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<\/p>\nHow do we ensure that innovation and digital development do not stall, even when the world around us is marked by geopolitical uncertainty and shifting risk landscapes?<\/p>\n
This was the central question in a conversation between Rasmus Knappe, Chief Technology Officer at Microsoft\u00a0Denmark, and two of Microsoft\u2019s key partners: Henrik Kim Christensen, CTO at\u00a0Fellowmind, and Daniel Aunvig, COO at\u00a0Twoday.<\/p>\n
Their shared starting point is clear: uncertainty must not lead to stagnation. On the contrary, there is a need to maintain focus on innovation and to leverage the new frameworks and opportunities that arise as digital solutions become more deeply integrated into businesses and everyday society.<\/p>\n
\u201cAt its core, this is about strengthening Denmark\u2019s digital competitiveness,\u201d explains Rasmus Knappe. \u201cWe must not only protect what we already have, we also need to capitalize on the arising opportunities that local data processing, high security, and flexible AI solutions offer. And that requires us to prioritize innovation, even when the external environment is unpredictable.\u201d<\/p>\n
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Rasmus Knappe, CTO, Microsoft\u00a0\u00a0<\/em><\/p>\n Henrik Kim Christensen agrees, but emphasizes that in times like these, it is natural for organizations to take a more analytical and thorough approach to their technology choices:<\/p>\n \u201cWe are seeing that organizations, both public and private, are currently looking inward and conducting classic risk assessments. That is simply good common sense. But it does not mean that development is put on hold. It means that organizations are looking for secure, flexible frameworks where they can continue digitalization with peace of mind. In that context, Microsoft\u2019s strengthened presence in Denmark plays a significant role.\u201d<\/p>\n Daniel Aunvig from\u00a0Twoday\u00a0adds:<\/p>\n \u201cWe are seeing a tipping point. When customers can choose a Danish cloud region, it makes a real difference. It is not only about trust, but also about the fact that technology choices and data location are becoming strategic business decisions, not just IT decisions.\u201d<\/p>\n Daniel Aunvig, COO, Twoday<\/em><\/p>\n \u201cTransparency is about being honest and clear, both in how we work with AI and data ethics, and in how we operate in geopolitically complex situations. Innovation is about ensuring that partners and customers have access to tools and platforms that make it easy to build new solutions. And security is about much more than technology. It is about partnerships, skill development, and shared preparedness.\u201d<\/p>\n For Henrik Kim Christensen, flexibility is a key concept:<\/p>\n \u201cWe need to provide customers with options, not necessarily because they will use all of them, but because flexibility in itself builds trust. It creates reassurance to know that one can roll back, switch models, or choose local data processing if the need arises.\u201d<\/p>\n Another crucial aspect is proximity, both physically and in human terms. Danish datacenters make a difference, not only technically but also emotionally and in decision-making processes.<\/p>\n \u201cIt has real significance that data can now remain in Denmark. Not only in order to comply with regulatory requirements, but because it creates a sense of control. For some customers, it means being able to almost physically see where their data is processed. This is not just symbolic, it is business-critical,\u201d says Daniel Aunvig.<\/p>\n Henrik Kim Christensen adds:<\/p>\n \u201cIn the public sector, we have examples of solutions where ultra-low latency is critical. This applies, for example, to welfare technology in care homes, where sensors register changes in citizens\u2019 behavior or health conditions. Here, signals must travel back and forth very quickly to ensure an appropriate response. These types of use cases place demands on both infrastructure and support and we can now deliver that locally.\u201d<\/p>\n Henrik Kim Christensen, CTO, Fellowmind<\/em><\/p>\n At the same time, all three emphasize that the prerequisites for successful innovation are not limited to having the right\u00a0technology but\u00a0also include the necessary skills and local collaboration. And not least: it requires an ecosystem built on a fundamental sense of trust and shared responsibility.<\/p>\n \u201cWe have a responsibility to make innovation possible in practice. As vendors and partners, we must ensure that it is not difficult to get started or to get help if something is challenging,\u201d says Rasmus Knappe, highlighting how local presence also shortens the path to advisory services and technical support.<\/p>\n Daniel Aunvig adds:<\/p>\n \u201cWith local presence, there is simply lower latency when it comes to knowledge sharing and sparring as well. We should not underestimate this as an important factor.\u201d<\/p>\n Henrik Kim Christensen agrees:<\/p>\n \u201cTo a large extent, it is about ensuring that organizations do not stand alone. We see that it matters that you have access to people who speak Danish, understand your reality, and can act quickly. That creates a sense of security that\u00a0alone can\u00a0accelerate development and innovation.\u201d<\/p>\n Finally, all three emphasize that innovation and security are not opposites, quite the contrary:<\/p>\n \u201cWe must not, and should not, choose between innovation and responsibility. We must be able to do both, and the datacenter region in Denmark is an important part of that ambition,\u201d concludes Rasmus Knappe.<\/p>\n","protected":false},"excerpt":{"rendered":" How do we ensure that innovation and digital development do not stall, even when the world around us is marked by geopolitical uncertainty and shifting risk landscapes? This was the central question in a conversation between Rasmus Knappe, Chief Technology Officer at Microsoft\u00a0Denmark, and two of Microsoft\u2019s key partners: Henrik Kim Christensen, CTO at\u00a0Fellowmind, and […]<\/p>\n","protected":false},"author":911,"featured_media":1099303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"class_list":["post-1099385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","specials-transform-da-dk","stories-hvordan-gor-jeg-virksomheden-mere-innovativ","stories-innovation-da-dk","businessPriorities-digital-transformation-da-dk"],"_links":{"self":[{"href":"https:\/\/pulse.microsoft.com\/da-dk\/wp-json\/wp\/v2\/posts\/1099385"}],"collection":[{"href":"https:\/\/pulse.microsoft.com\/da-dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pulse.microsoft.com\/da-dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pulse.microsoft.com\/da-dk\/wp-json\/wp\/v2\/users\/911"}],"replies":[{"embeddable":true,"href":"https:\/\/pulse.microsoft.com\/da-dk\/wp-json\/wp\/v2\/comments?post=1099385"}],"version-history":[{"count":6,"href":"https:\/\/pulse.microsoft.com\/da-dk\/wp-json\/wp\/v2\/posts\/1099385\/revisions"}],"predecessor-version":[{"id":1099402,"href":"https:\/\/pulse.microsoft.com\/da-dk\/wp-json\/wp\/v2\/posts\/1099385\/revisions\/1099402"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pulse.microsoft.com\/da-dk\/wp-json\/wp\/v2\/media\/1099303"}],"wp:attachment":[{"href":"https:\/\/pulse.microsoft.com\/da-dk\/wp-json\/wp\/v2\/media?parent=1099385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pulse.microsoft.com\/da-dk\/wp-json\/wp\/v2\/categories?post=1099385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"\/wp-content\/uploads\/2026\/04\/Daniel-red-mindre-300x200.jpg\")
<\/p>\nFlexibility Builds Trust<\/span><\/b>\u00a0<\/span><\/h2>\n
![\"\"](\"\/wp-content\/uploads\/2026\/04\/Henrik-Kim-2023-06-240x300.jpg\")
<\/p>\nProximity You Can Feel<\/span><\/b>\u00a0<\/span><\/h2>\n