{"id":814696,"date":"2023-03-24T10:52:57","date_gmt":"2023-03-24T09:52:57","guid":{"rendered":"https:\/\/pulse.microsoft.com\/?p=814696"},"modified":"2023-05-02T13:13:08","modified_gmt":"2023-05-02T12:13:08","slug":"fa3-stibo-systems-our-technology-is-empowering-our-customers","status":"publish","type":"post","link":"https:\/\/pulse.microsoft.com\/da-dk\/transform-da-dk\/na\/fa3-stibo-systems-our-technology-is-empowering-our-customers\/","title":{"rendered":"Stibo Systems: Our technology is empowering our customers"},"content":{"rendered":"

Printing for the king was just the beginning for the 200-year-old Danish company Stibo. Fast forward to today, the Stibo Group is divided into three companies, Stibo Systems being one of them. With global brands such as Kellogg\u2019s, Adidas, Glaxo Smith Kline, Colgate, Oatly, and PepsiCo on the client list, Stibo Systems is delivering Microsoft Azure-based master data management (MDM) in multiple domains to retailers, manufacturers, CPG businesses, and distributors all over the world.<\/h2>\n

The value of MDM is clear: Breaking down data silos and combining them into a shared, trusted platform enhances efficiency and performance and empowers businesses to keep up with the demand and make informed decisions. Not least because not just one, but several transformations are taking place right now. \u201cOne is that product data is evolving dramatically. The complexity is simply increasing with new formats such as videos and extended reality components. Another is the need to share product information with consumers, no matter if the purchase is taking place on the Adidas website or via a retailer in South Korea. Those two dimensions are dramatically transforming what we consider product master data,\u201d says Adrian Carr, CEO of Stibo Systems.<\/p>\n

\"AIt\u2019s good to know which products you\u2019re selling. But if you know which products you\u2019re selling to which customers through which channels, you have more analytics or zones of insights with power that can transform your business. That\u2019s what the cloud provides you with.<\/p><\/blockquote>\n

– Adrian Carr, CEO, Stibo Systems.<\/p>\n

A business with a conscience<\/h2>\n

\u201cStibo Systems is owned by a foundation \u2013 and that means we\u2019re not solely driven by profit but really focused on doing the right thing \u2013 we are a business with a conscience,\u201d Carr says. \u201cOur tagline says, better data, better business, better world, and that\u2019s because our mission is to help companies improve data that helps improve decision-making and doing better business — within the context of leaving the world a better place than we found it.\u201d<\/p>\n

What is master data management?<\/h2>\n

Just because data lies in a database doesn\u2019t necessarily make the data true. Master data management is about using technology and processes to ensure that all data within the database is indeed true and can be trusted. \u201cImagine all the time we spend looking at data in a spreadsheet and asking ourselves, where does this data come from – what\u2019s the provenance, is this even right? We take that debate out of the decision-making process because within our system we create domains of data, that can be trusted, reused, and shared across the supply chain,\u201d Carr says before telling the story about GlaxoSmithKline that recently broke off part of their business. \u201cOne of the GSK spin-offs is a very large company called Haleon and as they set up this new business entity, they wanted to have a solid foundation and define the new business from scratch. That requires access to critical data components that are mastered and trustworthy. And that\u2019s what we help Haleon achieve.\u201d<\/p>\n

It’s not strange that many of the world\u2019s largest brands choose to work closely with Stibo Systems. \u201cWe\u2019re the best in the world to manage product data. But that\u2019s just one group of data,\u201d says Carr. \u201cAnother domain of data is about the customers. Who are they, and what are their billing and shipping addresses – and yet another domain is about our suppliers, our employees, and our locations. All parts of the business depend on these domains of data, and we\u2019re proud to say we are also the strongest on multidomain.\u201d<\/p>\n

\"AOne of the benefits of MDM is deleting the 20 minutes in every hour that management teams spend debating the provenance of the data. The end result is agility, and for business agility, you need data agility.<\/p><\/blockquote>\n

