tbody>\n<tr>\n<td width=\"170\">Apply Best Practice guide<\/td>\n<td width=\"246\"><a href=\"https:\/\/aka.ms\/marketplacebestpracticesguide\" target=\"_blank\" rel=\"noopener\">https:\/\/aka.ms\/marketplacebestpracticesguide<\/a><\/td>\n<td width=\"296\">10 step approach to optimize your business profile and listing<\/td>\n<\/tr>\n<tr>\n<td width=\"170\">Marketplace Insights<\/td>\n<td width=\"246\"><a href=\"https:\/\/docs.microsoft.com\/en-us\/azure\/marketplace\/insights-dashboard\" target=\"_blank\" rel=\"noopener\">Marketplace Insights dashboard<\/a><\/td>\n<td width=\"296\">Implement Marketplace Insights for a dashboard on Marketplace telemetry and insights<\/td>\n<\/tr>\n<tr>\n<td width=\"170\">Lead Management<\/td>\n<td width=\"246\"><a href=\"https:\/\/docs.microsoft.com\/en-us\/azure\/marketplace\/partner-center-portal\/commercial-marketplace-get-customer-leads\" target=\"_blank\" rel=\"noopener\">Lead Management from Microsoft Commercial Marketplace<\/a><\/td>\n<td width=\"296\">Apply a solid Lead Management process and connect to your CRM<\/td>\n<\/tr>\n<tr>\n<td width=\"170\">Marketplace Rewards<\/td>\n<td width=\"246\"><a href=\"https:\/\/docs.microsoft.com\/en-us\/azure\/marketplace\/marketplace-rewards\" target=\"_blank\" rel=\"noopener\">Marketplace rewards<\/a><\/td>\n<td width=\"296\">Utilize rewards when your business expands on Marketplace<\/td>\n<\/tr>\n<tr>\n<td width=\"170\">IP co-sell<\/td>\n<td width=\"246\"><a href=\"https:\/\/docs.microsoft.com\/en-us\/azure\/marketplace\/azure-app-marketing\" target=\"_blank\" rel=\"noopener\">Sell an Azure application offer<\/a><\/td>\n<td width=\"296\">Drive your business with Microsoft sales<\/td>\n<\/tr>\n<tr>\n<td width=\"170\">Support<\/td>\n<td width=\"246\"><a href=\"https:\/\/docs.microsoft.com\/en-us\/azure\/marketplace\/support\" target=\"_blank\" rel=\"noopener\">Marketplace support<\/a><\/td>\n<td width=\"296\">Support for the commercial marketplace program in Partner Center<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Trenden \u00e4r tydlig och alla indikationer tyder p\u00e5 att kunderna kommer att accelerera sina ink\u00f6p av l\u00f6sningar via olika Marketplaces de kommande \u00e5ren. Partners som har r\u00e4tt l\u00f6sning till r\u00e4tt kundbehov kommer att dra nytta av att kunderna uppskattar en f\u00f6renklad ink\u00f6psprocess, effektivare implementation av l\u00f6sningar, standardiserade kontrakt och snabbare tillg\u00e5ng till olika l\u00f6sningar.<\/p>\n<p><em>Ta kontakt med Can Baydono, Marketplace CSE (<\/em><a href=\"mailto:can.baydono@microsoft.com\"><em>can.baydono@microsoft.com<\/em><\/a><em>) f\u00f6r n\u00e4rmare information.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Det finns tydliga v\u00e4rden f\u00f6r Microsoft\u2019s partner att publicera sin l\u00f6sning p\u00e5 Marketplace: N\u00e5 kunder \u00f6ver hela v\u00e4rlden: 1 miljard Microsoft-kunder och samf\u00f6rs\u00e4ljning med \u00f6ver 90 000 CSP partners och 15 000 Microsoft-s\u00e4ljare globalt. Enklare f\u00f6rs\u00e4ljning: Koppla din l\u00f6sning till en etablerad f\u00f6rs\u00e4ljningskanal dedikerad till din framg\u00e5ng \u2013 f\u00f6rst p\u00e5 marknaden med 3 % transaktionsavgift. [&hellip;]<\/p>\n","protected":false},"author":791,"featured_media":674117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"class_list":["post-673175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","specials-work-productivity-sv-se","stories-how-can-i-have-a-better-productivity-sv-se","stories-productivity-sv-se","businessPriorities-applications-infrastructure-sv-se"],"_links":{"self":[{"href":"https:\/\/pulse.microsoft.com\/sv-se\/wp-json\/wp\/v2\/posts\/673175"}],"collection":[{"href":"https:\/\/pulse.microsoft.com\/sv-se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pulse.microsoft.com\/sv-se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pulse.microsoft.com\/sv-se\/wp-json\/wp\/v2\/users\/791"}],"replies":[{"embeddable":true,"href":"https:\/\/pulse.microsoft.com\/sv-se\/wp-json\/wp\/v2\/comments?post=673175"}],"version-history":[{"count":7,"href":"https:\/\/pulse.microsoft.com\/sv-se\/wp-json\/wp\/v2\/posts\/673175\/revisions"}],"predecessor-version":[{"id":815754,"href":"https:\/\/pulse.microsoft.com\/sv-se\/wp-json\/wp\/v2\/posts\/673175\/revisions\/815754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pulse.microsoft.com\/sv-se\/wp-json\/wp\/v2\/media\/674117"}],"wp:attachment":[{"href":"https:\/\/pulse.microsoft.com\/sv-se\/wp-json\/wp\/v2\/media?parent=673175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pulse.microsoft.com\/sv-se\/wp-json\/wp\/v2\/categories?post=673175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}