– Adrian Carr, CEO, Stibo Systems.<\/p>\n

Taking the risk away from the customers<\/h2>\n

According to Carr, SaaS is all about taking the risk away from the customers and bringing it back to where it belongs: the vendors. \u201cWe launched on another cloud vendor\u2019s platform and then pivoted over to Microsoft Azure because it was simply better suited for us and the needs of our customers. We have now moved 500 customers to Azure \u2013 others are still in line, but we are well on our way. It might have taken longer than I anticipated, but not because of the technology. The organizational changes and the shift in culture and behavior have simply been vaster than anticipated. But it\u2019s the third time we have re-platformed, so we\u2019re not frightened, and we know how to do it,\u201d Carr says. \u201cNow there are simply things we don\u2019t need to worry about; Microsoft Azure is stable and scalable. Many of our customers are both very big and global and the expertise we\u2019re now getting through Azure is helping both us and our customers evolve.\u201d<\/p>\n

The benefits, Carr explains, typically come from a range of process improvements and efficiency gains across the supply chain. \u201cAn example: imagine you\u2019re a retailer with thousands of suppliers and one of them changes their product slightly – onboarding that new product information into the system is now much easier, and that\u2019s where you get the efficiency gains,\u201d Carr says.<\/p>\n

Carr stresses the importance of a good and trustful collaboration with Microsoft. \u201cMicrosoft is our most strategic and biggest supplier. Actually, we hadn\u2019t taken a programmatic view of the cloud before we engaged with Microsoft. The team from Microsoft did a fantastic job helping us lay out a passage of usage, and the whole process has been good. They have shared their skills with us, and we have felt safe \u2013 like a big sister watching over you when you\u2019re breaking new ground and going through a major transition. That\u2019s really comforting,\u201d Carr says before concluding: \u201cAnd we are really proud of being a managed ISV at Microsoft. This engagement supports our go-to-market execution, and we can combine our activities. It\u2019s simply a win-win situation.\u201d<\/p>\n

\"Screen\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Printing for the king was just the beginning for the 200-year-old Danish company Stibo. Fast forward to today, the Stibo Group is divided into three companies, Stibo Systems being one of them. With global brands such as Kellogg\u2019s, Adidas, Glaxo Smith Kline, Colgate, Oatly, and PepsiCo on the client list, Stibo Systems is delivering Microsoft […]<\/p>\n","protected":false},"author":473,"featured_media":814838,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"class_list":["post-814696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","specials-transform-da-dk","stories-how-can-i-use-the-cloud-business-optimization-da-dk","stories-business-optimization-da-dk","businessPriorities-applications-infrastructure-da-dk"],"_links":{"self":[{"href":"https:\/\/pulse.microsoft.com\/da-dk\/wp-json\/wp\/v2\/posts\/814696"}],"collection":[{"href":"https:\/\/pulse.microsoft.com\/da-dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pulse.microsoft.com\/da-dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pulse.microsoft.com\/da-dk\/wp-json\/wp\/v2\/users\/473"}],"replies":[{"embeddable":true,"href":"https:\/\/pulse.microsoft.com\/da-dk\/wp-json\/wp\/v2\/comments?post=814696"}],"version-history":[{"count":8,"href":"https:\/\/pulse.microsoft.com\/da-dk\/wp-json\/wp\/v2\/posts\/814696\/revisions"}],"predecessor-version":[{"id":825942,"href":"https:\/\/pulse.microsoft.com\/da-dk\/wp-json\/wp\/v2\/posts\/814696\/revisions\/825942"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pulse.microsoft.com\/da-dk\/wp-json\/wp\/v2\/media\/814838"}],"wp:attachment":[{"href":"https:\/\/pulse.microsoft.com\/da-dk\/wp-json\/wp\/v2\/media?parent=814696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pulse.microsoft.com\/da-dk\/wp-json\/wp\/v2\/categories?post=814696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}